Google Ranking

google ranking

Estimated reading time: 11 minutes

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Google Ranking: How To Be In Control Of Google In 2021


To those new to this word like I was back then, SEO means Search Engine Optimization. SEO can help you build better relationships with your audience, build importance and visibility. SEO can improve the customer experience, increase your authority, and drive more people to your site, SEO can give you an edge over the competition, increase conversions, which means more sales. Google Rankings are of crucial importance in 2021. With Google rankings come more customers, more sales, more brand recognition, and more growth for your business.

But with change comes innovation, and some people cannot really keep up with change.

SEO is becoming harder and harder, from the process, to the analysis to the SEO plan.

It takes longer to rank, and you must spend cash to get great results.

The thing is you cannot wait forever to get what you want.

You must use SEO because everyone big CBD Company is doing it, so if you want to grow and have a fighting chance to get known in your space, SEO is a must.

Many brands and businesses know that they need SEO for their digital properties, and the benefits they get from that SEO is their apparatus to get their brands going.

SEO will certainly improve a website’s overall hit and visibility.

Instead of teaching you how to rank for competitive terms, which is so difficult in 2021, I am going to give you a formula that will give you a must faster result, sales, and an extremely competitive environment.

Here are 4 steps of SEO strategy that can help you dominate Google rankings in 2021.


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Attracting customers before they are ready to buy. Customers do not know they need it until they see it or the ads, or clickbait.

I, myself, admit that I am like that sometimes.

The most valuable keywords to go after are buyer intended keywords.

These are the ones where someone types a keyword or keywords and then a product that they need pops out wherein they are ready to lay some cash on it.

Even though sometimes they don’t need it.

That is the case, not just from an SEO point of view but in any pay per click standpoint. So do not ignore these money-making keywords.

Instead, use these to generate more customers and leads.

People usually scroll and search what they need before they buy it.

If you generate those keywords early, then you can lead them to click and maybe buy your products.

Try using Ahrefs or Moz allows you to get insight into the strategies that are working for others.

So, you can learn and use it in your market, so you can adopt them, improve them, and gain an edge.

It works like this:

Let’s say you are selling CBD Creams, and you know that the market is super competitive, and you have to wait and use cash to rank.

Ahrefs will show you all the terms people use and search for on Google that can be related to CBD Creams like joint pain, relief, anxiety, pain relief, etc. 

With Moz, you will get a list of queries that have similar trend pattern to the main keyword, and it will show you other terms that match the same pattern.

Try typing in CBD Cream and then click “keyword ideas”, it will show you a lot of suggestions and click “related.”

Here is what I have:

google ranking

This is how most people generate more sales, from content marketing.

You don’t even have to write a blog for publicity, though it helps. Just create landing pages targeting those new keywords.



Even though SEO has a very big ROI (Return of Investment) it is a strategy that truly requires you to have patience.

Everyone focuses on ranking for new terms but did not think of the issue… that it is hard to rank new terms.

The thing is, you can get results faster if you use the land and expand strategy.

Land and expand strategy work on the notion that your current customers are also your best source of revenue.

Upselling and cross- selling engagements will exist when you know your customers well.

This is how it works – Go search Google Search Console.

Click on “performance” and you will see a list of terms that you rank on.

Then click on one of the most popular terms you already rank for and then click on pages.

google ranking

After that you should see reports that show you the URL’s that rank for the term on Google.

When adding the long-term tail phrases, always make sure to adjust your content to be relevant.

Always pick those related to your product.

Long term tail phrases or long-term keywords are search terms with relatively low search volume and competition levels.

Adjust content and don’t provide a good user experience to searchers. The solution to this strategy is to pick the right longtail keywords.



Having a strong brand means you get to rank faster.

Google is placing more value and importance on brands that stand out from the rest.

Focus on building a great name for your brand and your network traffic will skyrocket.

google ranking

“Brands are the solution, not the problem. Brands are how you sort out the cesspool.– Ex CEO of Google

You must build a brand, and as this grows your search traffic will too. The way to monitor your brand growth is to use Google Trends.

Type your brand name into Google Trends and come of your competitors to see how you are stacking up.

For example, I want to know how Jollibee, McDonalds and Burger King’s sales are going in the Philippines since they are a hit in the Philippines.

This is the data I have collected.

google ranking

If there isn’t a quick skyrocket in your brand, then do something bold to make a scene in social media and these networks.

When it comes to building a brand, you must take the opposite approach of being bold with the people in your workspace.

Whatever is working for you, will not or may not work for them. No one really cares for the copycat, when consumers are satisfied.

Here are examples of how to do the opposite of your competition:

  • Help people, genuinely – (I cannot emphasize this enough)

Always respond to the community, take time in taking care of the community, by giving back.

There is at least 1% of brands who have responded to comments.

Though a lot of people participate on social media, but most people don’t take the time to build a connection.

  • Content. Content. Content.
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Find a way to separate yourself, an edge. Be creative, have more words than usual.

Don’t just blog because you feel like it is your obligation to blog. Blog because you want to and it is what feels right.

  • Video Content

Creating video content is easier, people can access them through any social media platforms.

Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and even blogpost.

Instead of giving speeches and wasting your breath by saying the same thing over and over again, why not create a video and let the video market for you.

