Nothing is more infuriating than having your website ranking on Google’s umpteenth page, despite your continuing efforts to move it up the ranks. When you check a website analyzer or website ranking checker, you are not even on the website top 1000 websites.
The position of your website in Google when a user searches that phrase or keyword is referred to as Google keyword ranking.
A ranking of 1 indicates that you are at the very top.
Because most search results contain ten entries per page, if you are number 11, you are on page 2 of Google.
However, with the correct tools and coaching, you, too, can improve the ranking of your website on Google.
What is the website ranking on Google?
Google compares every word or phrase you enter into the search box (your key term or search phrase) to its database of web pages to detect matches to return an “organic” search result.
Google displays these matches as search results, which are essentially lists of websites organized by relevancy.
As a result, the first organic result is the web page Google judges to be the most relevant to your query and the like.
If a website appears first in a list of results for a given keyword, it is said to rank first or be in position one.
Similarly, if it appears 27th in this sorted list of search results, it is regarded to have ranking position 27.
Ranking positions are reserved for “organic” search results, which frequently omit non-traditional organic results (such as maps) and paid advertising (Google Ads).
What are the different types of Google Search Results?
Google now offers a diverse set of search results, regardless of whether the consumer is using a mobile device or a desktop computer.
For example, search for ‘CBD Oil Shop in Colorado’ on a mobile device.
You will get three advertising, a map-based list of local businesses, some picture results, and organic search results.
Depending on the keyword you enter, and the device you use to search, the sort of search result you see will vary.
Regardless of whether you search on a desktop or mobile device, each page usually has 10 ‘organic’ results.
To show more results, go to page two on a desktop or tap ‘more results’ on a mobile device.
In massive searches, thousands of these pages listing millions of URLs may surface.
How do you find out what’s your website ranking on Google?
Signing up for Google’s Search Console is a free tool available for website ranking checker that website owners can access.
Below, you’ll get instructions on how to utilize this tool to check your Google website ranking.
It displays all of the search keywords that website visitors used in an organic search to find the website and how the websites ranked for these search terms over time.
There is also a wealth of information available on these visitors, such as their country of origin and device.
You can also pay for various reliable commercial ranking services that track rankings and deliver user-friendly reports and alerts.
Why is it important to know your website ranking?
Because of algorithmic updates, localization, and customization, knowing your average Google website ranking for terms over a range of time and regions.
It is more valuable than knowing where your site ranks for keywords at a particular moment and from a specific area.
You may use Google Search Console or other website analyzer to find out what keywords your site ranks for on Google.
It is also crucial to gain knowledge about the average position in the search results for each of those terms.
It’s free, quick, accurate, and comprehensive.
How to check your website ranking?
Do you want to know where my website ranks on Google?
How to use a website ranking tips checker?
The website statistics free and simple.
To learn how to use Google’s Search Console, follow these instructions.
Access Google Search Console by logging in.
Click on your website’s name (or, if you haven’t already, click ‘Add Site’).
Select ‘Performance’ from the left-hand sidebar.
One of our favorite tool to check ranking is: proranktracker.com – for about $37 a month for a starter package, it’s well worth the investment.
What is an ‘Organic’ Google Search Result?
Google’s best judgment of the best webpage that answers your search query determines an organic search result.
Other search results, such as adverts, appear based on how much a company is prepared to spend for you to see their ad.
These may or may not be pertinent to your search, as a result.
Other types of Google search results coexist with these organic and sponsored results.
These non-traditional organic results, such as maps, photographs, and products, are yet another attempt by Google to provide you with relevant results.
In some circumstances, this is accomplished by delivering results for slightly different search queries or by emphasizing other types of content (such as images or videos over page text).
It’s unclear how these results are obtained, and it’s not often possible to figure out how much they’ve been paid for or manipulated in other ways.
As a result, organic search results remain the gold standard.
And the most effective in the long run.
SEO for organic search
Are you tired of not reaching the top 1000 websites?
Do you want your website to be on top of the website ranking list?
SEO is the right tool for you!
Well-optimized sites gain visitors over time, which equals more leads and revenue.
If you do not use SEO on your website, chances are that people looking for your services will not find you.
And your online efforts will be futile.
SEO is search engine optimization, and it essentially means enhancing the possibility of a search engine ranking a web page.
Top Rating SEO is the most fantastic website analyzer, and it can help you boost your SEO ranking.
The firm specializes in attracting organic traffic to your website and converting it into a lead generation machine.
SEO, Social Media Ads, and Sales Funnels are used to accomplish this.
If you enhance your SEO Rating, you will rank higher in Google’s search results.
You’ll provide an exceptional experience to users who visit your site for information, products, or services.
Many have emerged in the world of search engine optimization. Unfortunately, with such various SEO techniques, it has become nearly unlikely to ascertain which ones to cling to and which you can reliably overlook. But, there are still some fundamental principles that remain constant. If you focus on these techniques alone, you will drive more organic traffic to your blog and increase your search rankings without jeopardizing a Google penalty. So allow me to show you 10 SEO tips you must implement to help your site rank better.
Ready? Here you go.
Tip #1: Ensure Page Speed
As others say, nothing should slow you down – that also speaks with your web page.
Page speed is an essential factor in SEO.
Yikes!
A slow-loading site was never a good experience.
And today, it is the touch of destruction in the present marketplace.
Many abandon a website that takes more than three seconds to load.
A slow page disappoints users and eventually dissuade customers from buying your product.
Yes, a slow site is equal to an untrustworthy site.
Page speed is also crucial to search engines.
Google lately added site speed as one of the vital factors in ranking, which means that if your pages are delayed, you are most likely competing in a losing battle for top organic listings.
This is despite the quality of your content or your professional website design.
Better to be clear of non-essential elements that stall down your site.
Tip #2: Link Properly
Link to other websites with relevant content.
Some people think linking out to appropriate and reliable content pages is wrong because it takes people off your page.
But actually, link building remains a vital part of a smart search engine optimization approach.
It was said that linking out sends trackable traffic, making your site a more valuable and scalable resource.
It would help if you prioritized linking out to content pages that give significant value.
It’s a good SEO practice.
You may also notify an influencer when you link out to them.
Remember, link building is about quality, not quantity.
You will build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.
Tip #3: Change Your Mindset
Recently, I have observed that more content creators are working back to the old method of SEO, where keywords meant to drive search results exceeded the real qualities of engaging, valuable content.
If that’s you, I guess it’s time to shift your mindset.
Your mindset now should be to write for humans first, search engines second.
Huh?
What does that mean?
