Marketing Trends 2021

Estimated reading time: 12 minutes

Home » SEO 2021

Marketing Trends 2021: Must Know

Do you think you are ready to market your brand? What do we know about the future, what do we know about Marketing Trends 2021? We have the same answer:

Nothing.

We know nothing.

You may have read blog post, watched some YouTube videos and attended seminars but what did you get out of it?

You may have studied marketing trends 2021 that people have advised you, or try to copy the trends that you saw over some video but here is the thing, everyone is talking about the same thing, the same way of marketing trends 2021, the same strategy that it makes it very…. Overrated.

Sure they gave you a lot of inspiration, ideas that you have yet to explore and courage to start your own business.

Planning is easy; it’s the doing that is hard. It’s the hustle that makes the dream work.

So what kind of marketing trends should you really focus on in 2021?

#1. Upgrade Your Communication Channel

Email marketing is something that we have all been using in this marketing world.

Companies that have been using email marketing as their main source of marketing has seen that their analytics have been going down for the past year.

Open rates stay the more or less the same, but the click rates have dropped 9.4 % as of this year.

Email marketing is not dead, just outdated.

That is why, you have to up your game in marketing.

Update your communication channel.

Chatbots, automated messages, and push notifications are skyrocketing now, these tools are now used by companies as leverage.

Also, leverage your reviews as social proof of your credibility, trust and reliability. Include these in your emails, sales funnel, signature (where appropriate, social media accounts, etc)

Here are a few examples:

Examples of Chatbot’s are ManyChat and MobileMonkey, and push notifications like Subscribers.

By using Chatbot’s and Push Notifications, this will be your leverage for lead generation and customer service, start now rather than later.

#2. Up Your Branding and Influencer Marketing

In our time, copying marketing strategies are as easy as pie and can be done in minutes.

So think about how you would stand out, think about what will set you apart from your competitors.

Create an unforgettable image for your brand, because your brand is your beacon.

Your branding must make a memorable impression on consumers, make them know what to expect from your company.

People love to expect, and when they expect, you as the agent, must meet their expectations.

turn website visitors into email subscribers

Branding is what makes a brand famous.

Selling Michael Jordan shoes for example.

People love Michael Jordan, therefore, people buy his shoes.

Even though he has not played in the NBA for years now, his brand is still skyrocketing.

Kylie Jenner but a billion dollar company by using herself and her popularity as her strongest weapon.

Her fame, and her looks are her brand.

She herself is the brand.

The same goes for cars: Tesla has been making waves this past year, with their auto-pilot, their marketing strategy was done by the buyers itself, its spreading like wildfire.

Influencers are big these days; you must find one that is worth every penny.

In the context of influencer marketing, people’s influence matter more than the product itself, so you have to hire those people who you know will fit your brand and that your brand will fit their lifestyle.

Companies have been spending billions on influencers like: Kim Kardashian West, Gigi Hadid, Kendall Jenner, etc.

#3. Automate Your SEO

Automated SEO can make your increase your page views by 60% and keywords have increased by 21%.

It’s about automating the tedious tasks.

The real SEO work still needs to be done but the tediousness can somewhat be relieved.

As you know, creating a website is easy, but attracting visitors and traffic is a whole new level of difficulty.

As a starting entrepreneur, we all turn to SEO, because we can’t afford to pay ads like our competitors.

And as we may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted audience to any website.

There are financing companies that can help you; they can lend you cash for your ventures.

Companies now are starting to integrate AI to their system to give better recommendations; everyone is using AI to make SEO and other forms of marketing easier.

By using automated SEO we can easily handle the dreary and time-consuming tasks.

It is also easier to check for broken links or keyword density, and tags.

Automated SEO can also get accurate and up-to-date data on your keywords rankings.

#4. Do Not Rely On Google Analytics

To those new to this, Google Analytics is a web analytics service offered by Google that tracks your data and reports your website’s traffic.

There nothing wrong with it, in fact it is a great tool, especially that it’s free!

But in this world we live in, everything is changing, upgrading and it is not slowing down.

New trends are being constantly introduced, such as voice search like Siri, Alexa and Google.

