10 SEO Tips You Must Implement

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Estimated reading time: 7 minutes

Home » Archives for June 2021

10 SEO Tips You Must Implement

Many have emerged in the world of search engine optimization. Unfortunately, with such various SEO techniques, it has become nearly unlikely to ascertain which ones to cling to and which you can reliably overlook. But, there are still some fundamental principles that remain constant. If you focus on these techniques alone, you will drive more organic traffic to your blog and increase your search rankings without jeopardizing a Google penalty. So allow me to show you 10 SEO tips you must implement to help your site rank better.

Ready? Here you go.

Tip #1: Ensure Page Speed

10 seo tips you must implement

As others say, nothing should slow you down – that also speaks with your web page. 

Page speed is an essential factor in SEO.


A slow-loading site was never a good experience.

And today, it is the touch of destruction in the present marketplace.

Many abandon a website that takes more than three seconds to load.

A slow page disappoints users and eventually dissuade customers from buying your product.

Yes, a slow site is equal to an untrustworthy site.

Page speed is also crucial to search engines.

10 seo tips you must implement

Google lately added site speed as one of the vital factors in ranking, which means that if your pages are delayed, you are most likely competing in a losing battle for top organic listings.

This is despite the quality of your content or your professional website design.

Better to be clear of non-essential elements that stall down your site. 

Link to other websites with relevant content.

Some people think linking out to appropriate and reliable content pages is wrong because it takes people off your page.

But actually, link building remains a vital part of a smart search engine optimization approach. 

It was said that linking out sends trackable traffic, making your site a more valuable and scalable resource.

It would help if you prioritized linking out to content pages that give significant value.

It’s a good SEO practice.

You may also notify an influencer when you link out to them.

Remember, link building is about quality, not quantity.

You will build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.

Tip #3: Change Your Mindset

Recently, I have observed that more content creators are working back to the old method of SEO, where keywords meant to drive search results exceeded the real qualities of engaging, valuable content.

If that’s you, I guess it’s time to shift your mindset.

Your mindset now should be to write for humans first, search engines second.

10 seo tips you must implement


What does that mean?

Well, it’s pretty easy.

First, forget that other search engines and Google exist when you are writing.

Rather, generate content that will benefit someone – this is recognized as SEO copywriting.

Ironically, when you put users first, you will compose valuable content that search engines reward because search engines follow users.

It’s not the other way round.

Additionally, you will also be heightening the user experience and raising trust with your audience.

Inspire others to link to you.

Content marketing is regarding high-quality, engaging content that drives people to link to you and share your content on social media.

Believe it or not, inbound links are still the lifeblood of search engine rankings.

Therefore, creating helpful content and linking to authoritative blogs will make more people link to you naturally.

Tip #5: Correct Web Analytics

Once you identify your search engine optimization goals, you may need software to track what’s operating and what’s not.

Google Search Console, Google Analytics, and other private web analytics software solutions can assist you in tracking your success.

It would be best to have these web analytics in place, even before sending the first visitor to your site.

Tip #6: Write Unique Meta Descriptions

One of the essential 10 SEO tips you must implement is that most people overlook is the well-crafted meta description.

The meta description is the first section people notice when Google serves up your page to search for users. In general, the search engine does not fancy duplicate content.

Sure, there may be a necessity to cite a paragraph or sentence from another site while linking to the source.

Still, if publishing duplicate content becomes your way of living, you will see it almost unattainable to develop long term.

Tip #7: Use a Simple URL

Recognize that search engines follow search users.

Hence, if users can’t read or understand your URL, then search engines may be confused as well.

Therefore, it is better if only two to four words are included in any URL.

This makes the URL memorable to the user, search engine-friendly, and easy to type.

Also, there should be no numbers or characters other than the words and dashes.

Example of URL to stay away from: https://siteabc.com/4786095/

You link should tell people what your article is all about.

Those numbers don’t tell users anything about what to expect from the content. 

10 seo tips you must implement

Tip #8: Build Momentum

Social media is an integral part of SEO strategy, and social signals are essential.

Social media is at your disposal.

Use it, and use it well.

But, first, you’ve got to focus on increasing yours.


Create useful content that’s share-worthy across your social media platforms, add share buttons to your post, make them visible, and encourage people to share.

Tip #9: Right Keywords in Images

Images are crucial in search engine optimization.

Google devoted a whole section of its search results to images.

This should inform you how interested the search engine giant is in pictures.

When users are scanning for a particular image, what do they search with?


Why SEO is important in 2021

So, it would help if you utilized the right keywords in your image names and accompanying text.

Remember that in image search engine optimization, relevance is more significant than creativity or cleverness.

Tip #10: Publish Unique Content

If ever you choose to market your business online, then producing unique and valuable blog posts isn’t an alternative — it’s a necessity.

Unfortunately, creating unique and engaging content is a difficulty for most marketers.

10 seo tips you must implement

Unique content is one factor that affects this freshness score and, consequently, the search engine rankings for that specific page.

Hence, the easiest way to optimize your freshness score is by creating content consistently.