Well, it’s pretty easy.
First, forget that other search engines and Google exist when you are writing.
Rather, generate content that will benefit someone – this is recognized as SEO copywriting.
Ironically, when you put users first, you will compose valuable content that search engines reward because search engines follow users.
It’s not the other way round.
Additionally, you will also be heightening the user experience and raising trust with your audience.
Tip #4: Encourage Others to Link
Inspire others to link to you.
Content marketing is regarding high-quality, engaging content that drives people to link to you and share your content on social media.
Believe it or not, inbound links are still the lifeblood of search engine rankings.
Therefore, creating helpful content and linking to authoritative blogs will make more people link to you naturally.
Tip #5: Correct Web Analytics
Once you identify your search engine optimization goals, you may need software to track what’s operating and what’s not.
Google Search Console, Google Analytics, and other private web analytics software solutions can assist you in tracking your success.
It would be best to have these web analytics in place, even before sending the first visitor to your site.
Tip #6: Write Unique Meta Descriptions
One of the essential 10 SEO tips you must implement is that most people overlook is the well-crafted meta description.
The meta description is the first section people notice when Google serves up your page to search for users. In general, the search engine does not fancy duplicate content.
Sure, there may be a necessity to cite a paragraph or sentence from another site while linking to the source.
Still, if publishing duplicate content becomes your way of living, you will see it almost unattainable to develop long term.
Tip #7: Use a Simple URL
Recognize that search engines follow search users.
Hence, if users can’t read or understand your URL, then search engines may be confused as well.
Therefore, it is better if only two to four words are included in any URL.
This makes the URL memorable to the user, search engine-friendly, and easy to type.
Also, there should be no numbers or characters other than the words and dashes.
Example of URL to stay away from: https://siteabc.com/4786095/
You link should tell people what your article is all about.
Those numbers don’t tell users anything about what to expect from the content.
Tip #8: Build Momentum
Social media is an integral part of SEO strategy, and social signals are essential.
Social media is at your disposal.
Use it, and use it well.
But, first, you’ve got to focus on increasing yours.
How?
Create useful content that’s share-worthy across your social media platforms, add share buttons to your post, make them visible, and encourage people to share.
Tip #9: Right Keywords in Images
Images are crucial in search engine optimization.
Google devoted a whole section of its search results to images.
This should inform you how interested the search engine giant is in pictures.
When users are scanning for a particular image, what do they search with?
Keywords.
So, it would help if you utilized the right keywords in your image names and accompanying text.
Remember that in image search engine optimization, relevance is more significant than creativity or cleverness.
Tip #10: Publish Unique Content
If ever you choose to market your business online, then producing unique and valuable blog posts isn’t an alternative — it’s a necessity.
Unfortunately, creating unique and engaging content is a difficulty for most marketers.
Unique content is one factor that affects this freshness score and, consequently, the search engine rankings for that specific page.
Hence, the easiest way to optimize your freshness score is by creating content consistently.
I hope you’ve found these 10 SEO tips you must implement helpful.
I guarantee that following the tips above can grant you higher rankings and more traffic.
Best of luck!
For more information on SEO and how it can maximize your business growth, click on the links below:
As one of the recent developments in SEO, schema markup is a kind of optimization that is one of the most influential but least-utilized modes of SEO available. Few understand that once you know the notion and system of schema markup, you can advance your website in the SERPs or search engine result pages. If you are interested, allow me to show you precisely how to use schema markup for your website.
Ready? Here we go.
What is Schema Markup?
First of all, schema markup is code or semantic vocabulary that you place on your website to assist the search engines in return with more informative results for users.
If ever you have tried rich snippets, you will realize definitely know what schema markup is.
Schema markup has many functions and connections.
The first is that schema tells search engines what data means.
For example, the content on your website gets indexed and reflected in search results.
But with schema markup, the content gets indexed and returned uniquely.
How?
The markup informs the search engine what that content means.
Second, schema markup uses a unique semantic vocabulary in microdata format.
Nope, you do not need to acquire any new coding skills.
Web pages with markup still utilize HTML.
The only distinction is attaching jiffies of the schema vocabulary to the HTML Microdata.
TechnicalSEO (a website for schema markup) is a website that we like a lot.
They do a great job with helping folks come up with their schema using their schema generator.
What you have is an agreed-upon set of code markers that informs the major search engines what to ingest with the data on your website.
Lastly, know that schema markup was invented for users.
When a website has schema markup in position, users can scan in the SERPs what a website is all about, what they do, where they are, how much stuff costs, and plenty of other stuff.
Actually, few people even have taken to describing schema markup somewhat your virtual business card.
This is very important for your website because it basically gives a roadmap to Google of what your website is all about.
If you are a small business, if you have a blog, an e-comm shop, etc you definitely will want to use this to your advantage.
Remember that this is a user-focused improvement.
Search engines are there for users to obtain the data they need, and schema markup does that precisely.
Why is Schema Important?
Online sites that employ schema markup will rank favorably in the SERPs compared to those without it.
For example, one study discovered that websites with markup place an average of four higher positions in the SERPs than those without markup.
Even though it is not clear that this higher result is anticipated to the markup alone, there is obviously some kind of association.
Currently, around a third of Google’s search results consolidate rich snippets, which include schema markup. But, according to recent studies, less than a third of websites use schema markup.
Meaning, there are still millions of websites missing out on a huge source of SEO potential.
Therefore, if you utilize this technique, you will have undoubtedly have the edge over the majority.
How to Use Schema Markup for SEO
Now, let’s discuss how to use schema markup.
Your aim is to rank better, look better, and do better in the SERPs and front of users.
It will help you.
Follow these steps:
1. Go to the Data Markup Helper of Google or the website we recommended above.
2. Choose the type of data
3. Paste the URL you seek to markup
Paste your HTML instead if you only have that. Click “Start Tagging” afterward. The webpage will load in the markup tool and present you with the workspace for the next phase of markup—tagging items. The web page is in the left pane, and the data items in the right pane.
4. Select elements
5. Add markup items
Utilize the list of data items as a guide, then highlight the other items to add them to the markup list. You probably would not be able to tag every item on the list. Just add what you can.
6. Create the HTML
Once you are done, click “Create HTML.” On the following page, you will see the HTML of your page with the relevant microdata inserted in your selected spots.
7. Add Schema Markup
Attach the schema markup to your site. First, go into your CMS or source code if you are not using a CMS, then add the highlighted snippets in the appropriate spots. Next, find the schema markup code by finding the yellow markers on the scrollbar. Another option is to download the automatically-generated HTML file and copy-paste it into the CMS or source code. Once you click “Finish,” you will be shown a series of “Next Steps.”
