Local SEO: The Ultimate Guide

local seo
seo consultant

Estimated reading time: 14 minutes

Home » Archives for April 2021

Have you known? Almost half of all searches on Google are local. More than half of individuals search for a local business on their cellphones at least once a week, and from that quest, most will visit a shop within five miles. Note that these so-called searchers are questionably able to locate you if your local SEO is ineffective.

That means if you own a local company and do not possess a local SEO in order, you are blowing an opening each point someone local searches for your business’s services or products on the web.

Hence, the significance of Local SEO.

What is Local SEO?

local seo

According to experts, local SEO is the method of enhancing the online discernibility of local businesses, which is related to organic SEO but including an appended geographical segment.

Mainly, you are striving to place high in the SERPs or Search Engine Result Pages for those local searches.

So it’s necessary to develop your local SEO if you are operating to improve your organic local traffic.

These are the signals that help local businesses rank in Google’s three-pack.

The Google three-pack is the compilation of the top three outcomes for your local search.

This managed to be a 7-pack, but it was trimmed to fit mobile searches where you need your business to sit. 

The Ultimate Guide to Local SEO

Remember that if your website is not optimized correctly, it will be difficult for you to mount the SERPs.

For local SEO (in extension to maximizing standard SEO methods), you may require to do the following:

Create a great contact page

At present, most people want more comprehensive and specific details about your business.

Ensure that you explicitly show your “NAP” – which stands for Name, Address, and Phone – on your contact page.

I would also suggest that you disclose your email.

If you have fewer locations or sites, insert the complete name, address, and phone number individually in the footer element sitewide on your web page.

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The entire purpose of local SEO is to secure it more effortless for customers to locate you.

So it would be absurd not to attach a map, especially when most of the individuals view up the place of a store or business on Google Maps.

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Focus on mobile devices

A portion of mobile searches is location-related; that is why your site must be optimized for mobile devices.

Moreover, a more considerable percentage of clients from local searches result in a phone call – so do be sure that your phone number is clickable.

If someone discovers your website on their mobile device and desires to call you, they may get irritated if they find out that they have to shift among apps to copy in the mobile number manually.

Produce locally targeted content

local seo

If you are not targeting your local clientele, I suggest you start doing this immediately on blog on your website – blogging is essential to SEO.

In your blogging, make sure to mention your city or area of the city your want this article to show up on the search engines.

It’s even helpful to mention the zip code.

Google is smart enough to relate the zip codes with the city or area to show you off in.

Attempt hosting your blog on your own business’s domain for excellent SEO benefits – we highly suggest you host your website on Siteground because of it’s excellent hosting service and remarkable customer service.

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What you need to concentrate on

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Do not write solely about your business.

Instead, compose posts that can assist and serve your reader in some form.

People do not care about your products and services; they care about themselves and the problems they have.

Hence, ensure that your products and services are solving a problem that is relevant to your audience.

It is how consumers think and views things.

Aim to grow and become a trusted go-to source in your niche.

Rather, it should be directed at assisting the reader in some way.

This way, as you procure links to your blog, you will also earn links to your business’s front site. 

The orders of your website will rise as your blog’s search engine rankings improve as well.

When composing the posts, make sure to incorporate local city and neighborhood names wherever you can.

Be sure also to have nearby towns and cities, communities, and unofficial words that locals may accept because not everyone will utilize your city name when searching.

Involve local happenings and news, which will heighten your SEO and render valuable data to the public.

Profit on the notoriety of an upcoming community event, fair, and election, sponsor local teams, events, or groups, and compose about them.

Attempt to include local events from the viewpoint of a local business owner.

You may also survey local experts within or outside your company. 

An excellent way to begin is to seek conversations in different local business blogs—associate by dropping friendly comments or mentioning or even linking their posts on your business’ blog.

Constructing relationships with other companies is a magnificent idea to secure your website and draw links back to your blog.

Utilize Schema

By adding the relevant Schema markup for local businesses to your website, you inform Google that you are a local business and not some big brand.

