Search Engine Optimization was once a largely misunderstood concept; often considered esoteric for digital marketers. However, since the dawn of 2020, it has become more mainstream than ever, with all the challenges associated with the challenging times we are going through and with even the top-level management of businesses now understanding better the need to incorporate good SEO practices for their company’s online presence. let’s look at some SEO statistics that are surely going to surprise you.
It is now thought of as something that’s more than just about stuffing keywords into meaningless content. Marketing officials know now, that it is something that needs to be integrated seamlessly throughout the content strategy of the company and also in web design.
It is no longer enough to merely play according to the loopholes of search engine algorithms. It should be seen as more of a set of good business practices rather than a marketing tactic, because, let’s face it, search engines are more intelligent than they used to be, and the only way to getting around those brains is to follow the rules from a business perspective.
That’s a good thing though because SEO was ultimately intended to bring about valuable content online and healthy competition among businesses. With the help of the right SEO practices, you can very well outshine your counterparts and win over genuine loyal customers, all through organic traffic.
As “too good to be true” as that sounds, it is quite within your reach.
That said, SEO is also one of the most dynamic aspects of content marketing. Search engine algorithms are fast changing; in fact, they’re probably changing as you’re reading this.
For the same reason, it is important to always keep abreast of developments in the digital marketing industry.
Here are 50 mind-blowing Search Engine Optimization statistics that you can make use of for the competitive advantage.
Organic Traffic generation
1. The average share of traffic generated by the websites listed on the first page of Google search results is 91.5%.
2. The website on the no. 1 position of Google search results gets about 33% of the search traffic. The second place gets 18% and the figure gets much smaller from there.
3. Around 51% of all organic traffic is generated from organic searches. At the same time, 10% is generated from paid searches, 5% from social media, and 34% from other sources.
4. More than 40% of all the revenue generated by business comes as a part of organic traffic.
5. On average Google receives around 63, 000 searches per second per day
6. 88% of consumers who search about local businesses or stores would either call or visit the store within 24 hours.
7. Almost 46% of all searches on Google are done to find out local-based information
8. 46% of all Google searches conducted are also local, and around 60% of these searches are done on a smartphone.
9. “Near me” searches on Google have increased by around 2 times over the past year.
10. 30% of searches on mobile phones have been related to location.
Consumer search behavior and SEO statistics
11. 2 % of all web traffic mostly originates from smartphones.
12. The average mobile user spends about 4 hours a day on their smartphones.
13. 71% of consumers search online to confirm the location before visiting a new store.
14. 88% of local clients trust and rely on reviews when considering a purchase.
15. 85% of consumers use their smartphones during their buying moments.
16. 2 in 3 smartphone users have a higher inclination towards purchasing from companies with mobile apps or websites that offer customized location-based information.
17. More than 70% of consumers like to see directions and call buttons in their ads.
18. Mobile searches for “where to buy/find” have increased by 1.3 times over the past year
19. 7 out of 10 consumers are likely to make a purchase or visit a store based on the information they received online about the same.
20. 92% of consumers mostly pick websites from the first page of Google search results.
Search queries and rankings
21. As per the latest updated Google searches account for almost 73% of all desktop search traffic on a global level. This is followed by Baidu at 13.47%, Bing at 7.64% and Yahoo at 4.74%.
22. Around half of the number of search queries that Google receives are four words or longer
23. On average, the results on the first page of Google contain about 1890 words.
24. Long-form content that is above 1000 words has been found to receive larger numbers of shares and clicks than shorter forms of content.
25. Around 20% to 25% of organic traffic generated from search converts to a lead.
Let’s say that you’ve decided that your business and brand needs a website. Honestly, nowadays, everyone who wants to be seen needs one. Or, you are someone who has a website, but you are not sure how to make it rank higher on Google. Yes, having a website is essential, but having it is just half of the work. You need to make it visible for your customers and others. How can you do that? There is only one way- SEO.If you are reading this, I suppose you’ve heard of SEO, and know what does that mean. Maybe, you are not sure how to implement it right or who can do that for you successfully. That is the actual reason why I’m writing this article. I want to introduce you to the best SEO agency and the Queen of SEO – the best person who can skyrocket your website.
For the ones who are not sure, or aren’t too familiar with the
term, let’s discuss:
SEO is shorter for Search Engine Optimization, and it’s a process of making your website perform well, and optimizing it in a way so it will rank highly on Google. Ranking high will increase the visibility of your website; it will lead to a higher number of visitors and in the end in the higher number of your audience and possible customers. Nowadays, it’s the best way to reach a broad audience and progress as a business.
Why Do You Need SEO?
Let’s face it; you can’t have a successful business without a
successful website, and can’t have a successful website without a proper SEO.
Actually, SEO is not a cost, it’s an investment, and with a high
return as well. By implementing SEO, you can use specific keywords and have
great conversation rates, which will then rank you high on Google. Lifting your
rank where most clicks go can provide a massive return, compared to what you’ve
invested. When you get it right, SEO returns enormously.