8. Test your Schema
To view what your page will appear like with the added markup, use the “Structured Data Testing Tool”. Rather than analyzing a published web page, you may analyze the code generated, which could be downloaded. Once the code is pasted, you may click “preview.” The testing tool shows what the article will appear in Google search results. You can even inspect every markup element that you added. If needed, you can edit the HTML directly in the testing tool to update it and preview results again.
Tips for Using Schema Markup for SEO
The following few tips will show you how to gain even more valuable results from schema.
Tip #1: Find The Most Commonly Used Schemas
Schema.org presents a list of the most common types of schema markup. You can look at the “Organization of Schemas” page to view this list and check out the types that are well-suited to your business.
Tip #2: Use All The Schemas You Need
To get the complete list of the myriad of markup types, visit the Type Hierarchy. This master list provides most of the available markup types.
Tip #3: The More Markups, The Better
When you start understanding the vast array of item types, you begin to see just how much there is on your web page that you can mark up. However, keep in mind that you should mark up only the content visible to people who visit the web page and not content in hidden page elements.
Final Thoughts
Schema markup is one of the SEO methods that will seemingly be with us for a long time.
However, as easy as schema markup is to implement, it’s unexpected how few businesses and websites have taken account of it.
So, start learning and implementing the relevant microdata to enhance your search results.
Doing so will definitely put your website ahead in the search engine result pages.
For more information on SEO and how it can catapult your business growth, click on the links below:
Let me ask you one question. How many results display on Google’s first page and have a fair opportunity of getting clicked? Twenty? Thirty? Nope. Ten results. Just ten. That’s it. Ranking in Google’s search results is easier stated than done. There are thousands of various websites attempting to take your rankings, and, in some instances, several of those rivals succeed. The individuals who fail are the individuals who think that SEO is not that significant. Good thing, you think otherwise – hence why you are here. If you believe that you have done everything precisely and still not ranking where you should be, I may suggest reading below the tips on how to increase those rankings in no time and discover once and for all why you are not ranking!
Tip #1: Do Not Duplicate Content on Your Site
Duplicate content used to be the hype.
However, though it is not as significant as it did before, it does still weigh something.
For instance, you create content, publish said content, and then discover that your SEO juice has been divided among the original and unintended duplicate pages.
That would make both pages rank mediocrely rather than having that outstanding one-page rank.
Meanwhile, Google attempts to determine the correct page, but it instead picked the wrong page.
All because you did not verify that clearly for Google’s robot.
Preferably, you may want to merge the SEO juice of those two pages and not leave them separately.
To check whether you have duplicate content on your website, visit this website: https://www.seoreviewtools.com/duplicate-content-checker/
Tip #2: Use Google My Business
Google wants the most effortless and swiftest way to obtain and produce relevant results.
Choosing Google My Business achieves that.
If you have not joined Google My Business yet, you are missing out on some grave potential.
Don’t worry; it is easy, accessible, and free, which would certainly help your SEO.
It is a simple method to rank in Google with very minimal effort and time.
Registering an account informs Google that your website is up-to-date, you care about ranking, and you desire to collaborate with their systems.
Google loves that and will prioritize your business.
Tip #3: Leverage Social Signals
You do all that you can, but your rankings are still suffering.
Well, social signals may be the answer.
This way, you will produce more traffic and boost your rankings.
Google utilizes social signals to manage which websites are active or not, informing them which websites should rank higher.
Yes, social media accounts are one of the factors on how you rank in Google.
If you aspire to enhance your SEO efforts, I suggest you stay engaged on social media and update your business information.
How do you do it?
Easy as 1-2-3.
Did you write a blog article? Post it on Facebook.
Did something unusual occur at work today? Tweet about it.
Took a funny photo of an office-hours prank? Share it on Instagram.
You may do everything right, but it would be better if you have social signals.
The more posts you have on your social accounts, the higher your website will rank.
Tip #4: Create Consistent Content
The most successful entrepreneurs have a documented content marketing approach.
The more content you produce, the better – as long as the quality of that content is not lacking.
It will help if you build a strict content marketing calendar and an approach for growth.
Sure, writing, recording, and editing indeed take a lot of time, and it is even more difficult when you do not see instant outcomes.
However, businesses that blog see more visitors hence get more backlinks and have more pages indexed than companies that don’t.
This is because each bit of content they produce and each new page they issue provides them extra chances to rank in Google.
If you are creating content constantly, then it’s only a matter of time until you begin to rise.
Tip #5: Make Your Website Mobile-Friendly
People browse the web on various devices every single day.
Hence, it would be best if you catered to all of those diverse screen sizes.
This is so crucial that Google even shifted to mobile-first indexing, which means looking at your mobile site first, then your desktop version.
So, whatever Google cares about, we need to care about too. Start making your website mobile-friendly.
Tip #6: Ensure Google Has Indexed Your Website
You want to know about your website’s rankings, so you open up Google and keypunch in your target keywords.
However, you did not see your website on the first page.
So, you click over several pages and still do not see your website.
To be assured everything is working perfectly, you frantically type your actual business name into the search engine and maybe your URL too.
But, still nothing.
You stare at the screen, thinking of reasons why this is happening.
Well, allow me to tell you the reason why: Google has not yet had a chance to index your new page.
Yup.
If you just made your page, then give it a bit of time before hunting for yourself in the results.
Also, you may have unintentionally blocked Google from crawling your website.
You may have to undo that and make certain that Google is crawling your website whenever it desires.
Remember, if Google cannot crawl your website and dissect it, you have no possibility of ranking.
Tip #7: Decrease Loading Time
You want info, and you want it now. Your audience and target market are not any different.
For that cause, Google places considerable ranking weight on how fast your website loads.
They had an entire update that explicitly targeted page speed.
Nothing is worse than browsing the Internet and waiting what feels like a hundred years before that website finishes loading.
Remember: The faster your website loads, the higher your rankings will be.
Conclusion
Out of a million results, only ten positions matter in Google.
So, how do you claim your spot?
Begin with doing the right things.
Fix your website’s problems by heeding to the tips above, and I assure you that you will be ranking in no time.
Best of luck!
For more information about SEO, click on the links below:
Let me tell you a secret: 93%of individuals utilizing Google will never scroll beyond the first page ofGoogle. Yup. So having your website into the 2nd, 3rd or 4thpages of a Google search is something you cannot allow. You just won’t make the clicks and traffic you require to make SEO deserving your time and money. So, how do you do this? Below are tips and tricks as to how to perform SEO.And get results on Google with an Award Winning SEO Training Course.