I hope you’ve found these 10 SEO tips you must implement helpful.

I guarantee that following the tips above can grant you higher rankings and more traffic.

Best of luck!

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How To Use Schema

how to use schema
seo consultant

Estimated reading time: 7 minutes

Home » Archives for June 2021

How To Use Schema

As one of the recent developments in SEO, schema markup is a kind of optimization that is one of the most influential but least-utilized modes of SEO available. Few understand that once you know the notion and system of schema markup, you can advance your website in the SERPs or search engine result pages. If you are interested, allow me to show you precisely how to use schema markup for your website.

Ready? Here we go.

What is Schema Markup?

First of all, schema markup is code or semantic vocabulary that you place on your website to assist the search engines in return with more informative results for users.

If ever you have tried rich snippets, you will realize definitely know what schema markup is.

Schema markup has many functions and connections.

The first is that schema tells search engines what data means.

For example, the content on your website gets indexed and reflected in search results.

But with schema markup, the content gets indexed and returned uniquely.



The markup informs the search engine what that content means. 

Second, schema markup uses a unique semantic vocabulary in microdata format.

Nope, you do not need to acquire any new coding skills.

Web pages with markup still utilize HTML.

The only distinction is attaching jiffies of the schema vocabulary to the HTML Microdata.

TechnicalSEO (a website for schema markup) is a website that we like a lot.

They do a great job with helping folks come up with their schema using their schema generator.

What you have is an agreed-upon set of code markers that informs the major search engines what to ingest with the data on your website.

Lastly, know that schema markup was invented for users.

When a website has schema markup in position, users can scan in the SERPs what a website is all about, what they do, where they are, how much stuff costs, and plenty of other stuff.

Actually, few people even have taken to describing schema markup somewhat your virtual business card.

This is very important for your website because it basically gives a roadmap to Google of what your website is all about.

If you are a small business, if you have a blog, an e-comm shop, etc you definitely will want to use this to your advantage.

Remember that this is a user-focused improvement.

Search engines are there for users to obtain the data they need, and schema markup does that precisely.

Why is Schema Important?

Online sites that employ schema markup will rank favorably in the SERPs compared to those without it.

For example, one study discovered that websites with markup place an average of four higher positions in the SERPs than those without markup.

Even though it is not clear that this higher result is anticipated to the markup alone, there is obviously some kind of association.

Currently, around a third of Google’s search results consolidate rich snippets, which include schema markup. But, according to recent studies, less than a third of websites use schema markup.

Meaning, there are still millions of websites missing out on a huge source of SEO potential.

Therefore, if you utilize this technique, you will have undoubtedly have the edge over the majority.

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How to Use Schema Markup for SEO

Now, let’s discuss how to use schema markup.

Your aim is to rank better, look better, and do better in the SERPs and front of users.

It will help you.

Follow these steps:

2. Choose the type of data
3. Paste the URL you seek to markup

Paste your HTML instead if you only have that. Click “Start Tagging” afterward. The webpage will load in the markup tool and present you with the workspace for the next phase of markup—tagging items. The web page is in the left pane, and the data items in the right pane.

4. Select elements
5. Add markup items

Utilize the list of data items as a guide, then highlight the other items to add them to the markup list. You probably would not be able to tag every item on the list. Just add what you can.

6. Create the HTML

Once you are done, click “Create HTML.” On the following page, you will see the HTML of your page with the relevant microdata inserted in your selected spots.

7. Add Schema Markup

Attach the schema markup to your site. First, go into your CMS or source code if you are not using a CMS, then add the highlighted snippets in the appropriate spots. Next, find the schema markup code by finding the yellow markers on the scrollbar. Another option is to download the automatically-generated HTML file and copy-paste it into the CMS or source code. Once you click “Finish,” you will be shown a series of “Next Steps.”

8. Test your Schema

To view what your page will appear like with the added markup, use the “Structured Data Testing Tool”. Rather than analyzing a published web page, you may analyze the code generated, which could be downloaded. Once the code is pasted, you may click “preview.” The testing tool shows what the article will appear in Google search results. You can even inspect every markup element that you added. If needed, you can edit the HTML directly in the testing tool to update it and preview results again.

how to use schema

Tips for Using Schema Markup for SEO

The following few tips will show you how to gain even more valuable results from schema.

  • Tip #1: Find The Most Commonly Used Schemas

Schema.org presents a list of the most common types of schema markup. You can look at the “Organization of Schemas” page to view this list and check out the types that are well-suited to your business.

  • Tip #2: Use All The Schemas You Need

To get the complete list of the myriad of markup types, visit the Type Hierarchy. This master list provides most of the available markup types.

  • Tip #3: The More Markups, The Better

When you start understanding the vast array of item types, you begin to see just how much there is on your web page that you can mark up. However, keep in mind that you should mark up only the content visible to people who visit the web page and not content in hidden page elements.

Final Thoughts

Schema markup is one of the SEO methods that will seemingly be with us for a long time.

However, as easy as schema markup is to implement, it’s unexpected how few businesses and websites have taken account of it.

So, start learning and implementing the relevant microdata to enhance your search results.