Transactions are no longer are as simple as someone coming to your site from an ad and buying.

There are so many ways that one can generate revenue for your online business, like partnerships, affiliate marketing, and even webinars.

This has pushed companies to start using analytics solutions that can keep up with the system, Amplitude is an example.

This year, people will see more companies adapting business intelligence solutions and new software systems from paid ones to free ones like Google Data Studio.

Go check out Data Studio, you have to start now because it will be easier for you to pass in all of your business and marketing data into one place.

You can pass in more granular data from your Facebook campaigns into Data Studio, which would be difficult to do if you are using Google Analytics.

#5. Optimize Voice Search

Almost everyone has been using voice search for years, Siri, Alexa, Bixby, and Google are now mainstream and has almost every device flagship voice command and voice search.

Voice search allows us users to use a voice command to search the Internet, a website, or an app.

In a broader definition, voice search includes open-domain keyword query on any information on the Internet.

Optimizing for voice search is a great way to get your brand to outshine your competitors.

There hasn’t been many solutions so far when it comes to capitalizing on your voice search traffic, so far, there is Jetson.ai. Jetson.ai, makes it possible for people to buy from your site using voice search.

It doesn’t matter if it is Alexa or Siri; they work with the most popular devices.

What’s great about Jetson.ai is that it can learn from each customer and personalize the interactions.

For example, if you keep ordering the same brand of diapers from a specific store using voice search, Jetson.ai keeps track of that so you can keep ordering the same product again and again with little to no traction.

It is even easier than logging into your computer, going to the website and purchasing or pulling out your phone to make a purchase.

#6. Optimize for Marginal Gains

Most businesses were built by using just one marketing channel.

Dropbox grew through referral marketing, by inviting more friends, you get more free space.

Facebook was built off your email address book, the team used to tap into your address book and invite all of your contacts to use Facebook on your behalf.

Quora and Yelp were built off of SEO, their rankings really helped drive their businesses to the top.

But now, new entrepreneurs can no longer build a business through just one marketing channel.

Good channels get saturated really fast like Facebook’s organic reach.

Even if they workout and cause extreme growth, it will only last for a while before your competitors jump on and make it harder.

Marketing and lead generation will soon be all about “marginal gains.”

Dave Brailsford, a british Cycling Coach, believed that if you improved every area related to cycling by just 1%, then those small gains would add up and become a remarkable improvement.

He is right, that is how you win a race. The same thought will be true with your marketing.

There will be a big change from people focusing on one channel, to trying to find the “Holy Grail of Marketing”.

While slightly working on improving each area of their marketing.

That is what you have to add up to win.

That is what you have to shift your mind to in order to win, not just this 2021, in the future.

#7. New Marketing: Depersonalization

The problem with marketing today is that most visitors do not become customers.

If you are lucky, you would probably get 5%.

Chances are you are more likely looking at 95% or more of site visitors leaving without becoming customers.

The reason is not that your marketing sucks or that most visitors are unqualified.

It’s that your message does not fit every single one of your visitors, they do not feel like becoming a customer because your website does not fit their wants.

Personalization allows you to convert more of your visitors, into customers.

Website personalization is a process of creating customized experiences for your visitors to your website.

Rather than providing a single, broad experience.

Website personalization allows companies to present visitors with unique experiences which is tailored to their needs and desires.

Here’s an example

For instance, Amazon.

When you go to Amazon, they know what you typically purchase, so they show you what they think you’ll want to buy to boost their conversions.

It actually works, I, myself fall into the trap of website personalization, I see post about household materials and not dog food, I instantly become a customer.

Businesses are also trying to personalize every single experience.

Companies like Amperity are trying to create a customer relationship engine so you can better serve your customers.

Marketing is now a game of personalization.

With ad and marketing costs rising, you have no choice but to figure out how to convert the 95% of your customers.

Customers are getting wise, knowing that companies now use the same website personalization technique, and that’s the problem.

This is why depersonalization is going to be big.

Stop using names in an email, brands need to dial back the fake personalization efforts.

Your readers see through this and most don’t like it.

You need to focus on transparency and writing like a real, live person.

Write stories they can relate to with emotions they can feel.