Trick #1: Make sure Google Knows You
First things first: Are you even visible on Google?
If you are not, encourage Google to find your content.
The first move to getting your site on Google is to be certain that Google can locate it.
The most reliable way to help Google find your site is to present a sitemap.
A sitemap is a file on a website that informs search engines regarding new or changed folios on your site.
Google also sees pages through sections from other pages.
Trick #2: Design unique, specific page titles
You should generate a novel title for every page on your website.
A title tag informs both users and search engines whatever the topic of a distinct page is.
The title tag should be put in the head element of the HTML document.
Trick #3: Formulate good titles and bits in search outcomes
Once a document displays on a search results engine, the contents of the title tag usually are seen in the first line of the results.
The title for your homepage can register the name of your website/business and could involve other important information which may be beneficial for the customer.
Trick #4: Fully utilize the meta tag description space
A strong meta tag description of a page supplies Google and other search engines with the info it needs to know where to put it in the search results.
Sure, a title of a page maybe a few words or a phrase, but a page’s description meta tag can consist of a sentence or even a short paragraph.
Like the title tag, the description meta tag is put in the head element of the HTML document.
Trick #5: Build your structured data markup – rich snippets – and schema
According to Google, structured data is a cipher that you can affix to your pages to express your content to search engines, so they can better recognize what is on your pages.
Search engines can apply this recognition to publicize your content in beneficial ways in search results.
That, in change, can assist you to draw in just the reasonable sort of clients for your business.
Trick #6: Watch your bearing in Google Search results
Fixing structured data on your site pages also delivers your page suitable for various special highlights in Search results, involving review stars, deluxe fancy results, and more.
Trick #7: Adjust your site hierarchy (related links and breadcrumbs)
Know how search engines employ URLs.
Search engines require a novel URL per section of content to be capable of index and crawl that content and referring users to it.
Different content as well as modified content need to employ separate URLs to be displayed in search properly.
Trick #8: Choose an SEO
Recognize that it will need time for you to see outcomes: usually from months to a year from the point you start performing changes until you begin to notice the gains.
Choosing to hire an SEO is a huge decision that can possibly enhance your site and conserve time, but you can also gamble a blow to your site and standing.
Ensure to investigate the likely benefits as well as the destruction that an unpredictable SEO can make to your site.
If you are contemplating hiring an SEO, the earlier the better.
A grand time to hire is when you are thinking about a site redesign or plotting to launch a brand-new site.
In that manner, you and your SEO can guarantee that your site is intended to be search engine-friendly from the ground up.
Nonetheless, a good SEO training course can also further develop a current site.
Request for a technical and search review team for your website to determine what they deem needs to be made, why, and what the anticipated consequence could be.
Yes, you will presumably have to spend on this.
But, your considered SEO should be capable to supply you with practical estimates of development, and an assessment of the work entailed.
If they assure you that their advances will give you the first spot in search results, look for someone else – no one can ensure a number one ranking on Google.
Beware of SEOs and an SEO training course that declare to pledge rankings because there is no superiority or preference to submit for Google.
The single way to submit a site to Google immediately is by submitting a sitemap or an Add URL page which you can make with yourself at no cost.
Some additional things to consider:
While SEOs and any SEO training course can present customers with invaluable services, some unscrupulous SEOs have provided the industry a red flag by using overly vigorous marketing forces and endeavoring to manipulate search engine outcomes in unethical means.
Methods that defile guidelines may occur in a negative orientation of your site’s bearing in Google or even the elimination of your site from the index.
Be cautious if an SEO or SEO training course is tight-lipped or would not explicitly disclose what they aim to do.
You should never need to link to an SEO.
Elude SEOs or an SEO training course that speak about the capability of popularity link schemes or submitting your website to hundreds of search engines.
These are usually ineffective practices that do not influence your search engine rankings.
It may even result in a way you would probably regard to be positive.
Choose wisely. If it were to me, I suggest you choose TopRating SEO (click here: www.topratingseo.com).
Thinking if the Google SEO course free can help?
Getting a free online SEO Training ebook or an SEO Course Syllabus?
Even a complete SEO course or going to SEO Academy?
I say, choose Top Rating SEO – Free or paid course.
Try it, they got the SEO training course you need with a full money back guarantee.
For more SEO Tips and Tricks, click on the links below:
Have you known? Almost half of all searches on Google are local. More than half of individuals search for a local business on their cellphones at least once a week, and from that quest, most will visit a shop within five miles. Note that these so-called searchers are questionably able to locate you if your local SEO is ineffective.
That means if you own a local company and do not possess a local SEO in order, you are blowing an opening each point someone local searches for your business’s services or products on the web.
Hence, the significance of Local SEO.
What is Local SEO?
According to experts, local SEO is the method of enhancing the online discernibility of local businesses, which is related to organic SEO but including an appended geographical segment.
Mainly, you are striving to place high in the SERPs or Search Engine Result Pages for those local searches.
So it’s necessary to develop your local SEO if you are operating to improve your organic local traffic.
These are the signals that help local businesses rank in Google’s three-pack.
The Google three-pack is the compilation of the top three outcomes for your local search.
This managed to be a 7-pack, but it was trimmed to fit mobile searches where you need your business to sit.
The Ultimate Guide to Local SEO
Remember that if your website is not optimized correctly, it will be difficult for you to mount the SERPs.
For local SEO (in extension to maximizing standard SEO methods), you may require to do the following:
Create a great contact page
At present, most people want more comprehensive and specific details about your business.
Ensure that you explicitly show your “NAP” – which stands for Name, Address, and Phone – on your contact page.
I would also suggest that you disclose your email.
If you have fewer locations or sites, insert the complete name, address, and phone number individually in the footer element sitewide on your web page.
Insert a map or locations in your website footer
The entire purpose of local SEO is to secure it more effortless for customers to locate you.
So it would be absurd not to attach a map, especially when most of the individuals view up the place of a store or business on Google Maps.
Focus on mobile devices
A portion of mobile searches is location-related; that is why your site must be optimized for mobile devices.
Moreover, a more considerable percentage of clients from local searches result in a phone call – so do be sure that your phone number is clickable.
If someone discovers your website on their mobile device and desires to call you, they may get irritated if they find out that they have to shift among apps to copy in the mobile number manually.
Produce locally targeted content
If you are not targeting your local clientele, I suggest you start doing this immediately on blog on your website – blogging is essential to SEO.
