Where and how to find him:
SEO, which stands for search optimization, is the process of writing useful and genuine online content in a way that will generate online traffic and make one’s web page rise to the top of relevant search results. This can be a tricky process and is one that must be done carefully so as not to set off any red flags with Google’s Analytics team. There is a lot of thought and careful research that must go into writing quality SEO because there are so many nuances to fighting through all of the search results that come up when someone searches relevant keywords.
The vast majority of people will rely on the top ten search results that show up in their search engine, even though there are hundreds of pages and thousands of relevant results that will come up. This is because those that are at the top of a search engine’s results are perceived as the most reliable, and will generate the most online traffic and in turn the most revenue (1). It is very possible for a small or local business to rise to the top of relevant search results, and that is why it is may be prudent for one to hire someone to write their SEO instead of doing it themselves, but in a big city with so many options, a great SEO writer can be hard to find. Here is a little more on how to find the best Las Vegas SEO guy.
Firstly, and this may seem like a given, one will want to make sure that the person they hire is actually a good writer. This not only means that they are able to write compelling content, but also that they have an expert grasp of spelling, grammar, and punctuation. An SEO writer is not worth their salt if they are churning out content that is rife with spelling and grammar mistakes. No matter how good the content may be, visitors to the site will not trust the content as much if it is full of mistakes.
The best Las Vegas SEO guy will also be able to understand the audience for which they are writing, and cater to them directly. Google does not favor content that is clearly written just to function as SEO, and for that reason, the content should be personalized and directed at the audience for which it is intended. This will also make visitors more inclined to trust a website because they will feel understood and included by the content that is being presented.
Lastly, it is important to make sure that an SEO writer (2) is capable of writing compelling content while keeping the cost affordable. Someone could write the most succinct, pristine article imaginable and it would mean absolutely nothing if people weren’t inclined to read it all the way through. PS: Remember that great content is also a must for your PPC advert!
Finding someone to write the best possible SEO for one’s site can feel like an overwhelming task, but at the end of the day it is important to trust one’s instinct and understand that they are paying for the quality of content that they are going to get, which at the end of the day will make them more money in return.