This is how you stand out as a brand; this is how you stand out from your competition.

Now go build that brand.

No matter what you are selling, you will always have competitions.

May it be online or in a physical store. So how do you make your brand be different from the rest and stand out?

Here is an example:

In the USA, there are tons of cellphone companies or carriers that are available.

How does one brand stand out when everyone (Verizon, Boom Mobile, AT&T, T-Mobile) offers the same unit but in a very competitive price?

T-Mobile separated themselves by offering free Netflix and unlimited data.

You don’t have to do something big to be bold, just create and choose the right choice.

google ranking

Being bold does not mean you have to take a big leap and break bank; it can be as simple as providing amazing customer service and be known for great products.

Just have patience, being bold won’t make your brand stand out overnight.



Link building is a great way to boost and generate leads.

Link building is the process of adding hyperlinks from other websites to your own website.

A hyperlink or a link is a way for users to navigate between page to page on the internet.

In the field of SEO, link building is an action that is aimed at increasing the number and quality of inbound link to a page or visitors to a page or a website.

Backlinking refers to a tactics that is used to gain beneficial backlinks to boost traffic to a website or specific page.

Google, and other search engines, use backlinks to create a map or a web, of the internet.

So how do you build links when everyone is getting spam emails asking for links, such as this one:

google ranking

You have to build a mouse trap that is so amazing that everyone wants to link it to you without you even asking from them.

You start by consulting firms about free analytics software, like ProfitWell or MOZ. 

A good place to look to find out which questions people are asking Google is

This will give you a great idea as to what to kind of content to make to deliver answers that your audience in your niche and thus, will inevitably attracts new customers/fans/followers in the process.

To track your rankings on Google, we suggest you use this platform – click here

This is a great service and very helpful in figure out where you are in the rankings at all times.

google ranking

You don’t even have to sign in to find out.

A great example in the consumer space is animated infographics. Using infographics can boost lead generation by 10x.

Here is a sample.

google ranking

If you want to use old school backlinking tactics, you can. They are just not as helpful this 2021 than last year.

So, get creative and use that creativity of yours to garner leads.


Instead of using traditional SEO, why don’t you shift your strategy?

SEO is getting harder and harder, Google, keeps changing their algorithm. Though traditional SEO will get you results, it usually needs several weeks to kick in.

Using a content strategy detailed above as well as a social media strategy will work well in conjunction with SEO (and with that, you can also cross reference your social media posts with your website pages) and will deliver faster results.

In order to get more Pro SEO Tips, get your hands on our FREE SEO Course. This will really help you as well.

Or, if you are ready for our team to handle all this marketing stuff that gives you a headaches on the daily, click here and we will take great care of you.

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How To Use Voice Tweets

how to use voice tweets

Estimated reading time: 12 minutes

Home » Social Media
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How to Use Voice Tweets

Building interaction via Twitter can feel like an uphill battle, with about 350,000 new tweets emerging on the web every minute. Here’s how to use voice tweets to your advantage.

Twitter carried out voice tweets to improve interaction on the website, empowering people to post snippets of audio on their profile.

Learn more about the options for voice tweets and how digital marketers should use Twitter to their full advantage.

Voice Tweet, what is it? 

Voice Tweets encourage you to record an audio clip of your voice and send it to you in a tweet. Here’s an explanation of how it operates.

• You can record up to 140 seconds.

• If you need extra days, that’s fine. Keep talking and immediately start recording a new voice tweet. Click or touch the dione button to finish recording.

• As you would submit daily tweets, send your voice tweet(s) from the composer’s screen.

• As an audio placeholder, Twitter uses the new profile pic. Clicking on this link helps users to listen to the audio connection.

how to use voice tweets

If you type a comment, upload your post, or press your profile, people will listen to what you have to say and communicate in their favorite way. Think of voice tweets as a way to talk up to make sure that you’re heard amid a sea of 280-character tweets.

You have to keep in mind one thing, though, before you start tweeting your voice. And if you alter your profile image later, the image attached to a voice tweet will not change.

Before you start tweeting your voice, make sure you’re happy with your image. This keeps posts consistent and makes it easier for users to reach you again in the future.

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Can Voice Tweets be used by everyone? 

It’s only available via the Twitter OS app, so don’t worry if you’re running Android or Twitter on your desktop. Your way, there’s a voice tweet coming.

You can’t quote or respond to voice-using tweets, either. It is only available for the original tweets. 

If you have a lot to say, you’re going to need more than one line. Threads are limited to 25 tweets for each speech.

Do you need more than 25 tweets? It’s easier to create and link a short YouTube video to a post.

Voice tweet transcripts are not yet available, either, although Twitter plans to use this functionality to ensure that more users experience voice tweets throughout the future.

Can you use voice tweets for DMs? Not right now, but we may have to expect a roll-out in the future if voice tweets are useful.

How to Use Voice Tweets

Do you want to start using voice tweets, but don’t you know how to start? Here are 15 ways you can use Twitter’s voice feature and tips to create compelling voice tweets.

1. Enhance the brand’s personality 

How can you describe your company in three words? Since these three words are the secret to the image of your company, this is important.

The attitude of your brand is essential. It influences how people see your business, and when someone defines your organization, it affects the words that come to mind.

