Estimated reading time: 15 minutesHome » queen of seo
How to add 184 email subscribers to your list every day
I did not have a ‘list’ when I first started out as a digital marketer.
As a consequence, I wasn’t making any progress.
Eventually, conditions changed. I learned that a list is important.
Yes, you do have to have a premium product to grow a list and an iconic reputation definitely works but… everyone that is in business must start growing their email list TODAY!
Getting information out quickly and selling your services/products will work like magic if you have an active email list.
However, one of the issue is keeping people on your email list. There are a lot of strategies out there for email marketing, but not all of them work for everybody.
I hear that a lot from people trying to get new clients with limited or stale email lists.
Many individuals try the standard tactics—an optimized type of signup, and inviting CTA, a perfect lead magnet—and it just doesn’t function well. The signup rate they get is brutal.
If you’ve tried all of your book’s tricks, then you need a new book. Go find the info from people who are successful and do what they do. No need to reinvent the wheel here.
That’s why I thought I would share some of my best ideas for starting a new list or refreshing the one you already have and increasing your subscribers subscribers every day. Sounds good?
It’s going to add work to your day but the results are awesome – if you put in the effort.
Currently, I’m getting 184 email subscriptions a day using the approaches below. It may sound like a great number, but it’s not unlikely at all.
Many websites get this much and even more every single day.
Let’s dig in:
Here’s how we grow our winning email list and get new subscribers daily.
Review your present approach
To design an email capture system that works, there’s a pretty standard method.
You may be doing things wrong if you have a current email capture in place. (We’ll discuss this later on in more details)
Here’s how it works if you’re new to this.
1st this is: you have to provide users with a valid excuse to sign up for your list. They won’t want to give you their email address if there isn’t something that entices them and that they find incredibly useful.
Before you sign up for the list, Copyblogger makes sure you know precisely what you’re receiving. For instance in this example, they are stating that they will send you 16 reasons—15 ebooks and 1 course of instruction in the email you are signing up for.
Second, you have to have a convincing argument as to why people need to sign up for your stuff.
Look, people are tired of lame emails. They no longer want to give their emails away to just about anyone. Those days are over… now, if you want someone’s email, you better make sure that you have legit stuff to offer them.
And for a good cause, advertisers placed a lot of effort into their email signup forms. A lame signup form will drive people away immediately.
But… don’t complicate things. Simplicity works best here.
Thirdly, you usually ought to make a lead magnet.
To pull people in, you need something irresistible. You can’t supply the viewers with a generic infographic or ebook—you have to deliver something tailor-made that will appeal to them.
Thus, in order for that to happen, you really need to know who your audience is. When this happens, you will know how to talk to your people and how to make them respond.
This checklist is ideal for the audience of digital marketers.
It has incredibly actionable material that has been developed with its readers in mind.
For a perfect email capture program, these are the three essential ingredients.
If those three elements don’t appear in your email capture system, that’s usually where your trouble is.
These are three of the most prevalent concerns faced by advertisers and writers.
Let’s look in detail at each issue.
Issue #1: There’s no valid excuse for the list to sign up.
“It might look good on paper for your email capture system, but you have to ask yourself, “Have I given people a reason to enter my list? ”
You will be shocked how often this arises. People like to see the reasoning laid out for them to know precisely what to expect, but when designing their sign-up forms, many people do not do get this crucial step right.
Issue #2: There is a tedious or troublesome signup process.
If someone just has to click through three screens to sign up for an email list, they will get fed up pretty soon and are overwhelmingly likely to leave before completing all the steps.
Keep the process super simple..
Issue #3: You don’t have a lead magnet or your viewer doesn’t trust your lead magnet.
Too many bloggers feel they should waste 5 minutes and use it as a lead magnet on a plain-looking checklist. The reality is that it would take some work to produce a strong lead magnet.
You ought to include a lot of exciting material essential to your audience in your lead magnet. (A good interface doesn’t hurt.)
Go evaluate your email plan right now. Will this make all these boxes tick? If not, that’s what you can repair. That’s presumably why you don’t get the number of subscriptions you want.
If you’ve done all of this so far and nothing’s working, here are some other ideas to give your email capture system a revamp.
Make it quick and real easy for individuals to sign up
This one can take you by surpriseYou could miss a lot of traffic if it’s not insanely convenient for people to sign up.
You get the impression of so many signup forms asking people about their first name, last name, email (sometimes twice), telephone number.
Actually, it’s just an email address. It’s that. Someone will sign on to the list with a few keystrokes and a single click.
Filling out my questionnaire takes only 10 seconds (and even less if your browser automatically fills in the boxes). That means I’m not going to miss any traffic because of a complex sign-up process.
You want to help them travel from point A (your site) to point B (successfully entering your list) in the shortest possible period, if people are interested in your content.
You may still ask for the detail if you want to personalize your addresses or have any demographics.
If you go down this route, you know you’re going to lose some traffic, but you’re going to get more important information.
All is about the ambitions and what you want to accomplish. Remember what your goal is, and with that in mind, build your opt-in email form.
Here’s the one that we are testing out right now (just to give you an idea of what works)
Making an opt-in form accessible on each page
I’ve seen so many blogs that invested a lot of time and effort into developing an impressive signup process for emails. It’s brief, it’s persuasive for the CTA and it’s well crafted.
To attract traffic to their blog, they then post a bunch of articles and other content. But…They get almost no traffic!
This happens because only their signup forms were placed on their homepage by these sites. You need to have your sign up page and posts everywhere on your site.
Why? Cause you never know where your traffic is going to find you!
Here’s a great example:
It sounds like a stupid thing, but for all sorts of bloggers, it has caused plenty of problems.