It will increase your sales, but it won’t increase your marketing costs, and that means your business profit can grow exponentially over time. If you rank high on Google, everyone will hear for you and will know that your brand is the best and you are the first place they should go. Nowadays, with a lot of options, consumers spend their money carefully and want an assurance that you are really worth their money. What’s the best assurance than the biggest website in the world – Google?
Why Collaborate With A SEO
SEO is a new marketing strategy. So, if you want to be a
success, you need to take your marketing to the next level. That means you need
to know the latest SEO trends and always stay in touch. Since the Internet is
always changing, that means you need to change too if you want to stay on top.
Not everyone knows how to implement SEO the right way, and most of us need
help. That’s one of the reasons why you need an agency. But, you need to
be careful. Some agencies tend to exploit your lack of knowledge, and that can
cost you a lot, and it won’t do anything good for your business. So, it’s
crucial to select the right agency.
Now, we have come to the central part of our article. Which SEO
agency to choose?
Consistently Rated As Best Digital Marketing Agency is Top Rating SEO. The owner is Nancy Dent is known as the Queen of SEO.
She will help you connect with your customers, and make sure
that whenever someone remotely searches for similar services you offer, you’ll
be the first one that shows on Google results.
Why Top Rating SEO and Nancy Dent?
Simply because they are the best, they will always sit and
listen carefully about your business, and you plan, and first analyze
everything, and after that, start with your SEO plan.
As their customer, you will have a complete insight into the whole process, and nothing will be done without your knowledge. When you become their customer, first you will schedule an appointment where you will tell them all about your business and your plans for the future. The success rate of this company is enviable. You can read many reviews and find customers that write about them, and see what I’m talking about.
You will get a guaranteed three to one ratio when it comes to
money invested and money collected afterward.
Marketing Dominance for Small and Medium Businesses
Top Rating SEO is a company that has been Nationally Recognized as the Best SEO Agency, and Bob Proctor personally recommended it as the best agency to his Inner Circle. Nancy Dent is the founder of this company, a recognized SEO expert and known as the Queen of SEO. Apart from being the Queen of SEO and the best in her job, she is also a mother, trainer, wife, and philanthropist that is concentrated on feeding hungry children in America. The team in Top Rating SEO has generated multiple six figures incomes for the clients through Social Media Advertising through organic traffic.
The agency is located in Las Vegas and is known to deliver the
best results for their clients. The company has multiple five stars reviews
from clients through North America. That is because their approach is unique,
and they have specific strategies on Google for every client. Every client is
unique, and their satisfaction is the top priority for this agency.
Remember that your content needs to be written for people not
for search engines. What does that mean? Yes, you need to implement SEO to rank
highly, but in the end, people will be reading your content. You are not
writing for the robots and algorithm, you are writing for humans. So,
make sure that the content you are creating is intelligent and appealing. You
need to evoke feelings with your content and the more feelings, the better your
content will be. Write the content with heart and answer all the questions they
have regarded to your subject or product, Also, make sure that at the end of
your article there are no more questions, and there is a lot of quality information.
Always use Google Analytics. It is huge, free, and will give you
excellent feedback. You’ll know right now what’s working and what not. In that
way, you’ll know what should be improved and what you need to add.
Don’t forget your meta description. It is essential to write it
for every article you create. If you only write it for your home page, you are
missing out a lot. It needs to be unique for every single page, or at least
unique enough so Google bots will like it.
Use social signals. They will help you to get a bump, and it
will be much easier for you to appear in high positions and more search
results. Right now, social signals are one of the most important things you
need to use.
Do you know the rule 80/20? It’s one of the most crucial SEO
rules and means that you shouldn’t focus so much on writing rather than
promoting your content. You should write 20% of the time and promote 80% of the
time. So, Queen of SEO has excellent advice on how to actually promote that
content for FREE. Yes, you’ve read that correctly.
The first thing to do is social media lives, for example,
Facebook, YouTube, LinkedIn videos. The trick with lives is consistency. You
can do whatever live you are comfortable with, and they are VERY powerful. Why?
Because when you are consistent, you get into the algorithm and them Facebook,
YouTube, or whatever network you choose starts showing your lives to the
audience that you cannot reach otherwise. So, consistency is crucial. That
means at least five days a week, or every day. The more, the merrier. You only
need a couple of minutes and you are done. It’s easier than writing article and
more efficient as well.
The second thing is Quora. Did you hear about Quora? If not, you
need to look for it right now. It is a website where a lot of people go and ask
all kinds of questions. Why is Quora important? Because when you have an
account, all you need to do is go find your niche, for your website, and you go
and answer people’s questions. And when you are doing that, you put the link
back to your website, so that people know where to find you. It’s a fantastic
way to get free traffic because you know that people who are asking those
questions are already interested in your niche and you can link back to your
website, blog or whatever to capture that traffic.