Will voice tweets help you build the right online personality? Yes, because it boils down to credibility. Eighty-six percent of consumers vote for businesses with an authentic, upfront, and genuine identity, which immediately makes the company sound more natural and sincere with voice tweets.

Here’s how to use Twitter’s new voice feature to boost the personality of your company.

  • To capture voice tweets, select one or two team members. Ensure that their tone suits your values. If you’re a B2B business, for example, pick an eloquent speaker.
  • Check the commitment of your voice tweet. Are individuals posting or referring to your tweets? Consider reassessing what you’re tweeting if not.

How do you like your brand to be represented by people? To demonstrate this, use voice tweets.

2. Advertise Your Company 

You’re losing out on a significant media boost if you don’t use Twitter.

  • About 330 million daily users and counting are on Twitter. That’s a large number of people signing in each day, and if you target the ads effectively, there’s no limit on who you can attract.
  • About 50 percent of users complete a transaction after they follow a company on Twitter.
  • As there is nothing you pay to tweet, it is free publicity.

Here are a few recommendations for integrating voice tweets into your solution.

  • It would be best if you made your case quickly, so keep messages short and simple.
  • Have sound effects or logos to enhance the message of your brand. No reason to restrain yourself!
  • Terminate with a call-to-action (CTA) to lead visitors to your website, for example.

Want to upgrade your profile on Twitter?

Consider a tweet “pinning” to the top of the list. Users will discover your brand instantly with one click and create a link to your company. 

3. Promote the Product 

Approximately 54% of millennials turn on social media product review pages, so voice tweets provide the best way to speak about main products.

how to use voice tweets

How are you maximizing the potential of your tweets? It’s not the actual voice that matters. It all comes down to the brand’s voice, which is why developing an easy, unique, and clear personality is so crucial.

By cultivating a distinctive accent, avoid ringing like any other marketing tweet on the site, and then watch the product demand growth as a result.

What is the ultimate edge of it?

how to use voice tweets

Their Banner is pretty cool too.

By connecting with your audience and relating to them, you can also use voice tweets to promote your products and services!

4. Release new goods or features

To launch their latest products and services, advertisers still rely on Twitter. Strong marketers realize how important it is to stand out from the noise and discover new ways of gaining interest.

Again, voice tweets are sure to help you out here because they’re an opportunity to show what’s impressive about you and your product.

Consider using voice tweets alongside other platforms, such as YouTube videos, to improve the overall user experience. After viewing a video, consumers are about 80 percent more likely to purchase a product, so it’s still worth using video resources in the marketing plan.

Besides, it is best to tweet before 8 a.m., according to Hubspot. And ten o’clock, then between 6 p.m. Oh, and 9 p.m. These are peak hours, which means that there is a greater probability that you can create any user interest than at, say, midnight if you voice tweets.

5. Reveal Your Product by making a Giveaway 

Who does not love free stuff?

Everyone likes a fantastic giveaway, so try using the voice tweet’s strength to inform about the new contest.

• Once you have selected a prize, here’s how you can talk about it on Twitter. Set a target for a giveaway. Are you targeting more followers, or are you focused on growing the number of subscribers?

• Turn the target into a CTA. For starters, people can have to retweet your giveaway tweet to participate, or if they follow you on another social media site, they can get extra entries. It all depends on your objective.

Here is a great example of a Great Giveaway that will get lots of views and ROI

how to use voice tweets

6. Interacting with customers 

Did you know that on social media, 64 percent of clients want businesses to connect with them?

Personalize the experience of the user and respond by voice tweets.

They are more likely to choose you over rivals if you make individual users feel like they belong to your business.

how to use voice tweets

7. Become a Customer Service for Consumers 

Dealing with questions on customer service? More than 70 percent of consumers expect businesses to react within an hour. To support, here’s how to use Twitter’s new voice feature.

• Give the customer care a personal touch by including someone’s name in the reply.

• If you’re just online at the moment, pin your voice tweet to the top of your profile and see how easily you can respond to notifications and where other consumers can turn in the meantime.

8. Clarify Corporate Practices 

Since you have 140 seconds to play it, voice tweets should be quick, sharp, and unforgettable. In other words, they are a unique way to explain business practices easily.

  • Strengthen core policies, such as delivery procedures, customer care hours, via voice tweets.
  • Have links on your website to more extensive social media articles or accounts.

9. FAQs for Response 

They even work for FAQs if voice tweets work for company strategy.

• Run a list of voice tweets in a single thread corresponding to 10-15 FAQs.

• Only pin to make it easy to meet people the line at the top of your Twitter profile.

End the conversation with another CTA, allowing people to answer questions you might have asked in the same forum.

10. Customer Satisfaction Boost 

All the questions that you answer? Are you submitting the answers?

They always pile up.

However, they build trust in your brand and in time, it will improve customer loyalty.

But, over time, your voice will become associated with your Brand and will help grow your business.

11. Welcome Feedback from Consumers 

Why not welcome consumers with a voice tweet to share feedback? You should retweet good feedback or quote them and post them with your fans.

For the target demographic, voice tweets humanize your products and service and should improve conversion rates in the long run.

To develop your goods or introduce new lines, can you use customer feedback? Sure you can, it is a great way, plus it will raise your engagement.

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how to use voice tweets

12. Tell Stories 

There’s power in storytelling.