In turn, this can assist in expanding your local rankings.

The more clues you give Google about your business and the easier it is for Google to understand what your business is all about and where it is located, the easier it will be for your website to rank in search engines.

Schema.org was invented to create a common language between major search engines Google, Bing, and Yahoo.

It makes it easier for search engines to understand what your website is about.

Once you’ve optimized your website for local SEO, you should be in a better position to improve your rankings and increase local organic traffic.

Design your website and blog as a sales funnel

Have a look at Clickfunnels.

Everything Clickfunnels speaks directly to their audience with the sole goal on this audience to take one action per page.

You need to have the same goal in mind.

Having too many links on a page and too many options will confuse your readers and create havoc for your conversion rates.

Be clear.

Give massive value.

Have your end goal in mind when writing your article/blog content.

Give your audience several chance to ‘take the action you want them to’ in your article.

If you do all of the above, your conversion rates should increase and so will your sales.


Get 2 FREE Weeks to try Clickfunnels here

Claim Your Google My Business profile

Your website is not the single spot you require to be online.

You need to ensure your business is placed precisely on the leading review platforms, like Google My Business, Yelp, TripAdvisor, and even Facebook.

Also, do not ignore any popular local-review websites.

By filling out your profile entirely and collecting reviews, you will develop your ranking.

Google Maps will also confer searchers a thorough profile of your enterprise.

You will even frequently observe the sporadic local review site amidst the heavy hitters.

Claim Different Social Profiles to Enhance Local SEO

And make sure to update your social profiles several times per week.

Marketing Trends 2021

You may also fancy placing profiles on the social media channels appropriate to your target demographic.

Be sure to grasp the trend in social media practices.

When creating your profiles, it is essential to link them together as much as you can.

Remember, consistency is vital.

By fixing up these profiles, you will grow more noticeable to possible clients.

You will also present search engines with further data about your market, which will make your ranking expand.

Build citations

local seo

Citations introduce your business name, phone number, address, or website anyplace on the web, even if no link exists on your website.

These are essential to your local SEO endeavors because its signals build up a piece of local pack-ranking constituents.

Make sure you solely create citations for actual physical locations as well.

You may create a unique assortment of citations for each physical area you have.

But make certain the name, address, phone number, and website URL are accurate and alike on every source you build.

What search engines see

Search engine algorithms are smart enough to recognize most abbreviations.

It’s essential to verify whether your abbreviation will be selected up and delivered precisely by search engines.

Search engines tend to crawl the web for citations to verify or update the data in their indexes.

You can assist the search engines to do this by inserting your businesses.

Give some time and resources to secure your business is recorded in as many related, quality local business indexes as probable.

Local blogs are a fabulous spot to get your business noted to increase your local SEO.

Search engines well-index these blogs and are profoundly connected with a distinct city, region, or neighborhood.

Frequently, the prime local blogs will have in their title or domain the name of the town or area.

Sure, local blogs will be diverse for every place, but you can discover ones related to you and your business.

As you obtain links from these blogs, search engines will frequently view your business as trustworthy and appropriate in the local search engines. 

Similar to local blogs, local directories are heavily linked with a geographic area, and search engines index them well.

Directories regulated by a human than robots are favored and managed to be more patronized by the local search engines because they are less receptive to spam.

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Insert testimonials

Google views testimonials as a security sign, and it encourages your readers to trust that you are who they need.

That is why the Local SEO Guide has an entire page given to these sorts of reviews.

Obtain and prominently disclose testimonials and recommendations from local clients on your website for a combined local SEO lift.

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Prioritize on customer reviews

You might be in trouble if you have anything other than a four or five-star evaluation on the influential review sites – lower ratings turn off possible clients, and a shortage of ratings may not impart confidence and assurance in your label.

This is proven because, according to studies, more than half of individuals read reviews and compare ratings, and more than one-in-three customers leave remarks on blogs or offer comments to online discussions.

So it is essential and prudent to get those positive customer reviews.