The third thing is always to answer questions on social media,
especially if your competition is asking them. Don’t link to your website, but
answer the question. That way, people will start seeing your name and your
company name, and they’ll see you have valuable answers and that you know all
about your niche. In that way, people will eventually start following you.
Provide value, answer the question, but be respectful.
The fourth thing is the video teasers. So, you have some
promotion let’s say, a big thing that you’ll launch for example, in 3 days.
What you need to do is go on Facebook or any social network, and go live and
make a little teaser video. Ask people to watch it at a specific time, and
they’ll do it if you make it attractive. You can also boost it for like a
dollar for 2 days to get more people.
Implementing these things will make a huge change, and it will
boost your traffic immensely. Remember the key is consistency with everything.
This is something you can do over the weekend or when you have
some extra time. It’s great because you can really increase your organic
traffic a lot.
You should begin with looking at your competition and finding
out which article are they linking to, and what links are they using. Then you
pick their article with the most clicks and try to write a way better article
than that. And when you’ve done with that, you should then go to the website
that your competitor is linking to and say to them that you have a way better
article and that they should be linking to you. What I mean by the better
article is more detailed on the same topic, high-quality content, because that
would be great for Google. It loves great content. Your stuff needs to be rock
solid, with the detailed and right information. Don’t write some that you are
not sure it’s true.
As we mentioned before, if you want a successful business, you
need to have a website, but not
any website. It needs to be SEO optimized, and it needs to have
high-quality content. If you just have any website it won’t do much for you, it
will only be one in a million. But, that’s not all, you will also need some
plugins for it to make it work. In a sea of plugins, it’s difficult to see
which ones you actually need, and which don’t. Queen of SEO is here to help you
with that. Before we get into the plugins, I would just like to mention that
the best platform for SEO is WordPress. It can be best implemented there than
on any other platform. If you are just building your website, please consider
this platform. All huge brands use this platform. Here are the Top Rating SEO
plugins you need to have:
1. Yoast SEO – I don’t know if you’ve heard of it, but it’s
pretty basic to use, and there are a lot of videos on how to set it up and use
it. If you are a mainly online business, then you may want to upgrade it to the
premium version. That’s something you need to consider.
2. Akismet Anti-spam plugin – The plugin is self-explanatory,
and it’s one of the most important if you don’t want your website to be
3. WP Super Cache – This plugin reduces the load time on your
page. That’s important because many people tend to leave the site if it takes a
lot of time to load. It can be really annoying. And in a flash goes your lead
4. The Google XML Sitemap – This is the one that ties your website and the Google map. It’s the one that literally places you on the map. When you do that Google will know what your business is all about, and where your business is located. Local SEO is also important, and this plugin lets you do that much easier.
First thing, if you are not using videos as a way to get better
visibility, you need to start right now! Don’t just post text; you need to
start going live. So, here are some tips from the Queen of SEO, which will help
you start going live.
Choose a moving background. It is known that if you have a
moving background, such as people who are passing by, and not a static one,
like just a wall behind you, your video will do much better. Make sure that you
have stuff going behind you. But be careful that doesn’t impact your video too
Your audience will be excited if you are. This is really
important. You need to be looking at a camera, making gestures, changing your
voice as you speak, and just try to be as attractive as possible for the niche
you are talking about.
Use your hands. Don’t sit still; use your hands all the time.
The more gestures, the better. It will make an impression you are honest and
that you really know what you’re talking about.
Say a few things but say them really well. You don’t want to
have a video which lasts for an hour. People nowadays won’t watch videos that
are that long only because they don’t have enough time. Say a few things but
say them well. And it’s much easier for people to remember what you’ve said if
you say just a few things. Make your message to the point, and never go off the
Place Your Website at
the Top of Google Search with the Queen of SEO
Need more tips about SEO optimization and placing your website
at the very top of Google Search? Now you’re about to learn about three crucial
tips which will significantly impact the thing you want to achieve. Of course,
these three tips will help you improve your chances, but you will have to take
into account a lot of things which we talked about earlier.
First and foremost – the
content. To reach a vast audience, and actually make people interested in what
you’re presenting, then you need to have great content. No matter what you’re
introducing, promoting content on your website is something that’s crucial.
We’re talking about quality content which Google likes because if you write
something just for the sake of it being written, then Google will automatically
recognize BAD content and discard your website while someone else’s will be
ranked higher than yours.
Focusing on the quality and depth of written content is a must. The critical factor in writing quality content is research. Regardless of what you’re writing about, you need to learn about it as much as you can. Investigations extensively and always focus on the correct information, and you will produce quality content. The thing about the Internet is that much of information present there can be false. Finding a proper source of information is very most important when it comes to research. So you can see there’s a chain of actions you need to follow to start creating quality content.
Tip number two is to
install the plugin called Yoast on your website. WordPress websites are what
you’re looking for when it comes to organizing blog, so try to understand and
practice using the WordPress platform for creating websites. This is where
you’re going to post your articles. Right at the bottom of the published
article, you’ll have a title tag, and this is where you have to put your
keyword. Of course, this doesn’t mean that your title tag will consist only of
that one keyword, but the whole title you created. The important part is that
your keyword is present here as well.