Conclusion

These are some of the marketing trends in 2021 that will come true, and you need to be prepared to handle them.

Here is the beautiful part, now that you have a chance to act on the information before your competition.

Make sure you get in ahead of the competition. We want to see you succeed; our goal is for you to beat your competition.

All of us believe you can, whether you are a big company or just starting off, with very little to no money.

What do you think of the trends that are listed above?

For more information about the newest Marketing Trends of 2021, please click on the links below:

February 24, 2021April 13, 2021

Google Ranking

Estimated reading time: 11 minutes

Home » SEO 2021

Google Ranking: How To Be In Control Of Google In 2021

SEO: AN OVERVIEW

To those new to this word like I was back then, SEO means Search Engine Optimization. SEO can help you build better relationships with your audience, build importance and visibility. SEO can improve the customer experience, increase your authority, and drive more people to your site, SEO can give you an edge over the competition, increase conversions, which means more sales. Google Rankings are of crucial importance in 2021. With Google rankings come more customers, more sales, more brand recognition, and more growth for your business.

But with change comes innovation, and some people cannot really keep up with change.

SEO is becoming harder and harder, from the process, to the analysis to the SEO plan.

It takes longer to rank, and you must spend cash to get great results.

The thing is you cannot wait forever to get what you want.

You must use SEO because everyone big CBD Company is doing it, so if you want to grow and have a fighting chance to get known in your space, SEO is a must.

Many brands and businesses know that they need SEO for their digital properties, and the benefits they get from that SEO is their apparatus to get their brands going.

SEO will certainly improve a website’s overall hit and visibility.

Instead of teaching you how to rank for competitive terms, which is so difficult in 2021, I am going to give you a formula that will give you a must faster result, sales, and an extremely competitive environment.

Here are 4 steps of SEO strategy that can help you dominate Google rankings in 2021.

GOOGLE RANKING STEP ONE:

ATTRACT CUSTOMERS

Attracting customers before they are ready to buy. Customers do not know they need it until they see it or the ads, or clickbait.

I, myself, admit that I am like that sometimes.

The most valuable keywords to go after are buyer intended keywords.

These are the ones where someone types a keyword or keywords and then a product that they need pops out wherein they are ready to lay some cash on it.

Even though sometimes they don’t need it.

That is the case, not just from an SEO point of view but in any pay per click standpoint. So do not ignore these money-making keywords.

Instead, use these to generate more customers and leads.

People usually scroll and search what they need before they buy it.

If you generate those keywords early, then you can lead them to click and maybe buy your products.

Try using Ahrefs or Moz allows you to get insight into the strategies that are working for others.

So, you can learn and use it in your market, so you can adopt them, improve them, and gain an edge.

It works like this:

Let’s say you are selling CBD Creams, and you know that the market is super competitive, and you have to wait and use cash to rank.

Ahrefs will show you all the terms people use and search for on Google that can be related to CBD Creams like joint pain, relief, anxiety, pain relief, etc.

With Moz, you will get a list of queries that have similar trend pattern to the main keyword, and it will show you other terms that match the same pattern.

Try typing in CBD Cream and then click “keyword ideas”, it will show you a lot of suggestions and click “related.”

Here is what I have:

This is how most people generate more sales, from content marketing.

You don’t even have to write a blog for publicity, though it helps. Just create landing pages targeting those new keywords.

GOOGLE RANKINGS STEP TWO:

LAND & EXPAND

Even though SEO has a very big ROI (Return of Investment) it is a strategy that truly requires you to have patience.

Everyone focuses on ranking for new terms but did not think of the issue… that it is hard to rank new terms.

The thing is, you can get results faster if you use the land and expand strategy.

Land and expand strategy work on the notion that your current customers are also your best source of revenue.

Upselling and cross- selling engagements will exist when you know your customers well.

This is how it works – Go search Google Search Console.

Click on “performance” and you will see a list of terms that you rank on.

Then click on one of the most popular terms you already rank for and then click on pages.

After that you should see reports that show you the URL’s that rank for the term on Google.

When adding the long-term tail phrases, always make sure to adjust your content to be relevant.

Always pick those related to your product.

Long term tail phrases or long-term keywords are search terms with relatively low search volume and competition levels.