Doing so will definitely put your website ahead in the search engine result pages.

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Why You Are Not Ranking

seo consultant

Estimated reading time: 7 minutes

Home » Archives for June 2021

Why you are not ranking

Let me ask you one question. How many results display on Google’s first page and have a fair opportunity of getting clicked? Twenty? Thirty? Nope. Ten results. Just ten. That’s it. Ranking in Google’s search results is easier stated than done. There are thousands of various websites attempting to take your rankings, and, in some instances, several of those rivals succeed. The individuals who fail are the individuals who think that SEO is not that significant. Good thing, you think otherwise – hence why you are here. If you believe that you have done everything precisely and still not ranking where you should be, I may suggest reading below the tips on how to increase those rankings in no time and discover once and for all why you are not ranking!

Tip #1: Do Not Duplicate Content on Your Site

Duplicate content used to be the hype.

However, though it is not as significant as it did before, it does still weigh something. 

For instance, you create content, publish said content, and then discover that your SEO juice has been divided among the original and unintended duplicate pages.

That would make both pages rank mediocrely rather than having that outstanding one-page rank.

Meanwhile, Google attempts to determine the correct page, but it instead picked the wrong page.

All because you did not verify that clearly for Google’s robot.

Preferably, you may want to merge the SEO juice of those two pages and not leave them separately.

To check whether you have duplicate content on your website, visit this website: https://www.seoreviewtools.com/duplicate-content-checker/

why you are not ranking

Tip #2: Use Google My Business

why you are not ranking

Google wants the most effortless and swiftest way to obtain and produce relevant results.

Choosing Google My Business achieves that. 

If you have not joined Google My Business yet, you are missing out on some grave potential.

Don’t worry; it is easy, accessible, and free, which would certainly help your SEO.

It is a simple method to rank in Google with very minimal effort and time.

Registering an account informs Google that your website is up-to-date, you care about ranking, and you desire to collaborate with their systems.

Google loves that and will prioritize your business.

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Tip #3: Leverage Social Signals

You do all that you can, but your rankings are still suffering.

Well, social signals may be the answer.

This way, you will produce more traffic and boost your rankings.

Google utilizes social signals to manage which websites are active or not, informing them which websites should rank higher. 

Yes, social media accounts are one of the factors on how you rank in Google.

If you aspire to enhance your SEO efforts, I suggest you stay engaged on social media and update your business information.

social signals - why you are not ranking

How do you do it?

Easy as 1-2-3.

  1. Did you write a blog article? Post it on Facebook.
  2. Did something unusual occur at work today? Tweet about it.
  3. Took a funny photo of an office-hours prank? Share it on Instagram.

You may do everything right, but it would be better if you have social signals.

The more posts you have on your social accounts, the higher your website will rank.

Tip #4: Create Consistent Content

The most successful entrepreneurs have a documented content marketing approach.

The more content you produce, the better – as long as the quality of that content is not lacking.

It will help if you build a strict content marketing calendar and an approach for growth.

Sure, writing, recording, and editing indeed take a lot of time, and it is even more difficult when you do not see instant outcomes.

consistent content - why you are not ranking

However, businesses that blog see more visitors hence get more backlinks and have more pages indexed than companies that don’t.

This is because each bit of content they produce and each new page they issue provides them extra chances to rank in Google.

If you are creating content constantly, then it’s only a matter of time until you begin to rise.

Tip #5: Make Your Website Mobile-Friendly

People browse the web on various devices every single day.

Hence, it would be best if you catered to all of those diverse screen sizes.

This is so crucial that Google even shifted to mobile-first indexing, which means looking at your mobile site first, then your desktop version.

So, whatever Google cares about, we need to care about too. Start making your website mobile-friendly.

Tip #6: Ensure Google Has Indexed Your Website

why you are not ranking

You want to know about your website’s rankings, so you open up Google and keypunch in your target keywords.

However, you did not see your website on the first page.

So, you click over several pages and still do not see your website.

To be assured everything is working perfectly, you frantically type your actual business name into the search engine and maybe your URL too.

But, still nothing.

You stare at the screen, thinking of reasons why this is happening.

Well, allow me to tell you the reason why: Google has not yet had a chance to index your new page.


If you just made your page, then give it a bit of time before hunting for yourself in the results. 

Also, you may have unintentionally blocked Google from crawling your website.

You may have to undo that and make certain that Google is crawling your website whenever it desires.

Remember, if Google cannot crawl your website and dissect it, you have no possibility of ranking. 

Tip #7: Decrease Loading Time

You want info, and you want it now. Your audience and target market are not any different.

For that cause, Google places considerable ranking weight on how fast your website loads.

They had an entire update that explicitly targeted page speed. 

Nothing is worse than browsing the Internet and waiting what feels like a hundred years before that website finishes loading.

Remember: The faster your website loads, the higher your rankings will be.


Out of a million results, only ten positions matter in Google.

So, how do you claim your spot?

Begin with doing the right things.

Fix your website’s problems by heeding to the tips above, and I assure you that you will be ranking in no time.

Best of luck!

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