In your blogging, make sure to mention your city or area of the city your want this article to show up on the search engines.
It’s even helpful to mention the zip code.
Google is smart enough to relate the zip codes with the city or area to show you off in.
Attempt hosting your blog on your own business’s domain for excellent SEO benefits – we highly suggest you host your website on Siteground because of it’s excellent hosting service and remarkable customer service.
Instead, compose posts that can assist and serve your reader in some form.
People do not care about your products and services; they care about themselves and the problems they have.
Hence, ensure that your products and services are solving a problem that is relevant to your audience.
It is how consumers think and views things.
Aim to grow and become a trusted go-to source in your niche.
Rather, it should be directed at assisting the reader in some way.
This way, as you procure links to your blog, you will also earn links to your business’s front site.
The orders of your website will rise as your blog’s search engine rankings improve as well.
When composing the posts, make sure to incorporate local city and neighborhood names wherever you can.
Be sure also to have nearby towns and cities, communities, and unofficial words that locals may accept because not everyone will utilize your city name when searching.
Involve local happenings and news, which will heighten your SEO and render valuable data to the public.
Profit on the notoriety of an upcoming community event, fair, and election, sponsor local teams, events, or groups, and compose about them.
Attempt to include local events from the viewpoint of a local business owner.
You may also survey local experts within or outside your company.
An excellent way to begin is to seek conversations in different local business blogs—associate by dropping friendly comments or mentioning or even linking their posts on your business’ blog.
Constructing relationships with other companies is a magnificent idea to secure your website and draw links back to your blog.
Utilize Schema
By adding the relevant Schema markup for local businesses to your website, you inform Google that you are a local business and not some big brand.
In turn, this can assist in expanding your local rankings.
The more clues you give Google about your business and the easier it is for Google to understand what your business is all about and where it is located, the easier it will be for your website to rank in search engines.
Schema.org was invented to create a common language between major search engines Google, Bing, and Yahoo.
It makes it easier for search engines to understand what your website is about.
Once you’ve optimized your website for local SEO, you should be in a better position to improve your rankings and increase local organic traffic.
Design your website and blog as a sales funnel
Have a look at Clickfunnels.
Everything Clickfunnels speaks directly to their audience with the sole goal on this audience to take one action per page.
You need to have the same goal in mind.
Having too many links on a page and too many options will confuse your readers and create havoc for your conversion rates.
Be clear.
Give massive value.
Have your end goal in mind when writing your article/blog content.
Give your audience several chance to ‘take the action you want them to’ in your article.
If you do all of the above, your conversion rates should increase and so will your sales.
Your website is not the single spot you require to be online.
You need to ensure your business is placed precisely on the leading review platforms, like Google My Business, Yelp, TripAdvisor, and even Facebook.
Also, do not ignore any popular local-review websites.
By filling out your profile entirely and collecting reviews, you will develop your ranking.
Google Maps will also confer searchers a thorough profile of your enterprise.
You will even frequently observe the sporadic local review site amidst the heavy hitters.
Claim Different Social Profiles to Enhance Local SEO
And make sure to update your social profiles several times per week.
You may also fancy placing profiles on the social media channels appropriate to your target demographic.
Be sure to grasp the trend in social media practices.
When creating your profiles, it is essential to link them together as much as you can.
Remember, consistency is vital.
By fixing up these profiles, you will grow more noticeable to possible clients.
You will also present search engines with further data about your market, which will make your ranking expand.
Build citations
Citations introduce your business name, phone number, address, or website anyplace on the web, even if no link exists on your website.
These are essential to your local SEO endeavors because its signals build up a piece of local pack-ranking constituents.
Make sure you solely create citations for actual physical locations as well.
You may create a unique assortment of citations for each physical area you have.
But make certain the name, address, phone number, and website URL are accurate and alike on every source you build.
What search engines see
Search engine algorithms are smart enough to recognize most abbreviations.
It’s essential to verify whether your abbreviation will be selected up and delivered precisely by search engines.
Search engines tend to crawl the web for citations to verify or update the data in their indexes.
You can assist the search engines to do this by inserting your businesses.
Give some time and resources to secure your business is recorded in as many related, quality local business indexes as probable.
Local blogs are a fabulous spot to get your business noted to increase your local SEO.
Search engines well-index these blogs and are profoundly connected with a distinct city, region, or neighborhood.
Frequently, the prime local blogs will have in their title or domain the name of the town or area.
Sure, local blogs will be diverse for every place, but you can discover ones related to you and your business.
As you obtain links from these blogs, search engines will frequently view your business as trustworthy and appropriate in the local search engines.
Similar to local blogs, local directories are heavily linked with a geographic area, and search engines index them well.
Directories regulated by a human than robots are favored and managed to be more patronized by the local search engines because they are less receptive to spam.
Insert testimonials
Google views testimonials as a security sign, and it encourages your readers to trust that you are who they need.
That is why the Local SEO Guide has an entire page given to these sorts of reviews.
Obtain and prominently disclose testimonials and recommendations from local clients on your website for a combined local SEO lift.
Prioritize on customer reviews
You might be in trouble if you have anything other than a four or five-star evaluation on the influential review sites – lower ratings turn off possible clients, and a shortage of ratings may not impart confidence and assurance in your label.
This is proven because, according to studies, more than half of individuals read reviews and compare ratings, and more than one-in-three customers leave remarks on blogs or offer comments to online discussions.
So it is essential and prudent to get those positive customer reviews.
Know who your audience is
If you are lost and cannot grasp who and what you are writing for, it will be pretty challenging to produce relevant content that nails to the point.
So once you have secured your reader personas, you need to also know your target audience’s demographical locations and neighborhoods.
You need to speak to your audience as if you were speaking with friends using a conversational writing style.
It is best to be amicable, clear and to the point in your writing.
Being clear on who your audience is will make this process a lot simpler.
For instance, if your audience is divorced women over the 40 with kids, you will write your articles a lot differently that if your audience is single men in the 20s with no kids.
Understand?
Prior to the boom of the internet, it was more manageable for bad businesses to twist their branding and scam their customers.
Fortunately, the internet has put more control into the clients’ hands.
At present, everyone and anyone can immediately recognize whether you are as valid as you say you are or not.
What else?
Collecting reviews is a continuous process and one wherein you will be involved in your business’s growth.
Each company may at some point suffer negative reviews, by the way.
But whenever you do, be calm and just respond professionally.
The most excellent way to counter negative feelings is to present a fantastic product or service.
You will be able to limit the bad reviews and encourage good ones if you make your customers happy.