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Know who your audience is

If you are lost and cannot grasp who and what you are writing for, it will be pretty challenging to produce relevant content that nails to the point.

So once you have secured your reader personas, you need to also know your target audience’s demographical locations and neighborhoods.

You need to speak to your audience as if you were speaking with friends using a conversational writing style.

It is best to be amicable, clear and to the point in your writing.

Being clear on who your audience is will make this process a lot simpler.

For instance, if your audience is divorced women over the 40 with kids, you will write your articles a lot differently that if your audience is single men in the 20s with no kids.


Prior to the boom of the internet, it was more manageable for bad businesses to twist their branding and scam their customers.

Fortunately, the internet has put more control into the clients’ hands.

At present, everyone and anyone can immediately recognize whether you are as valid as you say you are or not. 

What else?

Collecting reviews is a continuous process and one wherein you will be involved in your business’s growth.

Each company may at some point suffer negative reviews, by the way.

But whenever you do, be calm and just respond professionally.

The most excellent way to counter negative feelings is to present a fantastic product or service.

You will be able to limit the bad reviews and encourage good ones if you make your customers happy. 

Before you begin requesting reviews on any platform, be certain that you understand the terms of service and its own guidelines.

You may have to direct your customer’s positivity to inspire new possible clients.

Do not be anything pushy, such as setting up a review station or kiosk just to ask for reviews – no one likes that at all.

Just make sure to have local clients give reviews utilizing their own devices while using their accounts.

A big no-no is to ask for too many reviews at once.

An abrupt inrush of positive reviews may seem skeptical and doubtful that may end your website to be filtered on some major platforms.

Again, getting those reviews should be done in a slow, constant, continuous manner for your market.


Striving to ascend the SERPs can be a struggle for enterprises, mainly if you are just a small and starting business with insufficient supplies.

That is why local SEO is critical to your business achievement.

As many individuals depend further on online reviews and search engines to obtain each demand, you need to promote those local rankings in order to be noticed online.

Therefore rise through the local SERPs by optimizing your online site, creating unique local content, procuring citations, and obtaining reviews.

Establish relationships with different appropriate local stores, engage in community functions, and participate in local groups and associations.

Online efforts are invariably a representation of offline actualities.

If your business is faulty and lack visibility, it will reflect in your reviews or lack thereof.

All the best!

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RCES system
seo consultant

Estimated reading time: 7 minutes

Home » Archives for April 2021


How are you doing with your business, really? Getting hard to get by these days? Looking for a plan to up your game? Well, if you are here because you are looking for the fastest and most effective strategy for your massive business growth – you are in the right place. You outta look into our RCES System. With it, we are able to help any businesses. Read on to find out what (or who) could help you in your business crisis.


At present, more major companies are directing their marketing strategies and retailing resources to the web in this modern society.

Hence, the rationale why the SEO or search engine optimization enterprise has been flourishing currently.

They also get into these POS or point of sales system.

We may not realize it, but most of us are accustomed to this point of sales system.

A point of sales system is a line of technology employed by retailers and restaurant proprietors to receive customers’ fees, amongst other responsibilities.

On the whole, it is the hardware and software that a local company needs to run its affairs.

From securing and managing inventory to processing sales to handling customers and staff, the point of sales system is the prime hub that aids retailers in control and develops their industries.

The point of sales system has allowed anyone, from business-savvy administrators to skilled workers who aspire to transform their passion into their business, start a retail shop, and arise. 

With the businesses growing, it is no surprise that SEO firms are getting hard to pick from.

One has to select the most dependable SEO company to be more advanced than your competitors.

That is why one must also be wary about choosing – remember, employing an SEO partnership is a long-term engagement.

Also, not all SEO and content marketing companies perform on their assurances of improved traffic and higher rankings, regrettably.

So, what is the point of all these anyway?

What is the strategy for massive business growth?

Choose the Best

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Begin creating a record of characteristics you need to have and speak to fellow industry partners running to a comparable extent.