You’re losing out on too much traffic if you build a fantastic opt-in form then just use it on your homepage.
This is a non-intrusive popup that will appear on your website on any page. Also, you can configure the popup to always remain in the sight of the recipient.
But this is just one option. They’ve got hundreds of such as:
- A segment on a homepage or some subpage with “Start Here.”
- Sidebar right. It is safer to offer a permanent sidebar opt-in, one that remains available while the user scrolls.
- Sidebar, left. Again, if you have the option, go for a continuous opt-in.
- Directly after the last statement at the conclusion of the blog post.
- Distributed throughout the stuff, especially if you have a tempting offer.
- On the homepage, over the fold.
- In the header for the page.
- On the footer of your page.
- A personalized landing page, such as Facebook or Twitter, for visitors from a specific channel.
- Underneath the Bio (especially if you have a bio in your sidebar).
- Anywhere, in a popup.
- Anywhere, in a slider.
- Yahoo, Twitter card, YouTube channel, etc. Off-site options:
- Quality is better than quantity, as I share below.
Yet nothing replaces the overwhelming amount of choices your web has.
You increase the average probability of anyone clicking on the provided opt-in with any additional opt-in.
So, yeah, be proactive. Be deliberate. Be clever. So add opt-ins everywhere you can, by all means.– Nancy Dent, CSO of Top Rating SEO
Strategically incorporating additional opt-in forms
Efficiency is certainly higher than quantity when it comes to receiving emails. With three pop-ups and a massive opt-in box blocking half the page, we were all on those irritating pages.
But it’s not to suggest that there is only one signup type you can have. It doesn’t really matter how many ways you have. The thing that matters is where you put them.
At the end of the post, why is this? Since it catches the interest of the reader right after they’ve read an article.
They are more likely to sign up for your list or grab a free deal in return for their email if they enjoyed the article and found it beneficial.
All you have to do is press the ‘Create Call to Action’ button, select the ‘Sign Up’ button, and enter the URL of your sign-up page.
Many email services connect with Facebook, such as MailChimp, so if you choose, you can still go with one of those alternatives.
Having Social Proof throughout your content
For some of you, this may feel like you are bragging… and it may very well be so… but if you do not show your audience that you are awesome and deserve your attention, who else is going to do it?
Make sure to have lots of social proof from real reviews that your customers left for your business as well as screenshots of comments that were made about you in groups or on your Pages.
This is really important to share and will definitely help you in Brand recognition and credibility.
Testing the placements for opt-in
Don’t hesitate to put your opt-ins to the test. Know, the intention is not to apply opt-ins indiscriminately to any white space on the web that is accessible.
The purpose is to incorporate the necessary volume and consistency of opt-ins so that a larger percentage of users will migrate.
Using Google Analytics targets, other split monitoring software, or a heatmap app, test the opt-in placements.
Eliminate all opt-ins that merely generate congestion and simplify those that are gaining momentum continuously.
Build a Course by Email
I’ve said it before, and I’m going to say it again—people like to learn new stuff, especially when the data is super-in-depth.
One way to teach people is to host a webinar, but you might want to create an autoresponder course if we’re just talking about email signups.
The simple principle is that you build and sell a fast (3-7 day) course to new subscribers. Perhaps easier, you use an autoresponder email to send the course out immediately.
This approach does not entail a lot of time, but it yields a lot of results.
There are numerous ways in which to set this up.
Here’s an example of our step-by-step videos SEO Course that we built:
Most of the reasons this fits so well is that it’s an enticing deal for a multi-day course.
If you deliver a bunch of lessons packed with details, individuals will be more than happy to pay the small amount of their email address.
This approach does not entail a lot of time, but it yields a lot of results.
A complimentary 20-part course? An email address is certainly worth handing over.
You have to make sure that your course is full of value-bombs, like any lead magnet, that your readers can find useful. Nail that, and you’re going to see a couple serious signups.
Explore emerging social media sites
You’re already on Facebook and Twitter, but those aren’t the only sites out there for social media.
You lose out on a huge amount of traffic and email signups if you’re not on other social networks.
During the last few years, Instagram and Snapchat have gained attention and they are worth checking out. Yet you can take advantage of more locations, too.
To excel, you don’t have to stick to bigger social networks. In reality, you can get more exposure if you use smaller social networks. That sounds nuts, but it works.
Here are a few examples of enterprises that are having subscribers using small social networks.
There is a Pinterest page on HubSpot where they display their new material. (Pinterest is – for the most part an untapped market btw)
They click through to HubSpot’s website, which has many well-placed opt-in ways, if Pinterest users like what they see.
On platforms such as GrowthHackers and Inbound.org, other marketing firms post their content.
You should try Periscope if you want to keep up to date and explore more creative marketing opportunities.
For instance, you might host a live video event and guide visitors to your platform where, in exchange for their email, there is an exclusive deal waiting for them.
So many options remain. I encourage you to get a little bit out of your comfort zone and do something different!
Much like keeping yourself safe is key, it’s vital to keep the list healthy.
That means continuous subscriptions from individuals who are seriously interested in your content.
Often, it seems like you’re never going to have another subscriber. But I can tell you that right now there are thousands and thousands of people who need your things in their lives.
When you have very cool material from the rooftops and yell it, people are going to head over and see what all the commotion is about. And all of those persons are going to become customers.
Ok, and guess what? To get users, all of the major websites you envy use these very same tips.
To get a lot of subscribers, you don’t have to be a globally-renowned company.
No matter how big the company is, no matter what niche you are in, every day you will get an insane large number of subscribers.
Try these approaches out. They’ve helped me raise my subscriber count, and I know they’re going to do the same for you.