Below that there’s a meta description section, and that’s also a place where you want to input your keyword, but the only difference between the title tag and meta description is that you can input more words within the meta description section. Being able to input more words means that you can reach more people by targeting their potential search ideas. For example, if you’re focusing on Las Vegas SEO, and that’s what your keyword is going to be, and you’re going to put it just like that as a first sentence “Las Vegas SEO.” And then add a whole sentence saying, “Contact us for the best SEO in Las Vegas, etc.” So for Google – “Las Vegas SEO” and “SEO in Las Vegas” are two different keywords, but they’re related to each other. That what will optimize your content more and reach more people.
Tip number three – Google
Search console. You’re going to have to log onto your own Google Search Console
and you’re going to have to request your website (meaning on all of the pages
within your website) to be indexed, if
you’ve never done this before, don’t worry it’s not that hard and feel free to
contact me regarding this process. This is what you MUST do because the web
pages which are not indexed will never show up when someone used Google’s
search engine to look for something. So this is of the essential things because
if you don’t do this everything goes down the drain.
In your Google Search
Console, for all indexed pages of your website, you will see what your website
is being found for. You can actually learn keywords which trigger the
appearance of your website, and then you can use those to your advantage. Write
them down somewhere and then go back to your article (the content) and include
those ideas. These keywords are going to be something related to what your
article is about and by adding those you’re automatically increasing the range
of keywords which trigger the appearance of your website on Google Search
engine. The idea is to reach more people and mix various types of ideas within
the content of your website that are, of course, related to each other even
remotely is what will make this task easy.
By appearing more often,
you get better rank when it comes to Google.
Top Rating SEO – The Agency That Will Help You Skyrocket Your Brand
So, as you’ve seen, there are a lot of things you need to consider when implementing SEO. These are just some things you need to consider from one the Top 3 Best Digital Agency in the USA.
The main goal of any SEO is to be an excellent foundation for
your website and to make it easily discovered by your desired audience.
If you are a business owner, you need a plan if you want to
promote your business and make new clients. SEO should be one of the main parts
of that plan. Why?
Customers that came to your website from SEO have a higher conversion rate than from any other way. SEO will make sure that your website is found and will drive traffic to your site. Check out Stefan and Bob Proctor‘s testimonial here.
Marketing is one of the essential strategies of every business,
and around 50% of your success will come from good marketing. If you aren’t
familiar with SEO and don’t have time to study it regularly, because it always
improves and changes, the best advice is to pay for the services of some SEO
Company. Our recommendation is Top Rating SEO and the Queen of SEO, as they
have proved their worth in the field of Google rankings and SEO.
At Top Rating SEO, they specialize in business growth through digital marketing solution. That means they take the time to understand what your business is about. Where you want to go and what you want to achieve. After that, they design a plan, especially for you and to get you there. So, when looking for an agency, they are the right choice. Check out our reviews here: Best SEO | Digital Marketing Company, Best Dental SEO Results
The Five SEO
Trends Of The Most Importance In 2019
Google’s continually investing to be at the top. SEOs are seeking to adapt to changes that follow. That’s how SEO trends are born. In this article, we will learn five SEO trends of the most Importance in 2019.
To be the
very best, you must think in advance about your SEO strategy. A shortcut to
success: learn what are the upcoming trends and work out an action plan for
This year, Google shook the world with its efforts focusing on mobile and speed. This will undoubtedly result in, most of next year’s SEO efforts continuing in this direction. However, a few “non-Google” game-changers will influence as well on how we build our SEO campaigns. Let’s analyse these important SEO trends for 2019 and ways to embrace and comprehend them.
1. Mobile-first indexing
speaking, mobile-first indexing means that Google focuses on the mobile version
of your page when it comes to indexing and ranking. This started in March 2018,
and Google’s begun the process of migrating sites with a focus on a mobile-first
index. Your Search Console has probably already notified you about
not necessarily mean mobile-first exclusively. The index for both desktop and
mobile indexes is still being used. However, only when the site has migrated
will the Google focus on using the mobile-first index for ranking.
your mobile version is the one being used for ranking, you will have to focus
on mobile friendliness more
Whichever mobile version you choose is okay. Just take into account a few things. John Mueller, the Google’s Trends Analyst, said: “If you want to go responsive, better do it before the mobile-first launch”. It means if you haven’t migrated to mobile, you should do it right away. Plus, Google does not recommend m-dot and responsive to the same page, because it confuses crawlers.
To comprehend on how search engine spiders view your mobile pages, use a mobile bot to crawl them. Website Auditor is one of those you can use:
Take an interest in your website’s loading
Insights can help you with that.
Check from time to time if users of your pages
are completely satisfied. In WebSite Auditor there’s mobile performance section
which you can use to do this.