Adjust content and don’t provide a good user experience to searchers. The solution to this strategy is to pick the right longtail keywords.

GOOGLE RANKING STEP THREE:

BUILD YOUR BRAND

Having a strong brand means you get to rank faster.

Google is placing more value and importance on brands that stand out from the rest.

Focus on building a great name for your brand and your network traffic will skyrocket.

“Brands are the solution, not the problem. Brands are how you sort out the cesspool.” – Ex CEO of Google

You must build a brand, and as this grows your search traffic will too. The way to monitor your brand growth is to use Google Trends.

Type your brand name into Google Trends and come of your competitors to see how you are stacking up.

For example, I want to know how Jollibee, McDonalds and Burger King’s sales are going in the Philippines since they are a hit in the Philippines.

This is the data I have collected.

If there isn’t a quick skyrocket in your brand, then do something bold to make a scene in social media and these networks.

When it comes to building a brand, you must take the opposite approach of being bold with the people in your workspace.

Whatever is working for you, will not or may not work for them. No one really cares for the copycat, when consumers are satisfied.

Here are examples of how to do the opposite of your competition:

Help people, genuinely – (I cannot emphasize this enough)

Always respond to the community, take time in taking care of the community, by giving back.

There is at least 1% of brands who have responded to comments.

Though a lot of people participate on social media, but most people don’t take the time to build a connection.

Content. Content. Content.

Find a way to separate yourself, an edge. Be creative, have more words than usual.

Don’t just blog because you feel like it is your obligation to blog. Blog because you want to and it is what feels right.

Video Content

Creating video content is easier, people can access them through any social media platforms.

Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and even blogpost.

Instead of giving speeches and wasting your breath by saying the same thing over and over again, why not create a video and let the video market for you.

This is how you stand out as a brand; this is how you stand out from your competition.

Now go build that brand.

No matter what you are selling, you will always have competitions.

May it be online or in a physical store. So how do you make your brand be different from the rest and stand out?

Here is an example:

In the USA, there are tons of cellphone companies or carriers that are available.

How does one brand stand out when everyone (Verizon, Boom Mobile, AT&T, T-Mobile) offers the same unit but in a very competitive price?

T-Mobile separated themselves by offering free Netflix and unlimited data.

You don’t have to do something big to be bold, just create and choose the right choice.

Being bold does not mean you have to take a big leap and break bank; it can be as simple as providing amazing customer service and be known for great products.

Just have patience, being bold won’t make your brand stand out overnight.

GOOGLE RANKING STEP FOUR:

BUILD A GREAT APPEAL

Link building is a great way to boost and generate leads.

Link building is the process of adding hyperlinks from other websites to your own website.

A hyperlink or a link is a way for users to navigate between page to page on the internet.

In the field of SEO, link building is an action that is aimed at increasing the number and quality of inbound link to a page or visitors to a page or a website.

Backlinking refers to a tactics that is used to gain beneficial backlinks to boost traffic to a website or specific page.

Google, and other search engines, use backlinks to create a map or a web, of the internet.

So how do you build links when everyone is getting spam emails asking for links, such as this one:

You have to build a mouse trap that is so amazing that everyone wants to link it to you without you even asking from them.

You start by consulting firms about free analytics software, like ProfitWell or MOZ.

A good place to look to find out which questions people are asking Google is answerthepublic.com

This will give you a great idea as to what to kind of content to make to deliver answers that your audience in your niche and thus, will inevitably attracts new customers/fans/followers in the process.

To track your rankings on Google, we suggest you use this platform – click here

This is a great service and very helpful in figure out where you are in the rankings at all times.

You don’t even have to sign in to find out.

A great example in the consumer space is animated infographics. Using infographics can boost lead generation by 10x.

Here is a sample.

If you want to use old school backlinking tactics, you can. They are just not as helpful this 2021 than last year.

So, get creative and use that creativity of yours to garner leads.

CONCLUSION

Instead of using traditional SEO, why don’t you shift your strategy?

SEO is getting harder and harder, Google, keeps changing their algorithm. Though traditional SEO will get you results, it usually needs several weeks to kick in.