Here’s why you should use a voice tweet to build your brand, boost your popularity, and even extend your follower count.

Great stories make it easy to connect, like, and retweet, and increase fans’ and brands’ visibility.

Stories are a way for you, as an entity, to stick to what you believe in and highlight topics. This will leave users impressed and encourage them to check out the blog.

13. Connect With Influencers 

The influencers are not called influencers by mistake and for no reason. They can genuinely influence their audience. Consumers typically respond well to them. With that in mind, why don’t you recruit a social media influencer to take over your Twitter handle for the day?

For starters, Your chosen Influencer could:

• Create content that relates to your followers and ask them questions

• The Influencer should be an expert at designing a buzz around giveaways to drive engagement 

• He/She should be able to suggest ways for your Company to follow and be able to increase your followers.

• Forward some of your products to the Influencer and ask them to post pictures of themselves on their channel with your products. Just make sure that you chose an influencer that vibes with your Brand!

14. Audience Entertainment 

Research shows that at least 60 per cent of social media users are interested in entertaining content. The majority of people love a good laughThis is precisely why bringing your tweets to life by using your voice, is so vital.

  • Choose a voice for your brand that is expressive and engaging.
  • Dwell on anecdotes that are brief and unexpected. Know that for each voice tweet, there’s no reason for you to use the 140-second maximum.
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15. Humanizing The Brand 

What’s the easiest way to establish a friendship with your followers? It’s about humanizing the brand.

To accomplish this: use your voice so that consumers will be able to realize that there are the real people behind the name and the Brand of your Company.

• Utilize Voice tweets. Doing this will provide another layer to the company’s personality and your followers will be able to relate to you better.

• Talking makes you show your passion, knowledge, and creativity online.

• Answering your prospects/clients with a voice tweets will undoubtedly make your followers feel special. After all, when is the last time you received a voice tweet from anyone, right? –> this gesture reminds me of how special one feels when you get a handwritten note.

This personal touch may be why individuals prefer your brand over an identical one.


It’s certainly still worth it to use Twitter for digital marketing on many level because voice tweets make it much easier to recognize your brand and find your audience.

Choose a strong, distinctive profile picture before you start tweeting (and make sure you are happy with your profile pic before sending voice tweets cause you won’t be able to change it afterwards) and set your voice for the brand.

Use voice tweets to inspire conversation and humanize your business via social media before you get this part right.

** Note that not everyone has this function at this time but Twitter plans on rolling it out fully in 2021.

Have you started using voice tweets already? If you have, please comment below and let us know what you think of it

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How to add 184 email subscribers to your list every day

How to add 184 email subscribers to your list every day
seo consultant


Estimated reading time: 15 minutes

Home » Social Media

How to add 184 email subscribers to your list every day

I did not have a ‘list’ when I first started out as a digital marketer.

As a consequence, I wasn’t making any progress.

Eventually, conditions changed. I learned that a list is important.

Yes, you do have to have a premium product to grow a list and an iconic reputation definitely works but… everyone that is in business must start growing their email list TODAY!

Getting information out quickly and selling your services/products will work like magic if you have an active email list.

However, one of the issue is keeping people on your email list. There are a lot of strategies out there for email marketing, but not all of them work for everybody.

I hear that a lot from people trying to get new clients with limited or stale email lists.

Many individuals try the standard tactics—an optimized type of signup, and inviting CTA, a perfect lead magnet—and it just doesn’t function well. The signup rate they get is brutal.

If you’ve tried all of your book’s tricks, then you need a new book. Go find the info from people who are successful and do what they do. No need to reinvent the wheel here.

That’s why I thought I would share some of my best ideas for starting a new list or refreshing the one you already have and increasing your subscribers subscribers every day. Sounds good?

It’s going to add work to your day but the results are awesome – if you put in the effort.

Currently, I’m getting 184 email subscriptions a day using the approaches below. It may sound like a great number, but it’s not unlikely at all.

turn website visitors into email subscribers

Many websites get this much and even more every single day.

Let’s dig in:

Here’s how we grow our winning email list and get new subscribers daily.

Review your present approach

To design an email capture system that works, there’s a pretty standard method.

You may be doing things wrong if you have a current email capture in place. (We’ll discuss this later on in more details)

Here’s how it works if you’re new to this.

1st this is: you have to provide users with a valid excuse to sign up for your list. They won’t want to give you their email address if there isn’t something that entices them and that they find incredibly useful.

How to add 184 email subscribers to your list every day

Before you sign up for the list, Copyblogger makes sure you know precisely what you’re receiving. For instance in this example, they are stating that they will send you 16 reasons—15 ebooks and 1 course of instruction in the email you are signing up for.

Second, you have to have a convincing argument as to why people need to sign up for your stuff.

Look, people are tired of lame emails. They no longer want to give their emails away to just about anyone. Those days are over… now, if you want someone’s email, you better make sure that you have legit stuff to offer them.

And for a good cause, advertisers placed a lot of effort into their email signup forms. A lame signup form will drive people away immediately.

But… don’t complicate things. Simplicity works best here.

How to add 184 email subscribers to your list every day

Thirdly, you usually ought to make a lead magnet.

To pull people in, you need something irresistible. You can’t supply the viewers with a generic infographic or ebook—you have to deliver something tailor-made that will appeal to them.