Before you begin requesting reviews on any platform, be certain that you understand the terms of service and its own guidelines.
You may have to direct your customer’s positivity to inspire new possible clients.
Do not be anything pushy, such as setting up a review station or kiosk just to ask for reviews – no one likes that at all.
Just make sure to have local clients give reviews utilizing their own devices while using their accounts.
A big no-no is to ask for too many reviews at once.
An abrupt inrush of positive reviews may seem skeptical and doubtful that may end your website to be filtered on some major platforms.
Again, getting those reviews should be done in a slow, constant, continuous manner for your market.
Conclusion
Striving to ascend the SERPs can be a struggle for enterprises, mainly if you are just a small and starting business with insufficient supplies.
That is why local SEO is critical to your business achievement.
As many individuals depend further on online reviews and search engines to obtain each demand, you need to promote those local rankings in order to be noticed online.
Therefore rise through the local SERPs by optimizing your online site, creating unique local content, procuring citations, and obtaining reviews.
Establish relationships with different appropriate local stores, engage in community functions, and participate in local groups and associations.
Online efforts are invariably a representation of offline actualities.
If your business is faulty and lack visibility, it will reflect in your reviews or lack thereof.
All the best!
For more information on SEO and how it can help your business, click on the links below
Do you think you are ready to market your brand? What do we know about the future, what do we know about Marketing Trends 2021? We have the same answer:
Nothing.
We know nothing.
You may have read blog post, watched some YouTube videos and attended seminars but what did you get out of it?
You may have studied marketing trends 2021 that people have advised you, or try to copy the trends that you saw over some video but here is the thing, everyone is talking about the same thing, the same way of marketing trends 2021, the same strategy that it makes it very…. Overrated.
Sure they gave you a lot of inspiration, ideas that you have yet to explore and courage to start your own business.
Planning is easy; it’s the doing that is hard. It’s the hustle that makes the dream work.
So what kind of marketing trends should you really focus on in 2021?
#1. Upgrade Your Communication Channel
Email marketing is something that we have all been using in this marketing world.
Companies that have been using email marketing as their main source of marketing has seen that their analytics have been going down for the past year.
Open rates stay the more or less the same, but the click rates have dropped 9.4 % as of this year.
Email marketing is not dead, just outdated.
That is why, you have to up your game in marketing.
Update your communication channel.
Chatbots, automated messages, and push notifications are skyrocketing now, these tools are now used by companies as leverage.
Also, leverage your reviews as social proof of your credibility, trust and reliability. Include these in your emails, sales funnel, signature (where appropriate, social media accounts, etc)
Here are a few examples:
Examples of Chatbot’s are ManyChat and MobileMonkey, and push notifications like Subscribers.
By using Chatbot’s and Push Notifications, this will be your leverage for lead generation and customer service, start now rather than later.
#2. Up Your Branding and Influencer Marketing
In our time, copying marketing strategies are as easy as pie and can be done in minutes.
So think about how you would stand out, think about what will set you apart from your competitors.
Create an unforgettable image for your brand, because your brand is your beacon.
Your branding must make a memorable impression on consumers, make them know what to expect from your company.
People love to expect, and when they expect, you as the agent, must meet their expectations.
Branding is what makes a brand famous.
Selling Michael Jordan shoes for example.
People love Michael Jordan, therefore, people buy his shoes.
Even though he has not played in the NBA for years now, his brand is still skyrocketing.
Kylie Jenner but a billion dollar company by using herself and her popularity as her strongest weapon.
Her fame, and her looks are her brand.
She herself is the brand.
The same goes for cars: Tesla has been making waves this past year, with their auto-pilot, their marketing strategy was done by the buyers itself, its spreading like wildfire.
Influencers are big these days; you must find one that is worth every penny.
In the context of influencer marketing, people’s influence matter more than the product itself, so you have to hire those people who you know will fit your brand and that your brand will fit their lifestyle.
Companies have been spending billions on influencers like: Kim Kardashian West, Gigi Hadid, Kendall Jenner, etc.
#3. Automate Your SEO
Automated SEO can make your increase your page views by 60% and keywords have increased by 21%.
It’s about automating the tedious tasks.
The real SEO work still needs to be done but the tediousness can somewhat be relieved.
As you know, creating a website is easy, but attracting visitors and traffic is a whole new level of difficulty.
As a starting entrepreneur, we all turn to SEO, because we can’t afford to pay ads like our competitors.
And as we may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted audience to any website.
There are financing companies that can help you; they can lend you cash for your ventures.
Companies now are starting to integrate AI to their system to give better recommendations; everyone is using AI to make SEO and other forms of marketing easier.
By using automated SEO we can easily handle the dreary and time-consuming tasks.
It is also easier to check for broken links or keyword density, and tags.
Automated SEO can also get accurate and up-to-date data on your keywords rankings.
#4. Do Not Rely On Google Analytics
To those new to this, Google Analytics is a web analytics service offered by Google that tracks your data and reports your website’s traffic.
There nothing wrong with it, in fact it is a great tool, especially that it’s free!
Butin this world we live in, everything is changing, upgrading and it is not slowing down.
New trends are being constantly introduced, such as voice search like Siri, Alexa and Google.
Transactions are no longer are as simple as someone coming to your site from an ad and buying.
There are so many ways that one can generate revenue for your online business, like partnerships, affiliate marketing, and even webinars.
This has pushed companies to start using analytics solutions that can keep up with the system, Amplitude is an example.
This year, people will see more companies adapting business intelligence solutions and new software systems from paid ones to free ones like Google Data Studio.
Go check out Data Studio, you have to start now because it will be easier for you to pass in all of your business and marketing data into one place.
You can pass in more granular data from your Facebook campaigns into Data Studio, which would be difficult to do if you are using Google Analytics.
#5. Optimize Voice Search
Almost everyone has been using voice search for years, Siri, Alexa, Bixby, and Google are now mainstream and has almost every device flagship voice command and voice search.
Voice search allows us users to use a voice command to search the Internet, a website, or an app.
In a broader definition, voice search includes open-domain keyword query on any information on the Internet.
Optimizing for voice search is a great way to get your brand to outshine your competitors.
There hasn’t been many solutions so far when it comes to capitalizing on your voice search traffic, so far, there is Jetson.ai. Jetson.ai, makes it possible for people to buy from your site using voice search.
It doesn’t matter if it is Alexa or Siri; they work with the most popular devices.
What’s great about Jetson.ai is that it can learn from each customer and personalize the interactions.