Using a content strategy detailed above as well as a social media strategy will work well in conjunction with SEO (and with that, you can also cross reference your social media posts with your website pages) and will deliver faster results.

In order to get more Pro SEO Tips, get your hands on our FREE SEO Course. This will really help you as well.

Or, if you are ready for our team to handle all this marketing stuff that gives you a headaches on the daily, click here and we will take great care of you.

February 15, 2021February 24, 2021

How To Use Voice Tweets

Estimated reading time: 12 minutes

Home » SEO 2021

How to Use Voice Tweets

Building interaction via Twitter can feel like an uphill battle, with about 350,000 new tweets emerging on the web every minute. Here’s how to use voice tweets to your advantage.

Twitter carried out voice tweets to improve interaction on the website, empowering people to post snippets of audio on their profile.

Learn more about the options for voice tweets and how digital marketers should use Twitter to their full advantage.

Voice Tweet, what is it?

Voice Tweets encourage you to record an audio clip of your voice and send it to you in a tweet. Here’s an explanation of how it operates.

• You can record up to 140 seconds.

• If you need extra days, that’s fine. Keep talking and immediately start recording a new voice tweet. Click or touch the dione button to finish recording.

• As you would submit daily tweets, send your voice tweet(s) from the composer’s screen.

• As an audio placeholder, Twitter uses the new profile pic. Clicking on this link helps users to listen to the audio connection.

If you type a comment, upload your post, or press your profile, people will listen to what you have to say and communicate in their favorite way. Think of voice tweets as a way to talk up to make sure that you’re heard amid a sea of 280-character tweets.

You have to keep in mind one thing, though, before you start tweeting your voice. And if you alter your profile image later, the image attached to a voice tweet will not change.

Before you start tweeting your voice, make sure you’re happy with your image. This keeps posts consistent and makes it easier for users to reach you again in the future.

Can Voice Tweets be used by everyone?

It’s only available via the Twitter OS app, so don’t worry if you’re running Android or Twitter on your desktop. Your way, there’s a voice tweet coming.

You can’t quote or respond to voice-using tweets, either. It is only available for the original tweets.

If you have a lot to say, you’re going to need more than one line. Threads are limited to 25 tweets for each speech.

Do you need more than 25 tweets? It’s easier to create and link a short YouTube video to a post.

Voice tweet transcripts are not yet available, either, although Twitter plans to use this functionality to ensure that more users experience voice tweets throughout the future.

Can you use voice tweets for DMs? Not right now, but we may have to expect a roll-out in the future if voice tweets are useful.

How to Use Voice Tweets

Do you want to start using voice tweets, but don’t you know how to start? Here are 15 ways you can use Twitter’s voice feature and tips to create compelling voice tweets.

1. Enhance the brand’s personality

How can you describe your company in three words? Since these three words are the secret to the image of your company, this is important.

The attitude of your brand is essential. It influences how people see your business, and when someone defines your organization, it affects the words that come to mind.

Will voice tweets help you build the right online personality? Yes, because it boils down to credibility. Eighty-six percent of consumers vote for businesses with an authentic, upfront, and genuine identity, which immediately makes the company sound more natural and sincere with voice tweets.

Here’s how to use Twitter’s new voice feature to boost the personality of your company.

To capture voice tweets, select one or two team members. Ensure that their tone suits your values. If you’re a B2B business, for example, pick an eloquent speaker.
Check the commitment of your voice tweet. Are individuals posting or referring to your tweets? Consider reassessing what you’re tweeting if not.

How do you like your brand to be represented by people? To demonstrate this, use voice tweets.

2. Advertise Your Company

You’re losing out on a significant media boost if you don’t use Twitter.

About 330 million daily users and counting are on Twitter. That’s a large number of people signing in each day, and if you target the ads effectively, there’s no limit on who you can attract.
About 50 percent of users complete a transaction after they follow a company on Twitter.
As there is nothing you pay to tweet, it is free publicity.

Here are a few recommendations for integrating voice tweets into your solution.

It would be best if you made your case quickly, so keep messages short and simple.
Have sound effects or logos to enhance the message of your brand. No reason to restrain yourself!
Terminate with a call-to-action (CTA) to lead visitors to your website, for example.