Inquire what POS systems they are using currently and what they fancy or do not like about it.

Afterward, begin noting at solutions and make specific merchants cover the essential details necessary to your business while also suggesting a reliable, easy to secure, easy-to-use, and convenient solution.

Usability and agility are critical in a POS. 

Now, where do you get that? What or who should you choose?

Top Rating SEO And Its RCES System

First of all, do you presently depend on compensated promotion to draw in fresh customers?

Are you stuffed up with battling Facebook for ad approval?

Are you worried that your business manager would close the doors if you present your product?

The most successful and productive approach for massive business growth is here, and all you have to make is by simply taking advantage of their service.

Over the last five years, Top Rating SEO has trained hundreds of business owners on how to advance their firms without bargaining with social media ad brushoffs or losing funds on unproductive marketing tactics.

The Top Rating SEO RCES System produces 200+ new sales for their clients each day.

They will deploy their tried-and-tested RCES approaches to surmount Google rankings and create $200+ in increased revenue for the clients each day on autopilot.

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Have you been a victim of the so-called Paid Ads Black Hole? 

Are you still intending to relaunch Facebook Ads? Let me tell you – that is a disastrous idea.

Rather than losing time and making your advertising account barred, they will explain to you exactly what to arrange to get extensive outcomes.

Top Rating SEO will bestow the precise moves you should make to expand your revenue by $60k per month in the next three months.

They will tell you how to build an on-the-spot strategy for inducing massive traffic to your goods without having to spend on ads.

They indeed have a proven RCES System and will undeniably reveal to you these techniques for you to be able to command Google rankings and create 200+ new sales per day on auto-pilot. 

It has been too long – things are not working out so much anymore.

It is time to say goodbye to the old know-hows and attempt something fresh.

Top Rating SEO will show you why traditional marketing approaches do not operate anymore.

True, with the dynamic digital marketing drift, you cannot just do the similar old tricks and assume them to be successful. 

Why Top Rating SEO

point of sales system
point of sales system

Top Rating SEO is one of the most reliable SEO companies for small-to-midsized firms in 2021 – backed up with years of experience, 500+ customer testimonials, and industry recognition from companies like Rolls Royce, Bentley, and Ferrari.

Their services involve a comprehensive off-page, on-page, and professional SEO answer for your company which includes ROI reporting, custom approach, AI insights, etc.

Top Rating SEO is committed to equipping you with the most brilliant tactics for nurturing your business.

Be assured that you can invest with confidence.

If they cannot help you explode your rankings by the following year, they will refund your money with no questions asked.

By trusting and becoming a valued client – they secure a money-back guarantee to protect you. 

If you think Top Rating SEO is a great fit for your company, you may contact them online.

Learn why Top Rating SEO is the most trustworthy SEO company worldwide and how they can help businesses of all sizes thrive.

Find out why among many competitors, many consumers choose Top Rating SEO.

Final Thoughts

The point of sales system and search engine optimization process you choose has a significant influence on managing and developing your business for days and years.

Sure, there are a lot of options out there – one of these is Top Rating SEO. But, I say that you select the best for your business.

Choose Top Rating SEO.

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Marketing Trends 2021

Marketing Trends 2021
seo consultant

Estimated reading time: 12 minutes

Home » Archives for April 2021

Do you think you are ready to market your brand? What do we know about the future, what do we know about Marketing Trends 2021? We have the same answer:


We know nothing.

You may have read blog post, watched some YouTube videos and attended seminars but what did you get out of it?

You may have studied marketing trends 2021 that people have advised you, or try to copy the trends that you saw over some video but here is the thing, everyone is talking about the same thing, the same way of marketing trends 2021, the same strategy that it makes it very…. Overrated. 

Sure they gave you a lot of inspiration, ideas that you have yet to explore and courage to start your own business.

Planning is easy; it’s the doing that is hard. It’s the hustle that makes the dream work.

So what kind of marketing trends should you really focus on in 2021?