For example, if you keep ordering the same brand of diapers from a specific store using voice search, Jetson.ai keeps track of that so you can keep ordering the same product again and again with little to no traction.
It is even easier than logging into your computer, going to the website and purchasing or pulling out your phone to make a purchase.
#6. Optimize for Marginal Gains
Most businesses were built by using just one marketing channel.
Dropbox grew through referral marketing, by inviting more friends, you get more free space.
Facebook was built off your email address book, the team used to tap into your address book and invite all of your contacts to use Facebook on your behalf.
Quora and Yelp were built off of SEO, their rankings really helped drive their businesses to the top.
But now, new entrepreneurs can no longer build a business through just one marketing channel.
Good channels get saturated really fast like Facebook’s organic reach.
Even if they workout and cause extreme growth, it will only last for a while before your competitors jump on and make it harder.
Marketing and lead generation will soon be all about “marginal gains.”
Dave Brailsford, a british Cycling Coach, believed that if you improved every area related to cycling by just 1%, then those small gains would add up and become a remarkable improvement.
He is right, that is how you win a race. The same thought will be true with your marketing.
There will be a big change from people focusing on one channel, to trying to find the “Holy Grail of Marketing”.
While slightly working on improving each area of their marketing.
That is what you have to add up to win.
That is what you have to shift your mind to in order to win, not just this 2021, in the future.
#7. New Marketing: Depersonalization
The problem with marketing today is that most visitors do not become customers.
If you are lucky, you would probably get 5%.
Chances are you are more likely looking at 95% or more of site visitors leaving without becoming customers.
The reason is not that your marketing sucks or that most visitors are unqualified.
It’s that your message does not fit every single one of your visitors, they do not feel like becoming a customer because your website does not fit their wants.
Personalization allows you to convert more of your visitors, into customers.
Website personalization is a process of creating customized experiences for your visitors to your website.
Rather than providing a single, broad experience.
Website personalization allows companies to present visitors with unique experiences which is tailored to their needs and desires.
Here’s an example
For instance, Amazon.
When you go to Amazon, they know what you typically purchase, so they show you what they think you’ll want to buy to boost their conversions.
It actually works, I, myself fall into the trap of website personalization, I see post about household materials and not dog food, I instantly become a customer.
Businesses are also trying to personalize every single experience.
Companies like Amperity are trying to create a customer relationship engine so you can better serve your customers.
Marketing is now a game of personalization.
With ad and marketing costs rising, you have no choice but to figure out how to convert the 95% of your customers.
Customers are getting wise, knowing that companies now use the same website personalization technique, and that’s the problem.
This is why depersonalization is going to be big.
Stop using names in an email, brands need to dial back the fake personalization efforts.
Your readers see through this and most don’t like it.
You need to focus on transparency and writing like a real, live person.
Write stories they can relate to with emotions they can feel.
Conclusion
These are some of the marketing trends in 2021 that will come true, and you need to be prepared to handle them.
Here is the beautiful part, now that you have a chance to act on the information before your competition.
Make sure you get in ahead of the competition. We want to see you succeed; our goal is for you to beat your competition.
All of us believe you can, whether you are a big company or just starting off, with very little to no money.
What do you think of the trends that are listed above?
For more information about the newest Marketing Trends of 2021, please click on the links below:
Google controls almost
the whole market when it comes to search engines, and is the most visited
website in the world. So, if you want to create a successful digital strategy,
it’s the best place to start.
When you hit that first page on Google, success is guaranteed for your website and your brand. There are so many strategies you can implement to accomplish this, like Google ads, paid traffic, visits via social media, and others…but it’s all worth nothing if you are not doing your SEO the right way and constantly making mistakes.
Are you aiming to maximize your SEO performance in 2020? If that’s the case, then when doing SEO, you need to do it very carefully. Earlier techniques that used to work can now be a complete waste of time. This is where contacting the Queen of SEO‘s Digital Marketing Agency is to your advantage.
Google is changing its
algorithm constantly, and it’s not a surprise if you get lost sometimes in all
of that. Many marketers are telling you to do different things, and implement
other techniques, so it’s tough to distinguish what is true and what isn’t.
Are you curious and want to find out what the Worst SEO Mistake in 2020 (1) is, and how to avoid it? Then, read this article. At the end of it, you will find an informational video that can help you implement the right SEO and avoid unnecessary mistakes (2).
First, let’s start with some basics.
Before I begin to explain what the worst mistake you can make in 2020 is, I want you to look at your SEO mistakes from another perspective.
Yes, chasing the rank is
essential, and aiming for the first page on Google is a priority, but you
should have a much bigger goal in mind. Your website must have a purpose. You
need to educate, entertain, sell, provide answers, or solve a problem; it
doesn’t matter what is your field of work, as long as you have a purpose. Don’t
cheat Google, and don’t try to succeed by skipping steps and using shortcuts.
Worst SEO Mistake in 2020 – Writing a Lot of Content
Yes, you’ve read it
correctly. It may sound silly at first, but it’s true. Not everyone will tell
you this, but writing a lot of content and overdoing it is actually bad for
your website. Let me explain why.
A ton of people are
writing a massive amount of content every day, and most of that content is
going to waste. Why? First, there’s a lot of content on the Internet, and if you
constantly write a lot of it, in Google’s eyes, it will be considered as weak.
So, what you should do?
Instead of constantly
writing new content, and putting all your efforts in it, making videos,
optimizing it…you should consider writing for your website once a week. It’s
that simple!
But, that’s not all you
should do. Focus on promoting your content, not constantly writing a new one.
Do you know about an 80/20 rule? You write 20% of the time and promote your
content 80% of the time. That will guarantee you a success.
The 80/20 rule is a golden rule you must follow in 2020. It will not only reduce your amount of work tremendously, but it will also help your website to rank a lot better on Google.
Also, content is
worthless if it’s not high quality. Writing a lot of mediocre content will get
you nowhere. Copying someone else’s content is a bad idea as well because
Google will notice right away.
Create detailed and
high-quality articles if you want to be in the top 10. That means everything
you write should be accurately and thoroughly explained. Your articles should
be at least 2,000 words long. Google doesn’t like short and not detailed
content.
Extra tip: Live Facebook
class is an excellent idea if you want to rank higher. It will get you into the
algorithm if you are consistent with it.
Need Help With Your Marketing?
Many people are not
familiar with SEO techniques, and that’s alright, not everyone should know
that. But, no matter if you have a small or medium business, you need to have a
website. Today, everyone and everything is on Google. If you want to succeed,
you should be there too.