Want to upgrade your profile on Twitter?

Consider a tweet “pinning” to the top of the list. Users will discover your brand instantly with one click and create a link to your company.

3. Promote the Product

Approximately 54% of millennials turn on social media product review pages, so voice tweets provide the best way to speak about main products.

How are you maximizing the potential of your tweets? It’s not the actual voice that matters. It all comes down to the brand’s voice, which is why developing an easy, unique, and clear personality is so crucial.

By cultivating a distinctive accent, avoid ringing like any other marketing tweet on the site, and then watch the product demand growth as a result.

What is the ultimate edge of it?

Their Banner is pretty cool too.

By connecting with your audience and relating to them, you can also use voice tweets to promote your products and services!

4. Release new goods or features

To launch their latest products and services, advertisers still rely on Twitter. Strong marketers realize how important it is to stand out from the noise and discover new ways of gaining interest.

Again, voice tweets are sure to help you out here because they’re an opportunity to show what’s impressive about you and your product.

Consider using voice tweets alongside other platforms, such as YouTube videos, to improve the overall user experience. After viewing a video, consumers are about 80 percent more likely to purchase a product, so it’s still worth using video resources in the marketing plan.

Besides, it is best to tweet before 8 a.m., according to Hubspot. And ten o’clock, then between 6 p.m. Oh, and 9 p.m. These are peak hours, which means that there is a greater probability that you can create any user interest than at, say, midnight if you voice tweets.

5. Reveal Your Product by making a Giveaway

Who does not love free stuff?

Everyone likes a fantastic giveaway, so try using the voice tweet’s strength to inform about the new contest.

• Once you have selected a prize, here’s how you can talk about it on Twitter. Set a target for a giveaway. Are you targeting more followers, or are you focused on growing the number of subscribers?

• Turn the target into a CTA. For starters, people can have to retweet your giveaway tweet to participate, or if they follow you on another social media site, they can get extra entries. It all depends on your objective.

Here is a great example of a Great Giveaway that will get lots of views and ROI

6. Interacting with customers

Did you know that on social media, 64 percent of clients want businesses to connect with them?

Personalize the experience of the user and respond by voice tweets.

They are more likely to choose you over rivals if you make individual users feel like they belong to your business.

7. Become a Customer Service for Consumers

Dealing with questions on customer service? More than 70 percent of consumers expect businesses to react within an hour. To support, here’s how to use Twitter’s new voice feature.

• Give the customer care a personal touch by including someone’s name in the reply.

• If you’re just online at the moment, pin your voice tweet to the top of your profile and see how easily you can respond to notifications and where other consumers can turn in the meantime.

8. Clarify Corporate Practices

Since you have 140 seconds to play it, voice tweets should be quick, sharp, and unforgettable. In other words, they are a unique way to explain business practices easily.

Strengthen core policies, such as delivery procedures, customer care hours, via voice tweets.
Have links on your website to more extensive social media articles or accounts.

9. FAQs for Response

They even work for FAQs if voice tweets work for company strategy.

• Run a list of voice tweets in a single thread corresponding to 10-15 FAQs.

• Only pin to make it easy to meet people the line at the top of your Twitter profile.

End the conversation with another CTA, allowing people to answer questions you might have asked in the same forum.

10. Customer Satisfaction Boost

All the questions that you answer? Are you submitting the answers?

They always pile up.

However, they build trust in your brand and in time, it will improve customer loyalty.

But, over time, your voice will become associated with your Brand and will help grow your business.

11. Welcome Feedback from Consumers

Why not welcome consumers with a voice tweet to share feedback? You should retweet good feedback or quote them and post them with your fans.

For the target demographic, voice tweets humanize your products and service and should improve conversion rates in the long run.

To develop your goods or introduce new lines, can you use customer feedback? Sure you can, it is a great way, plus it will raise your engagement.

12. Tell Stories

There’s power in storytelling.

Here’s why you should use a voice tweet to build your brand, boost your popularity, and even extend your follower count.

Great stories make it easy to connect, like, and retweet, and increase fans’ and brands’ visibility.