2. The Speed of the Page
primary focus of Google is that they need to deliver the best UX and to do it
extremely fast. The loading time of the desktop pages was a factor in ranking
for some time. In July, it was intertwined with another – the speed of mobile
page version started to be that other factor.
It is this
change that makes you think which are the factors you need to take into account
when it comes to Google’s page speed evaluation.
when analyzed using PageSpeed Insights, one’s site was evaluated only on basic
technical parameters. Nowadays, desktop as well as mobile, are graded by these
two new metrics: Optimization and, a new metric – Speed.
that changes the game is the way in which Speed score is generated. This metric
is from Chrome User Experience report, which is a database from the real users’
performance. It’s reflected on how your site loads for each visitor. Since it
is hard to measure correctly how fast each visitor’s device loads your site,
the result is that the metric is impossible to get through local tests. You can
control the Optimization score by fixing all the issues and preventing the site
to load fast.
So, which metric can have the most substantial influence on your rankings? According to the mobile page speed experiment that conducted the SEO Powersuite, the relationship is strong (0.97)between the page’s Optimization score and its position in SERPs. But, there is no correlation between the page’s position and its Speed score. Which means, now Google can rate your site as slow, but your rankings will stay the same.
other hand, Speed metric is something that is new, so it’s evident that
Google’s testing it. Give it time and, those correlations will probably change.
Now, what matters for rankings is Optimization score. Luckily, the good thing is that site optimization and result tracking are entirely in your hands. Google’s nicely provided with a whole list of handy recommendations. There is also a guide with more details on how to improve your score of Optimization to which you can refer.
3. Ranking signal – Brand
One of the Google Webmaster Trends Analyst, Gary Illyes, at Pubcon said that Google uses online brand mentions in its algorithm for searching. in two ways brand can be used as a ranking signal.
through brand mentions which are unlinked: this is when the search engine
acknowledged your brand as an entity. By analysing every single mention of it,
Google creates a sketch of your importance in that particular field.
single sentiment and context has a specific effect: advertising, trust,
reputation, etc. Understanding the context, Google differentiates good from the
bad. For example, its Search
Quality Guidelines plainly say that reputation has an impact on
rankings. Because of that, the way of people’s reactions to the brand directly
affects its rankings.
The Backlinks still have one of the heaviest impacts on ranking. However, rapidly creating links isn’t an “honourable” thing to do. You should focus on using the backlinks which are linkless. Which means that you should always mention your brand when you can.
Take care about your reputation. We cannot stress how important it is. Focus on the negative experiences that customers have with your brand but as well interact with those that are happy with it. To do so, you’ll have to track online mentions of your brand. The tool – Awario is the best one when you want to find out about linkless mentions through the World Wide Web.
Take into account influencers that are willing to talk about you or that are already talking about it. The Awario tool can be useful here as well.
Mind the competition. De-structuring their strategies and figuring their ways will help you view your SEO efforts from various angles and help you make your job easier. For that, focus on their brand mentions and find out in which way they managed to increase the awareness. Another thing you can do is find out about their weaknesses and strengths.
4. General Data Protection Regulation (GDPR)
Data Protection Regulation is something that the European Union passed. The
thing it regulates is the ownership of the data which was created by users
online interactions. Corporations no longer collect it, and the user is one
doing it. Therefore, every user can now request from any company with which he
or she interacted the data they have about him or her, alter that data or
export it. For refusing to comply, companies have to pay outstanding fees
ranging from €20 million to 4% of the company’s annual income.
companies and customers are the ones affected by this regulation, but
international companies are supposed to respect it and comply with it. Because
of this Google has made alterations to their Analytics. All user data has an
expiration date, and it’s 26months from the moment of collection. In this data
is included demographic and affinity data, earlier kept permanently. But this
doesn’t include sessions and goal completions. However, collection, default
period can be changed by each site owner. Furthermore, individual users can
request to delete their personal data.
You can change to the “do not automatically
expire” option in Google Analytics. Be careful, because that is how Google
shakes off the user data protection responsibility on you. Plus, these user
data control efforts will probably in the future extend outside the EU. Just
wait, and you’ll see.
If you have customers from Europe or plan
Review all the sources that are collecting the
data from users on your site. Be careful not to send on accident some private
data to Google Analytics;
Revise your cookie consent form. It should
have the following content: the kind of information you collect, why you
collect it, where you store the information, and affirmation that the
information is well secured;
Activate IP anonymisation when you use Google
Tag Manager. Not to worry, you will still have a general idea where your
traffic comes from. It just will be a bit less precise.
5. Amazon search
First things first, Amazon’s a search engine that is not a universal one. It’s an algorithm similar to Google’s, but it is used for internal search within Amazon pages. What’s the fuss about then? Well, more and more people buy straight from Amazon when doing shopping. According to one study, 56% of consumers visit Amazon first if they have shopping in mind. 51% of them will check on the Amazon after finding something elsewhere.
figures tell us that Amazon’s becoming equivalent to Google when it comes to
e-commerce. In other words, that means
that if you are selling something and you’re not doing it on Amazon, you won’t
have those 56% of potential customers.
if your occupation is selling books, music, electronics, etc., you should
include in your SEO strategy the optimisation for Amazon.