Thus, in order for that to happen, you really need to know who your audience is. When this happens, you will know how to talk to your people and how to make them respond.

This checklist is ideal for the audience of digital marketers.

It has incredibly actionable material that has been developed with its readers in mind.

For a perfect email capture program, these are the three essential ingredients.

If those three elements don’t appear in your email capture system, that’s usually where your trouble is.

How to add 184 email subscribers to your list every day

These are three of the most prevalent concerns faced by advertisers and writers.

Let’s look in detail at each issue.

Issue #1: There’s no valid excuse for the list to sign up.

“It might look good on paper for your email capture system, but you have to ask yourself, “Have I given people a reason to enter my list? ”

You will be shocked how often this arises. People like to see the reasoning laid out for them to know precisely what to expect, but when designing their sign-up forms, many people do not do get this crucial step right.

Issue #2: There is a tedious or troublesome signup process.

If someone just has to click through three screens to sign up for an email list, they will get fed up pretty soon and are overwhelmingly likely to leave before completing all the steps.

Keep the process super simple..

Issue #3: You don’t have a lead magnet or your viewer doesn’t trust your lead magnet.

Too many bloggers feel they should waste 5 minutes and use it as a lead magnet on a plain-looking checklist. The reality is that it would take some work to produce a strong lead magnet.

You ought to include a lot of exciting material essential to your audience in your lead magnet. (A good interface doesn’t hurt.)

Go evaluate your email plan right now. Will this make all these boxes tick? If not, that’s what you can repair. That’s presumably why you don’t get the number of subscriptions you want.

If you’ve done all of this so far and nothing’s working, here are some other ideas to give your email capture system a revamp.

Make it quick and real easy for individuals to sign up

This one can take you by surpriseYou could miss a lot of traffic if it’s not insanely convenient for people to sign up.

You get the impression of so many signup forms asking people about their first name, last name, email (sometimes twice), telephone number.

Actually, it’s just an email address. It’s that. Someone will sign on to the list with a few keystrokes and a single click.

How to add 184 email subscribers to your list every day

Filling out my questionnaire takes only 10 seconds (and even less if your browser automatically fills in the boxes). That means I’m not going to miss any traffic because of a complex sign-up process.

You want to help them travel from point A (your site) to point B (successfully entering your list) in the shortest possible period, if people are interested in your content.

You may still ask for the detail if you want to personalize your addresses or have any demographics.

If you go down this route, you know you’re going to lose some traffic, but you’re going to get more important information.

All is about the ambitions and what you want to accomplish. Remember what your goal is, and with that in mind, build your opt-in email form.

Here’s the one that we are testing out right now (just to give you an idea of what works)

How to add 184 email subscribers to your list every day

Making an opt-in form accessible on each page

I’ve seen so many blogs that invested a lot of time and effort into developing an impressive signup process for emails. It’s brief, it’s persuasive for the CTA and it’s well crafted.

To attract traffic to their blog, they then post a bunch of articles and other content. But…They get almost no traffic!

This happens because only their signup forms were placed on their homepage by these sites. You need to have your sign up page and posts everywhere on your site.

Why? Cause you never know where your traffic is going to find you!

Here’s a great example:

How to add 184 email subscribers to your list every day

It sounds like a stupid thing, but for all sorts of bloggers, it has caused plenty of problems.

You’re losing out on too much traffic if you build a fantastic opt-in form then just use it on your homepage.

This is a non-intrusive popup that will appear on your website on any page. Also, you can configure the popup to always remain in the sight of the recipient.

But this is just one option. They’ve got hundreds of such as:

  • A segment on a homepage or some subpage with “Start Here.”
  • Sidebar right. It is safer to offer a permanent sidebar opt-in, one that remains available while the user scrolls.
  • Sidebar, left. Again, if you have the option, go for a continuous opt-in.
  • Directly after the last statement at the conclusion of the blog post.
  • Distributed throughout the stuff, especially if you have a tempting offer.
  • On the homepage, over the fold.
  • In the header for the page.
  • On the footer of your page.
  • A personalized landing page, such as Facebook or Twitter, for visitors from a specific channel.
  • Underneath the Bio (especially if you have a bio in your sidebar).
  • Anywhere, in a popup.
  • Anywhere, in a slider.
  • Yahoo, Twitter card, YouTube channel, etc. Off-site options:
  • Quality is better than quantity, as I share below.

Yet nothing replaces the overwhelming amount of choices your web has.

You increase the average probability of anyone clicking on the provided opt-in with any additional opt-in.

So, yeah, be proactive. Be deliberate. Be clever. So add opt-ins everywhere you can, by all means.

– Nancy Dent, CSO of Top Rating SEO
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Strategically incorporating additional opt-in forms

Efficiency is certainly higher than quantity when it comes to receiving emails. With three pop-ups and a massive opt-in box blocking half the page, we were all on those irritating pages.

But it’s not to suggest that there is only one signup type you can have. It doesn’t really matter how many ways you have. The thing that matters is where you put them.

At the end of the post, why is this? Since it catches the interest of the reader right after they’ve read an article.

They are more likely to sign up for your list or grab a free deal in return for their email if they enjoyed the article and found it beneficial.

All you have to do is press the ‘Create Call to Action’ button, select the ‘Sign Up’ button, and enter the URL of your sign-up page.