Stories are a way for you, as an entity, to stick to what you believe in and highlight topics. This will leave users impressed and encourage them to check out the blog.

13. Connect With Influencers

The influencers are not called influencers by mistake and for no reason. They can genuinely influence their audience. Consumers typically respond well to them. With that in mind, why don’t you recruit a social media influencer to take over your Twitter handle for the day?

For starters, Your chosen Influencer could:

• Create content that relates to your followers and ask them questions

• The Influencer should be an expert at designing a buzz around giveaways to drive engagement

• He/She should be able to suggest ways for your Company to follow and be able to increase your followers.

• Forward some of your products to the Influencer and ask them to post pictures of themselves on their channel with your products. Just make sure that you chose an influencer that vibes with your Brand!

14. Audience Entertainment

Research shows that at least 60 per cent of social media users are interested in entertaining content. The majority of people love a good laughThis is precisely why bringing your tweets to life by using your voice, is so vital.

Choose a voice for your brand that is expressive and engaging.
Dwell on anecdotes that are brief and unexpected. Know that for each voice tweet, there’s no reason for you to use the 140-second maximum.

how to use voice tweets Top Rating SEO 10411 Stanberry Ave Las Vegas, NV 89135 info@topratingseo.com 888-658-6444 https://topratingseo.com

15. Humanizing The Brand

What’s the easiest way to establish a friendship with your followers? It’s about humanizing the brand.

To accomplish this: use your voice so that consumers will be able to realize that there are the real people behind the name and the Brand of your Company.

• Utilize Voice tweets. Doing this will provide another layer to the company’s personality and your followers will be able to relate to you better.

• Talking makes you show your passion, knowledge, and creativity online.

• Answering your prospects/clients with a voice tweets will undoubtedly make your followers feel special. After all, when is the last time you received a voice tweet from anyone, right? –> this gesture reminds me of how special one feels when you get a handwritten note.

This personal touch may be why individuals prefer your brand over an identical one.

Conclusion

It’s certainly still worth it to use Twitter for digital marketing on many level because voice tweets make it much easier to recognize your brand and find your audience.

Choose a strong, distinctive profile picture before you start tweeting (and make sure you are happy with your profile pic before sending voice tweets cause you won’t be able to change it afterwards) and set your voice for the brand.

Use voice tweets to inspire conversation and humanize your business via social media before you get this part right.

** Note that not everyone has this function at this time but Twitter plans on rolling it out fully in 2021.

Have you started using voice tweets already? If you have, please comment below and let us know what you think of it

January 3, 2021February 14, 2021

Why SEO is important in 2021

Estimated reading time: 8 minutes

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Why SEO is important in 2021

Search Engine Optimization has been very valuable over the years since the first search engine was invented. People have also misinterpreted SEO and, to some degree, oversimplified it. SEO was also stigmatized that all tech-savvy business owners did not truly grasp SEO meaning for their companies. In this article, we will review Why SEO is important in 2021 and why it is imperative for most businesses’ success going forward.

The benefits of Search Engine Optimization can be primarily enjoyed by persons who focus in depth on web marketing campaigns. The different benefits of SEO for increasing business change are increased conversions and traffic, credibility, visibility, email subscribers and even brand awareness. There are many SEO businesses in Connecticut that still have an improved perception of the behavior of customers.

User experience is one of the prime goals for search engines in advance SEO 2021. In particular, Google is making immense efforts to adapt its search algorithms to favor positive user interface pages.

What is a successful user experience described as (1)? A website for quick loading, an easy-to-use interface and navigation, and trustworthy, authoritative, and appropriate information.

There are definitely many obstacles ahead for every SEO organization to keep customers ranked strong in organic search in 2021. That is the reason why is SEO important in 2021.

What is SEO?

SEO or Search Engine Optimization refers to the method by which the organic ranking of a website is enhanced and rendered available on the internet.

It is necessary to remember that SEO is a procedure, not a trick that provides an instantaneous outcome.

That said, for SEO to function efficiently, for reasons that will be clarified, it must be continuously controlled and enhanced.

Although SEO is a major factor that decides a website’s popularity, it is not the only thing you can concentrate on. There are other major variables, such as the UI of your website (User Interface), that must also be synchronized with the SEO of your website.