Plan of action from Top Rating SEO: Research Keywords: To be more industry-wise, you can use Amazon itself. For example, use Rank Tracker – which has Amazon Autocomplete keyword research tool:
Item’s title and description should be made
efficient and user-friendly (+ smart use of keywords);
Provide high-quality images;
Cater to “backend keywords” (in Google terms
these are called meta tags). They tell Amazon algorithm that a specific item
targets a particular keyword on the site;
Track customers’ reviews and address
Looking at the year ahead
There are few trends, but the changes are significant. No matter the fact that all things related to mobile are going far, we still need to keep an eye on consequences related the Amazon and GDPR. The list is still just a prediction, and we have a billion things to discuss in the following 2019. What do you think about the SEO and Marketing landscape for the new year?
Solving complex SEO problems require a new ‘discovery’ approach. Most of the time running your site is not a demanding process, but you need to be aware of that there is always a chance of something happening to your site and leaving you puzzled about what the actual problem is. Google’s latest Updates can def do that and if you are looking for Google Latest Update tips, you have come to the right place.
Even if you are cautious, in some cases you won’t be able to prevent your site’s funny behavior. Precisely for that Google released new updates along with diagnostics and tools to get your site back on track. Here are key learnings about how to solve complex SEO problems when standard fixes can’t help you with Google Latest Update Tips:
Google changes and the user discovery experience
Some of the highlighted areas are Google changes and the user discovery experience. One example of what has changed is the appearance of neural matching. For example, 30% of all queries use neural matching.
Moreover, Google is developing into a discovery engine, where the main focus is on discovery than search. This is literally true in the case of the Google feed. Another significant change is the inclusion of the topic layer.
Google increased understanding of entities, and that makes it possible for Google to improve exploring the content that is most important to the user’s query, which means their actual needs. This is not an abuse of links, but an improved methodology for determining relevance.
Analyzing the differing natures of search and discovery
SEOs tend to optimize for search, not discovery, where the entity holds a lot of the value. Considering this, there is a need to start thinking about other ways to approach optimization.
The recommended approach in this new SEO landscape is a three-pronged one:
Be the best
Use your technical expertise to estimate your focus.
There can be four causes of failure for audits:
A changing ecosystem
No change control process
Too many people involved
How can you get better audits?
It’s all about your focus. Think about these things:
Prioritize time vs. impact
Understand the individuals involved
Be smart about your structured content
You need to make it easier for users to find out what they want. Here’s an intelligent way to think about formatting your content:
Basically, the main point (answer the question) needs to be in the first four lines of the content. Elaborate upon that with examples, and then comment on that.
The particular way of how you format the content also matters. Some basic ideas on how to achieve this are:
Avoid large blobs of text and keep paragraphs short
Keep tables clean and stay away from large chunks of text in them
Avoid exaggerated text in bulleted lists, and don’t double space them either
Add structured markup to your content
Be the best in your own area
This is important if you want to succeed in today’s world. However, it doesn’t imply that you must be the best at everything, but secure your space and then make it yours.
This starts by knowing where the user is on their journey when they get to your site. What do they need at the moment when they arrive on your web page? Understand all the possible situations that took the visitors to your page, and then come up with a strategy to approach with the best mix of those situations possible.
Have in mind that Google is focusing on its users, not websites. You also need to focus on your target users.
Learn how to evaluate SEO problems and what tools can help you get back on track
This year was significant for Google latest update tips, and that rapidly brought changes in traffic for many sites.
Look at this summary of the updates that took place:
Big quality Update
Core Quality Update (16 & 30)
Mobile speed update which only affected sites that were already slow.
Quality update focusing on E-A-T aka”Medic”.
Quality update focusing on backlinks.
For some of those sites, the impact of this was quite significant. Once you have combated with significant traffic loss, it’s time for SEO triage. The first step is to detect what caused that.
We lost positions
We lost organic traffic
We lost conversions
Create a timeline:
Once this primary research is complete, it’s time to do some diagnostics. It’s helpful to start by eliminating as many potential causes as possible. You should check some of those things:
Check for manual actions
Check if the symptoms are environmental
Check if the symptoms started presenting themselves
Determine if the symptoms are chronic
If the symptoms are chronic, check historic ranking fluctuations and match them up with GA data.
It’s also helpful to see what’s being affected. Is it the whole site or only a few pages? You should also check to see if your competitors are affected as well.
Further investigation can involve analyzing which queries lost clicks (or rankings). You can also use third-party devices such as SEMRush to check out your diagnosis. Make sure go through the URL inspection reporting in the new GSC to see if Google sees any problems there. Go over to see if the SERPs themselves had some change. You should also check the index coverage report, and search for URLs that are indexed but not in the sitemap.