Many email services connect with Facebook, such as MailChimp, so if you choose, you can still go with one of those alternatives.

Having Social Proof throughout your content

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For some of you, this may feel like you are bragging… and it may very well be so… but if you do not show your audience that you are awesome and deserve your attention, who else is going to do it?

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Make sure to have lots of social proof from real reviews that your customers left for your business as well as screenshots of comments that were made about you in groups or on your Pages.

This is really important to share and will definitely help you in Brand recognition and credibility.

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Testing the placements for opt-in

Don’t hesitate to put your opt-ins to the test. Know, the intention is not to apply opt-ins indiscriminately to any white space on the web that is accessible.

The purpose is to incorporate the necessary volume and consistency of opt-ins so that a larger percentage of users will migrate.

Using Google Analytics targets, other split monitoring software, or a heatmap app, test the opt-in placements.

Eliminate all opt-ins that merely generate congestion and simplify those that are gaining momentum continuously.

Build a Course by Email

I’ve said it before, and I’m going to say it again—people like to learn new stuff, especially when the data is super-in-depth.

One way to teach people is to host a webinar, but you might want to create an autoresponder course if we’re just talking about email signups.

The simple principle is that you build and sell a fast (3-7 day) course to new subscribers. Perhaps easier, you use an autoresponder email to send the course out immediately.

This approach does not entail a lot of time, but it yields a lot of results. 

There are numerous ways in which to set this up. 

Here’s an example of our step-by-step videos SEO Course that we built:

How to add 184 email subscribers to your list every day

Most of the reasons this fits so well is that it’s an enticing deal for a multi-day course. 

If you deliver a bunch of lessons packed with details, individuals will be more than happy to pay the small amount of their email address.

This approach does not entail a lot of time, but it yields a lot of results.

A complimentary 20-part course? An email address is certainly worth handing over.

You have to make sure that your course is full of value-bombs, like any lead magnet, that your readers can find useful. Nail that, and you’re going to see a couple serious signups.

Explore emerging social media sites

You’re already on Facebook and Twitter, but those aren’t the only sites out there for social media.

You lose out on a huge amount of traffic and email signups if you’re not on other social networks.

During the last few years, Instagram and Snapchat have gained attention and they are worth checking out. Yet you can take advantage of more locations, too.

To excel, you don’t have to stick to bigger social networks. In reality, you can get more exposure if you use smaller social networks. That sounds nuts, but it works.

Here are a few examples of enterprises that are having subscribers using small social networks.

There is a Pinterest page on HubSpot where they display their new material. (Pinterest is – for the most part an untapped market btw)

How to add 184 email subscribers to your list every day

They click through to HubSpot’s website, which has many well-placed opt-in ways, if Pinterest users like what they see.

On platforms such as GrowthHackers and, other marketing firms post their content.

How to add 184 email subscribers to your list every day

You should try Periscope if you want to keep up to date and explore more creative marketing opportunities.

For instance, you might host a live video event and guide visitors to your platform where, in exchange for their email, there is an exclusive deal waiting for them.

So many options remain. I encourage you to get a little bit out of your comfort zone and do something different!

How to add 184 email subscribers to your list every day


Much like keeping yourself safe is key, it’s vital to keep the list healthy.

That means continuous subscriptions from individuals who are seriously interested in your content.

Often, it seems like you’re never going to have another subscriber. But I can tell you that right now there are thousands and thousands of people who need your things in their lives.

When you have very cool material from the rooftops and yell it, people are going to head over and see what all the commotion is about. And all of those persons are going to become customers.

Ok, and guess what? To get users, all of the major websites you envy use these very same tips.

To get a lot of subscribers, you don’t have to be a globally-renowned company.

No matter how big the company is, no matter what niche you are in, every day you will get an insane large number of subscribers.

Try these approaches out. They’ve helped me raise my subscriber count, and I know they’re going to do the same for you.

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10 Suggestions for Turning Visitors Into Email Subscribers

10 Suggestions for Turning Visitors Into Email Subscribers

Estimated reading time: 18 minutes

Home » Social Media
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10 Suggestions for Turning Visitors Into Email Subscribers

Ok, we actually have 15 tips, not just 10. We couldn’t stop writing it all down. We poured our best tips into this article. These are great for you to consider for your website. We trust that you are Ok with having 15 tips instead of 10 suggestions for turning visitors into email subscribers ?

Let’s get to it!

Do you want to know how I am persuading web visitors to opt-in to my email list? I’m using some simple strategies that do not annoy my readers, and I will share them with you in this post.

Email marketing is here to stay and, by generating more visitors, can help you create and improve your income.

For years, “money is on the list” has become a common mantra in the world of internet marketing, and there is a good reason for that.

When you consider the amount of noise on Facebook, Twitter, and other social media networks, it becomes clear that the best way to communicate with potential consumers is through their inboxes.

Keeping a list has many advantages, but it comes down to this: email outperforms display ads and social media advertising together.

For instance, my blog here generates a massive amount of traffic to my website. Why? Because we deliver value and stuff that really works. We are not into fluff. We just talk about real things that people can implement that will truly increase their revenue.

However, it can take up to 2 days for Google to send it’s bots for your new content to be found, which is not the case with emails.