#1. Upgrade Your Communication Channel

Email marketing is something that we have all been using in this marketing world.

Companies that have been using email marketing as their main source of marketing has seen that their analytics have been going down for the past year.

Open rates stay the more or less the same, but the click rates have dropped 9.4 % as of this year.

Email marketing is not dead, just outdated.

That is why, you have to up your game in marketing.

Update your communication channel.

Chatbots, automated messages, and push notifications are skyrocketing now, these tools are now used by companies as leverage.

Also, leverage your reviews as social proof of your credibility, trust and reliability. Include these in your emails, sales funnel, signature (where appropriate, social media accounts, etc)

Here are a few examples:

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best seo company
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Examples of Chatbot’s are ManyChat and MobileMonkey, and push notifications like Subscribers.

By using Chatbot’s and Push Notifications, this will be your leverage for lead generation and customer service, start now rather than later.

#2. Up Your Branding and Influencer Marketing

In our time, copying marketing strategies are as easy as pie and can be done in minutes.

So think about how you would stand out, think about what will set you apart from your competitors. 

Create an unforgettable image for your brand, because your brand is your beacon.

Your branding must make a memorable impression on consumers, make them know what to expect from your company.

People love to expect, and when they expect, you as the agent, must meet their expectations.

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Branding is what makes a brand famous.

Selling Michael Jordan shoes for example.

People love Michael Jordan, therefore, people buy his shoes.

Even though he has not played in the NBA for years now, his brand is still skyrocketing.

Kylie Jenner but a billion dollar company by using herself and her popularity as her strongest weapon.

Her fame, and her looks are her brand.

She herself is the brand.

The same goes for cars: Tesla has been making waves this past year, with their auto-pilot, their marketing strategy was done by the buyers itself, its spreading like wildfire.

Influencers are big these days; you must find one that is worth every penny.

In the context of influencer marketing, people’s influence matter more than the product itself, so you have to hire those people who you know will fit your brand and that your brand will fit their lifestyle.

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Companies have been spending billions on influencers like: Kim Kardashian West, Gigi Hadid, Kendall Jenner, etc.

Marketing Trends 2021

#3. Automate Your SEO

Automated SEO can make your increase your page views by 60% and keywords have increased by 21%.

It’s about automating the tedious tasks.

The real SEO work still needs to be done but the tediousness can somewhat be relieved.

As you know, creating a website is easy, but attracting visitors and traffic is a whole new level of difficulty.

As a starting entrepreneur, we all turn to SEO, because we can’t afford to pay ads like our competitors.

And as we may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted audience to any website.

There are financing companies that can help you; they can lend you cash for your ventures.

Companies now are starting to integrate AI to their system to give better recommendations; everyone is using AI to make SEO and other forms of marketing easier.

By using automated SEO we can easily handle the dreary and time-consuming tasks.

It is also easier to check for broken links or keyword density, and tags.

Automated SEO can also get accurate and up-to-date data on your keywords rankings.

#4. Do Not Rely On Google Analytics

Marketing Trends 2021

To those new to this, Google Analytics is a web analytics service offered by Google that tracks your data and reports your website’s traffic.

There nothing wrong with it, in fact it is a great tool, especially that it’s free!

But in this world we live in, everything is changing, upgrading and it is not slowing down.

New trends are being constantly introduced, such as voice search like Siri, Alexa and Google.

Transactions are no longer are as simple as someone coming to your site from an ad and buying.

There are so many ways that one can generate revenue for your online business, like partnerships, affiliate marketing, and even webinars.

This has pushed companies to start using analytics solutions that can keep up with the system, Amplitude is an example.

This year, people will see more companies adapting business intelligence solutions and new software systems from paid ones to free ones like Google Data Studio.

Marketing Trends 2021

Go check out Data Studio, you have to start now because it will be easier for you to pass in all of your business and marketing data into one place.