Review Coverage Reporting:
Reviewing coverage reporting is also a great thought. Some things to research for there include:
Look for large parts of pages moving in or out
Blocked by robots.txt
Excluded by NoIndex tag
Crawled – currently not indexed
Alter page with a proper canonical tag
Use Google Search Console:
Search Console is truly a treasure house of diagnostics, and let me show you some more things you can look into:
Check crawl stats
Check blocked resources report
Check HTML improvements report
Another profitable field of information is your web server logs. Those files are kept by your web hosting company, and they contain much info in search and every single person who visits your website. Things to look for here include:
Weird status codes
Intermittent alternating status codes
Importance of Backlinks:
Don’t forget to check your backlinks, as you may find problems there that impact the entire site. Use a crawler tool like Screaming Frog or DeepCrawl. Find and fix all the issues you encounter there, and look for pages that are not being crawled by your crawler and make out the exact reason. Look Google Updates are hardcore if you are employing shady SEO techniques, so make sure to stay clean.
With given information and updates, you should be able to detect and solve all problems that have affected your site. Always check for new updates and solutions that can help you manage your site correctly, without losing significant rankings. We hope these Google latest update tips have helped you.
Through this article, I will share with you the most significant SEO trends 2019 and help you not oversight anything important.
A new version of Google Search Console (GSC)
Since January the latest version of GSC has been available only in beta, but finally, in September it was promoted out of beta and got new features too. Here are these cool new features of GSC:
More detailed info, where URLs were given 4 statuses (Errors, Valid, Valid with warnings, and Excluded).
Similar as Search Analytics report in its previous version, but its data range is expanded; now it is 16 months instead of 3.
The new GSC combines the functionality of ‘’Links to your site’’ and of the ‘’Internal links’’ reports from the previous GSC.
This one report was shifted to be as one different category.
Report Share function – the latest version lets you share a link to reports with anybody who is logged in Google.
Report filter function – you can have an even more detailed insight into your data by simply obeying the rules (equals/not equals, greater than/smaller than).
Live URL tests – this new inspection tool lets you test URLs in real time. Those tests are not found on the last indexed version of that URL, but on how Google views it in this actual moment. The real plus is that, if you had any problems, and they got fixed on the live version, you can immediately validate your fix, as well as, ask Google to recrawl the page.
Mobile-First Indexing: which mobile way you should choose?
Google knows that there is a global transition towards mobile devices and the transportability of information and it gladly follows that trend. From the beginning of March 2018, many sites became available for mobile devices first. What does that mean?
Googlebot Smartphone will start crawling your website more than the regular Googlebot.
Eventually, the algorithms will use just the mobile versions.
You won’t have the option to turn off the mobile-first indexing.
Google will start using canonical tags (no need to change XML sitemaps)
The migration will be complete in the next few years.
Crawl your site as a mobile bots if you want to understand how search engines see your pages. You can do it in WebSite Auditor. You need to create a project for your site in the tool, then go to Preferences -> Crawler Settings and select Googlebot-Mobile. After that, you should check all the section to see the performance of the site.
Mobile Page Speed Update: Optimization beats Speed
Most users expect from mobile pages to load within approximately 3 seconds, but actually, the truth is that the mobile webpage still needs 15.3 seconds to load. Google’s become obsessed with speeding up the page loading and announced that the mobile page speed would have a ranking factor. Optimizing will be according to the model RAIL – Response, Animation, Idle tasks, Loading.
Once this Update was announced, Google PageSpeed Insights changed its interface and made one new branch — Speed. Speed can be measured by two metrics: First Contentful Paint (FCP) and DOM Content Loaded (DCL).
The part that changes the game is how those metrics are measured. The metrics are collected from millions of real users when they open their sites in Chrome browsers. When the users have a slow internet connection, or maybe slower mobile devices, Google will recognize your website as “Slow”. In addition to that, we can say that Google has fully switched from “lab data” to “field data”, or “Real User” Monitoring.
For now, for SEOs it is more vital to have a high Optimization Score then to have a high-Speed Score.
No matter the Update, which was launched in July, the connection between average Optimization score and ranking is high — 0.97, but on the other hand, there was no connection between Speed score metrics and rankings. So, the conclusion is that even if the site has a low-Speed score it still can keep its rankings, but at the same time, if a site isn’t optimized, it has a decrease in rankings. The safest way for you is to focus on the technical optimization of your site.
It would be best if you analyzed Google’s PageSpeed Insights rules. The truth is that you can’t modify how real users see your site, but you can sort out your real audience using the same data as Google. You are free to explore The Chrome User Experience Report (CrUX) on Google BigQuery platform. Run WebSite Auditor to see how well your site is optimized after that create a project for your site and go straight to Site Structure > Site Audit. Analyze the audit results and fix all the Warning and Error issues.
Step 1: Choose the right framework. The best ones are Angular v2, React, Ember, and Vue frameworks.
Here are some alternatives to prerendering:
Server-rendered content: bots and browsers get a ready HTML; your servers do all rendering work.