With emails, you write it and boom, click send and it’s delivered to thousands of people right away.

turn website visitors into email subscribers

Here are simple tips to help you convince more people to sign up for your list.

1. Encourage email forwarding by subscribers

You can increase the number, no matter how many subscribers you currently have, by encouraging your subscribers to send your emails. Giving so much tangible meaning that they want to do you and their mates a favor, inspire them.

Not all email marketing tools allow for forwarding tips, so you should search with your provider for autoresponders.

If their terms require it of operation, do it. Find an alternative way to get your loyal subscribers to spread your material if not.

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Forward beneficiaries are more likely to subscribe on their own when someone they know has earned a recommendation.

2. Leverage Smartphone QR Codes

The opportunity to activate your promotions, including opt-in forms, is provided to your mobile website users with QR codes. QR codes, those 2-D bar codes that anybody can create, appeal to those looking for versatility.

Typically, QR codes consist of black and white squares, although you can make them in color and graphics to make the codes more visually appealing. As a module, it corresponds to each of these squares.

turn website visitors into email subscribers

Some particular modules must be uncovered and unedited when a QR code is created, or else the code will not work effectively. They are all outlined in various colors here:

So, let’s say that you’re an immovable organization. To find your listings quickly, you want smartphone users. Through one of the QR code generators, you can make a code and make it readable (so users can search it to discover what’s behind the code).

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Then, they see your listings as real estate users search your QR code. You should generate a QR code for your opt-in box in the same vein so that smartphone users can search it to discover the type of deal you are giving away (ebook, online course, software).

You can create your own FREE QR code generator here

3. At strategic positions, place Opt-In Types

For creating connections, any segment of your site is essential, so the more opt-in forms you strategically put on your site, the more chances you’ll have of turning visitors into subscribers.

To turn more guests into subscribers, there are several locations where you can put your opt-in form:

  • Underneath your posts
  • Footer at the site
  • Using the content upgrade technique inside the body of the article (more on this later)
  • On the side of your “about”

4. Remind the customer that at any moment, they may unsubscribe

Email is important, and even mobile email is becoming more common and used. That means that there are lots of brands wooing your subscribers. As a content marketer/blogger, you must guarantee that visitors to your site are safe.

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For most small firms, the overall cancellation rate is less than 1 percent. The fact is that when you give them the chance to do so, most persons are not able to unsubscribe. And they’ll expect your emails and send them more consideration if they decide to continue on your list.

#5 of the 10 suggestions for turning visitors into email subscribers

People want to be involved and compete with other entities. This is also one aspect of “social evidence,” which means doing as people do, partly because they do so.

To many users, some of whom are your dream opportunities, a social media contest reveals your website and post. Then, you can add them back to your platform quickly.

You have to pick a forum before holding a contest. You can successfully run competitions on Facebook, LinkedIn, or your blog.

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To convince visitors to your site to join your list, you should deliver several rewards. Research suggests that you’ll have a better exchange rate than you will for a single prize when you give multiple prizes.

For instance, you could offer:

  • $250 for the 1st place
  • $150 for the 2nd place
  • $50 for the 3rd place

Don’t forget that your content aims to encourage people to search your site and convince them to join your email list from there.

6. Using the content from Leadboxes

You will chase them away automatically by asking users on your site to subscribe to your list. Many customers do not like the opt-in type since they have had poor experiences with get-rich-quick advertisers who have continuously bombarded them with new deals.

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If you subtly guide users from Point A to Point B instead, they will react positively when the opportunity is finally raised without forcing them to subscribe.

It might be easy to get people to sign in, but ensuring that those subscribers are of good quality is a considerable challenge.

With a single shortcode, you can put a LeadBox anywhere on the web. LeadBoxes are used by many advertisers and practitioners in diverse sectors to improve their opt-in rates.

7. Content Update Used Strategically

Marketers recognize that the lifeblood of any online company is content. You have to invest in high-quality content if you want to make your name as an online entrepreneur.

You have to create custom content regularly that appeals to your target demographic, not the world at large.

email marketing tips

Content updating has become one of the most effective ways to transform subscribers into email users. Before all else, it places valuable material at the forefront and shows the value for the prospects.

You will build a dedicated following out of them as you get subscribers by content updates, so your concept or product is already pre-sold. And your ROI will increase as soon as you have established an audience that believes you.

So, what is a content update exactly? It’s just a way of updating your useful content with lead-generating features. In other words, in your content, you strategically put an opt-in box or a LeadBox, so that readers can conveniently subscribe to your list and get a given value.

In other words, for current readers, the deal should be necessary, valuable, automatically accessible, and accurate.

  • Keep it closely connected to the material on the list, too. When the article is about increasing sales, it makes no sense to deliver an e-book about keyword analysis. Knowing how to learn keywords would not have a significant effect on how many transactions near you.
  • Ensure the high quality of the content. Using a content update (e.g., a PDF checklist version of the post tips) to satisfy a condition not met by the post.
  • Give away valuable services that are related to your content. Be succinct. Tell the customers exactly what they’ll get by joining the mailing list.

8. Your Opt-In Forms Split Test

When you try to raise conversions, split testing a must.

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Research is not an easy or fun thing to do. Tactical knowledge of statistics and how those numbers align with the ideal clients are needed.