A lot of agencies
exploit someone’s lack of knowledge about implementing SEO, and in the end, you
end up paying for something that won’t work. So, when choosing someone to help
you, it’s crucial to select an agency that will get you evident results.
Stuck with low rankings
and don’t have a clue how to reach page 1 on Google? It’s okay. We know someone
who can help you rank higher on Google.
Okay, they aren’t the best for no reason. This agency commits to you very seriously and professionally. Like you, they have helped lot businesses to thrive, and all of them reached number 1 on Google. They’ve worked with numerous companies, and practices: medical, dental practices, real estate companies, car dealerships, and many others.
Check out Top Rating SEO Google and Yelp reviews here
If you want to generate
organic traffic to your website, Top Rating SEO is the right choice. Don’t let
inferior brands beat you just because they know how to do their SEO. If you
have a valuable service or a product, you should be seen to.
There is no risk of you losing any money because Top Rating SEO is the only marketing agency that offers results or refund. You can’t lose anything but can gain a lot.
You will be included in
the whole process, and nothing will be done without your approval or
knowledge. With strategies like these,
the success rate is inevitable. They
dominate their competitions in many cities through the USA and Canada. You will
get a guaranteed three to one ratio when it comes to money invested, and money
collected afterward.
Don’t let the Internet beat you, or scare you. It can be a
powerful tool if you know how to use it correctly and adapt to its changes.
SEO can be frightening sometimes, and all the adjustments and changes that are made by Google’s algorithm can be confusing for someone who doesn’t have time to follow them regularly. If you need professional help, Top Rating SEO will put things into the right perspective for you, will help you focus on the techniques that really matter in the digital world, and help you never make the Worst SEO Mistake in 2020.
Are you a business in Las Vega, Nevada looking to boost your website traffic and get more customers?
The best way to boost traffic to your website, and therefore gain new business, is to hire an SEO expert. SEO, or search engine optimization (2), is a multitude of methods used to increase search engine hits and get your business closer and closer to the top of the list when someone searches for a certain thing.
With this handy Las Vegas SEO guide (1), you will be well on your way to finding the perfect SEO expert to boost your business and get you the traction you need to find new customers.
For the first company in this Las Vegas SEO guide, check out Top Rating SEO LTD. They pride themselves on being one Vegas’s top SEO Experts and have helped many businesses successfully increase website traffic. They have worked across numerous industries in various Vegas businesses, and have successfully boosted numerous website pages for thousands of keywords to the top of Google’s search results. With affordable pricing and an amazing reputation around the Las Vegas area, you would be hard-pressed to find a company in the area with experience and results like Top Rating SEO LTD will give you.
2. 702 Pros
702 Pros is a web design and SEO company located in Las Vegas, with a good reputation and reviews from numerous customers. They use the latest methods of optimization, and work closely with their clients to maintain an understanding of the results and progress. They offer great tips and tricks on their website for companies, even ones with small marketing budgets that might not be able to hire an SEO expert. They do both on and off page optimization, for searches on your site and searches on outside engines like Google and Bing.
3. Raptor Digital Marketing
Hailing themselves as the number 1 SEO experts in the city, they are certainly near the top of our Las Vegas SEO guide. Raptor Digital Marketing was founded in 2004 and has been satisfying their customers with positive results ever since. They have proven methods of increasing the rankings of web pages, including their own, to the top of search engine results. They work with their clients to perfect your website and then proceed with helping to boost your rankings. The process does not happen overnight but can get good results with them.
4. Post Launch
Post Launch aims to help newer websites find their footing and become SEO ready. From there, they help you develop your ranking and ensure you keep your website up to standards. As a younger company themselves, they understand the desire to find fast solutions, but they also understand the trials and tribulations of creating a new website. Newer businesses like this Vegas-based SEO company.
As large as Vegas is, there are tons of SEO companies. This handy guide is just a sample of what you may find. Be sure to do your research, and find the SEO company that will help you best achieve success. However, rest assured that SEO Help in Las Vegas is readily available!
Wow, The Las Vegas Souvenir Show (1) was incredible!
I have attended the Las Vegas Souvenir Show for many years now but I must say that the 2016 show was perhaps the best show in terms of attendance and even more critical in terms of an incredible product selection. I found over 120 new products that I hope to infuse into my aging product line. Over 120! I had at best hoped for 40-50 new products but this year the exhibition space was configured in a much more ‘finder’ friendly configuration. I was much more easily able to navigate the over 1200 booths which represented multiple categories of products such as; resort, tourist, giftware, toys, souvenirs, fashion, jewelry and more. I cannot wait to infuse these great new products into my product offering as it will freshen my lines and make them much more productive. It will also arm my distributors with many more products in their toolbox. This will excite them and will incent them to focus on selling more of my product than my competitors’ product. Also, due tho the addition of so many products my company can now compete to own certain retail categories by bundling our best sellers with other new products to make a compelling presentation to retailers to allow us to be the ‘category captains’. I love the Las Vegas Souvenir show! I was also pleased to see that there were a record number of new artists and Manufactures of products at the show. It is great for the newcomers to get the exposure that the show brings and it is mutually beneficial as the buyers such as myself can build new relationships, infuse new product and many times at a steeply reduced price as the newcomers are often eager to place their products even at greater discounted prices that their competitors offer. There were also a few suppliers who were willing to produce customized products which would be reserved only for one buyer. I was able to get a few of these ‘exclusive’ arrangements on a few products that will be the ‘shiny’ offerings in my product portfolio. This will also help me to differentiate from my competition and provide me with leverage in negotiating with retailers. It is obvious to see that there is a very positive trend of manufacturing coming back to the United States as there were more ‘Made in America’ products this year then I can remember in several years. (2) Going back before China became such a Manufacturing power. It is advantageous to have several Made in America products in your line as many retailers, e-tailers are wanting to increase the percentage of ‘Made in America’ products in their product lines. As always, it was great to meet up with longtime friends, many of whom I first met at the Las Vegas Souvenir Show many years ago. The show is a great place to network with other like industry professionals who have a tendency to help one another as we all can relate and commiserate with the others pressures and challenges. To top off a great show, during the last hour of the final day, I ran into an owner of a Las Vegas search engine optimization– firm. He was passing out cards and happened to hand me one. I have really struggled to monetize my website, to fully maximize the revenue potential that my site has. I have spent significant money on a great website but simply have not been getting the traffic I need. After my conversation with the SEO firm owner, I am very excited and optimistic that his firm can maximize the sales of all the new products I have found at the show. Thank you Las Vegas Souvenir Show!