You can pass in more granular data from your Facebook campaigns into Data Studio, which would be difficult to do if you are using Google Analytics.

marketing trends 2021

Almost everyone has been using voice search for years, Siri, Alexa, Bixby, and Google are now mainstream and has almost every device flagship voice command and voice search.

Voice search allows us users to use a voice command to search the Internet, a website, or an app.

In a broader definition, voice search includes open-domain keyword query on any information on the Internet.  

Optimizing for voice search is a great way to get your brand to outshine your competitors.

There hasn’t been many solutions so far when it comes to capitalizing on your voice search traffic, so far, there is Jetson.ai. Jetson.ai, makes it possible for people to buy from your site using voice search.

It doesn’t matter if it is Alexa or Siri; they work with the most popular devices.

What’s great about Jetson.ai is that it can learn from each customer and personalize the interactions.

For example, if you keep ordering the same brand of diapers from a specific store using voice search, Jetson.ai keeps track of that so you can keep ordering the same product again and again with little to no traction.

It is even easier than logging into your computer, going to the website and purchasing or pulling out your phone to make a purchase.

#6. Optimize for Marginal Gains

marketing trends 2021

Most businesses were built by using just one marketing channel.

Dropbox grew through referral marketing, by inviting more friends, you get more free space.

Facebook was built off your email address book, the team used to tap into your address book and invite all of your contacts to use Facebook on your behalf.

Quora and Yelp were built off of SEO, their rankings really helped drive their businesses to the top.

But now, new entrepreneurs can no longer build a business through just one marketing channel.

Good channels get saturated really fast like Facebook’s organic reach.

Even if they workout and cause extreme growth, it will only last for a while before your competitors jump on and make it harder.

Marketing and lead generation will soon be all about “marginal gains.”

Dave Brailsford, a british Cycling Coach, believed that if you improved every area related to cycling by just 1%, then those small gains would add up and become a remarkable improvement.

He is right, that is how you win a race. The same thought will be true with your marketing.

There will be a big change from people focusing on one channel, to trying to find the “Holy Grail of Marketing”.

While slightly working on improving each area of their marketing.

That is what you have to add up to win.

That is what you have to shift your mind to in order to win, not just this 2021, in the future.

#7. New Marketing: Depersonalization

marketing trends 2021

The problem with marketing today is that most visitors do not become customers.

If you are lucky, you would probably get 5%.

Chances are you are more likely looking at 95% or more of site visitors leaving without becoming customers.

The reason is not that your marketing sucks or that most visitors are unqualified.

It’s that your message does not fit every single one of your visitors, they do not feel like becoming a customer because your website does not fit their wants.

Personalization allows you to convert more of your visitors, into customers.

Website personalization is a process of creating customized experiences for your visitors to your website.

Rather than providing a single, broad experience.

Website personalization allows companies to present visitors with unique experiences which is tailored to their needs and desires.

Here’s an example

marketing trends 2021

For instance, Amazon.

When you go to Amazon, they know what you typically purchase, so they show you what they think you’ll want to buy to boost their conversions.

It actually works, I, myself fall into the trap of website personalization, I see post about household materials and not dog food, I instantly become a customer.

Businesses are also trying to personalize every single experience.

Companies like Amperity are trying to create a customer relationship engine so you can better serve your customers.

Marketing is now a game of personalization.

With ad and marketing costs rising, you have no choice but to figure out how to convert the 95% of your customers.

Customers are getting wise, knowing that companies now use the same website personalization technique, and that’s the problem.

This is why depersonalization is going to be big.

Stop using names in an email, brands need to dial back the fake personalization efforts.

Your readers see through this and most don’t like it.

You need to focus on transparency and writing like a real, live person.

Write stories they can relate to with emotions they can feel.


These are some of the marketing trends in 2021 that will come true, and you need to be prepared to handle them.

Here is the beautiful part, now that you have a chance to act on the information before your competition.

Make sure you get in ahead of the competition. We want to see you succeed; our goal is for you to beat your competition.

All of us believe you can, whether you are a big company or just starting off, with very little to no money.

What do you think of the trends that are listed above?

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