In short, unless you’re continually running advertisements, there’s nothing you can do to boost your rating and make your website accessible without SEO.

The incentives are magnificent when a company rates on page 1 of Google. Google is one of the most powerful search engine on the planet. In fact, 98% of people refer to Google when it comes to the services they need or the products they want to buy.

Hence, if your business has a product or services that it sells, it is crucial to be on page 1 of Google.

The recent pandemic has propelled businesses into the Digital world. And if your business is not on Google, you are a clear disadvantage over your competitor that IS on Google.

That’s Why is SEO important in 2021!

By reaching relevant audiences, SEO links the connection building. SEO is one of the best inventions for entering into the initials of the SEO company. Organizations that adopt excellent SEO practices would benefit from increased traffic, visibility, reputation, and so on. The following are the reasons why is SEO important in 2021:

1. The traffic drives organic search

The more your website is visible, the more visits you receive. Several internet users do not bother to open a search result’s next tab; it is assumed that the first page would appear more appropriate. Your odds will be improved with the proper use of keywords in your headings and subject body as part of your SEO approach.

2. To improve user experience

The user interface is the overall reason why search engines use SEO as an important consideration for determining the ranking of websites. Since the

User Interface also plays an important role in website rating, without the other, both will not be effective. Combining a strong UI with SEO would boost your website’s user experience and eventually increase the rankings.

Your website’s consistency with whatever platform or system your traffic might come from is another essential thing to remember under User Interface and SEO.

Today, most of the web traffic are from mobile devices, and Google advises that the compatibility of mobile devices should be checked by websites.

3. It can help you to be ahead of your competition

It would be competitive, regardless of what area or sector the website can belong to.

There are already those websites which are on the top page, so the question is, how do you place your website above those websites organically?

Other than paying proper attention to the SEO on your page, there is no other way to do this.

Keywords should be used correctly as it helps to expand a platform organically. It is also useful to rate the website on the first list. In lead generation, they play a big part, taking traffic to a website.

4. To increase Brand Awareness

You’re rising your company and you want to be known in your industry as one of the best. Wouldn’t it be good if your brand name appears more and more often in search results as a Google, Bing or Yahoo?

It is vital to integrate brand identity into your optimization approach as part of every SEO kit. Both On-Page SEO considerations are headings, meta descriptions, and schema markup.

It is essential to use your brand name to create your authority in both search engines and consumers.

To get more info on why SEO is so important in 2021, check out our article: 50 mind Blowing SEO Statistics

Why choose Top Rating SEO

Most website owner’s goal is to appear on the first search engine list. But with multiple websites trying gather the same leads for the same keywords… you need to be confident of your SEO practice.

It is a fiercely competitive race of diligence and adherence that you can only win. Every website on the top page uses a strong SEO techniques.

You need to understand why is SEO important in 2021 in order to beat them.

You need a decent and honest SEO agency like Top Rating SEO that uses white hat methods. There is no need to mess around with black hat SEO. Be on the lookout for outdated SEO practices that are still rampant today among SEO Agencies.

Want to know who is the Best SEO Agency?

Top Rating SEO LTD, led by Nancy Dent, AKA ‘Queen of SEO’ is a Multi-Million Dollar Internet Advertising and Media business specializing in search engine optimization.

It is an Award Winning SEO Agency and the best go to Agency for SEO 2021.

‘Because of our dedication to innovation and producing outcomes for our clients, our business has been respected by leading peers in our industry.’ – Nancy Dent

It takes patience and continuity to create an SEO-optimized marketing strategy. SEO is for stability over the long term. Several components ramp up the web traffic.

Here at Top Rating SEO, we will give your company an edge, and with our proven RCES system developed and perfected over a 5 year period, we are confident that you will achieve your goals and achieve success in your industry.

As we head to another year, we’ve discussed what we consider to be some of the most important reasons why is SEO important in 2021.

SEO has never been so critical, and it is crucial to rank your company website high in organic search for keywords and voice search to stay on top of your game. Stay informed of SEO trends 2021 here.

To book your FREE Consultation with one of our SEO Experts to discover how we can help you, please click here.

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