Hybrid rendering: first prerendered HTML is sent to users and search engines, and after that, the server adds JS on top of that.
Static sites: all the HTML files already have data before being uploaded to a server. They have increased security and version control and are very fast and cheap to host.
Site migrations: no need to lose traffic
Site migrations are quite painful for the application, and it continues with the traffic loss as well. There is no need to lose traffic once the site has migrated. Let me show you how to do that.
3 steps to strategic planning:
Step 1: Understand your site by collecting data and planning. Run a thorough tech audit and content analysis with the help of crawling tools and fix any problems found.
When you are more or less satisfied with the site’s health, arrange a list of your top pages, make a duplicate, and place this list in a safe place — you will need it on the staging phase and after the migration.
One more document of no less importance is a redirect mapping file showing which URLs you’ve decided to change.
Finally, have your important data at your hand, such as benchmark keywords driving traffic, organic traffic, number of indexed pages, etc.
Step 2: Pre-launch.
This is the part when you’ll have to make one test site. Once this is finished, compare live crawl vs. test crawl. Then crawl various times as changes are being applied. Get the list with top URLs and crawl them to be sure all of them return a 301 status code. Then, crawl your XML sitemaps for wrong status codes, and make sure you include all relevant URLs.
Don’t wait until launching to grab the structured data and AMP code and validate it in Google Search Console.
Step 3: Launch day and monitoring.
While at this stage, you need to follow this routine:
Create a war room
Monitor server errors in Google Search Console
Assemble a list of 404 errors, go to Excel to understand where most of them come from, and set additional redirects if needed;
Monitor things like status codes, canonical changes, sitemap errors, site performance, etc.;
HTTP to HTTPS traffic: create a property set in Google Search Console to merge both sites in one view.
Tips & Lessons Learned for SEO trends in 2019
Don’t neglect image URLs
Beware of redirect chains and loops
Update internal links by linking them to the final destination;
When migrating, you have to do so much crawling and auditing. For that, try WebSite Auditor. It can be used before and after the launch.
Once you’ve created a project of your site in the tool, go to Site Structure > Site Audit. You can get there results of a complete site’s audit as well as valuable recommendations on how to fix different issues.
In the Content Analysis section, you can look at your content from the tech perspective, detect issues, and fix them. Plus, it’s possible to edit your content right in the tool.
In the Visualization section, you can get an interactive map of your internal site structure. You will immediately see whether you have long redirect chains, redirect loops, orphan pages, and non-working URLs.
In the Pages section, analyze Images to make sure all of them have migrated.
Complex SEO Problems: what to do when typical fixes can’t fix
Here are some procedures in case your site behaves funny in search results:
You need to be aware of that there is a chance of something happening to your site and you not quite understanding what. In that case, try to sort out all the facts that are available to you:
Define the symptoms and when they started.
Create a timeline of your recent actions
Match your symptoms against the timeline.
You need to eliminate as many potential causes of the symptoms as possible.
Rule out the environmental issues:
Check for manual actions in GSC.
Check how volatile the algo is now.
Check how the site handled previous updates.
Check whether these might be normal fluctuations.
Separate affected areas of treatment:
Find out whether the symptoms apply to just a few pages or the whole website;
Check whether that happened only you by looking at your competitors;
Test GSC for Performance, Indexing, URL inspection, etc.
SEO PowerSuite can help you check everything: site audits, rank fluctuations, backlinks, etc. Also, you can tasks to auto-schedule in any SEO PowerSuite tool. Do this, and you will get regular reports on your site’s present state.
Content Sceptics Age: learn how to make content link-worthy
Everybody knows it’s hard work to get links to your site. To do that, you must create link-worthy content. How to do that?
Understand who the person is:
Who comes to your site?
Why they come?
Content can be linkable when it provides value and also sparks emotion.
In case you need more details on this topic, refer to this guide
Voice Search&Virtual Assistants: learn how to rank for voice
The taboo of using voice is declining fast: people are ok to speak to their phones in restrooms and theaters.
Let me explain you about featured snippets, which are quite impressive regarding voice search. Why?
Featured snippets are useful for traffic.
Featured snippets are pulled to SERPs by various factors. They mostly come from:
Sites with a high domain authority — 68,1%;
Mostly blog posts;
Mostly top 5 positions;
Successful coding techniques;
Basically, we have one assistant available everywhere that knows how to satisfy your every need: scheduling, entertainment, home control, etc.
Another exciting thing is that we refer to voice assistants as real people. Due to that fact, a “gender” of the voice assistant can influence how we percept information. According to the research, people will identify more with the machine voices of their gender. We also tend to attach personalities to the machine voices.
Actionable Tips from Top Rating SEO – SEO trends 2019
Participate in developing personal assistant technologies by building Google Actions.
Content snipped for featured snippets is usually built around questions.
Create a project for your site in the tool, go to Keyword Research > Related Questions. Paste in your keywords and hit Search. Your dashboard will populate with all possible questions.