A significant consideration for turning guests into subscribers is the email opt-in type. You know what will happen if the form is not well-designed-it would be an annoyance all the way, even though you get a lot of search visitors or referral traffic.

You have to check the conversions are tailored to the forms you’re asking people to fill out. That’s the essence of optimization of conversion rate.

“One accurate measurement is better than a hundred expert opinions” – B.T. Hall

Based on the number of visits your platform attracts regularly, you need to predict how many opt-ins your form can produce.

And making a few modifications here and there would have a significant impact on bringing individuals to include or discourage them from the list.

Our own submission form has the following fields:

  • Name
  • Email
  • URL
  • Revenue

A distraction-free shape is another central design element. Make subscribing simple for your customers, free of any obstruction.

You will quickly increase your email sign up rate by reducing noise on the landing page, especially around the form.

9. Set up Independent Guest Vistors Landing Pages

I’m talking about people on another blog who read your guest post, found it valuable, and followed you back to your website when I said, guest visitors.

A quick landing page with plenty of white space helps you do the same (great for user experience).

Or, to set up a different and appropriate landing page for your guest guests, you might use a landing page creator, like Instapage or Unbounce.

But top our favorite is Clickfunnels because it’s easy to use and you can get some truly great landing pages that look very professional. Click here to reach Clickfunnels website now

landing page design

You can connect to it in your author profile or reference it in the post if you have written an in-depth article on your blog that is important to your guest post.

Since your purpose is to persuade visitors to subscribe to your list, if it’s not designed for guests, there’s no need to connect to your home page.

Note that your guest’s guests are eligible now. A nudge to join your list is what they need from you. So, make the deal proper and use different landing pages customized to them.

Remember, you will need a landing page designed specifically for each of the segments of your prospects cause a great landing talks directly to its audience that can relate to the design and the language of the landing page.

This is also true for your blog.

how to write a great landing page

10. Persuade the use of long-form interactive material

It’s about time to offer a multimedia boost to your content marketing. Some individuals agree that the next big thing for content marketing is interactive, long-form content.

Marketing of multimedia content caters to the user’s interests, no matter what the claim might be (e.g., article, audio, ebook, or online course, or video).

It is not a shortcut to the addition of thousands of clients. But, the more long-form, immersive content you produce for your brand, the more your results would be excellent.

“Good enough” content is no longer acceptable to help you conquer your market, whether it takes the form of blog posts, blogs, or videos. There’s far so much material out there that is ‘good enough.’ You’ve got to go past good-enough-you need to make your content perfect.

Within 15 minutes, everyone can launch a WordPress blog and start cranking out generic posts. As part of their marketing campaign to expand their companies, smart marketers have perfected the art of multimedia, long-form content.

By taking an existing piece of material and repackaging it differently, you will merge multimedia with a content repurposing approach, thereby breathing new life into your old work.

E.g., based on a high-performance blog post, you can make a short video, maybe illustrate a particular point further, then upload it to YouTube and share it with your social media followers.

You can also reformat older posts as ebooks, documents, and other magazines, and then upload to the new version. You will create a new revenue source by formatting your blog post into some of those sellable assets while also pushing traffic back to your landing page to gather email leads.

Here are 8 ‘golden’ steps to increase your conversions on your website and maximize exposures for your services:

how to increase conversion on website

Lastly, understand that the best way to ‘sell’ anything to your audience is through feeling and telling stories. Make it real so that your readers can relate.

11. Pre-sell the next content

Customers do not like your advertising, but as long as it addresses a dilemma for them, they will flock to your branded content. Then start pre-selling the content if you want more subscribers. Pre-selling is essentially teaching individuals, even before pitching or telling them to purchase, on a single commodity.

Before you give your sales letter to individuals, teach them first. One way to pre-sell, though not usually the most effective, is product reviews. Brian Clark, the founder of Copyblogger, used high-value material to pre-sell.

The teaching sells, he believes. This means the more you educate; the more your target demographic is seeded.

12. First Time Commenters Award, Redirect Them to a Landing Page Thank-You

You are undoubtedly familiar with loyalty incentive schemes, but did you know that they can inspire buyers to buy more and chat about your new product to their friends?

By rewarding first-time commenters, you will invite the web members to reach your mailing list. I’m sure you’ve seen a lot of first/one time users who find your content beneficial and leave a message, but they’ve never heard from you again.

Don’t ever just let go of these folks. Instead, install the plugin First Comment Redirect that takes first-time commenters to your preferred landing page. For example, you can guide them to the ‘About’ tab, a unique squeeze page, or a login page for a webinar.

You’ll turn loads of consumers into email subscribers by taking advantage of this basic approach. Only a few advertisers and writers currently use it at present.

13. Understand and Use Color Psychology

Colors have the innate ability to persuade tourists to your site. If you haven’t picked the colors on your landing pages carefully, it’s time to make a move.

Colors impact moods and affect individuals, according to Live Science. It won’t be that easy to get web users to join your list when they’re not ready (perhaps because of the low interactions they’ve had with other marketers). Although you can alter their moods or beliefs, you will manipulate them more successfully.

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Always use the landing page with the right colors. Keep checking, above all, and that’s the best way to realize what functions and what you need to ignore.

Dmix got an increase of 34% in their conversion rate by changing the color from green to red.

queen of seo nancy dent

Test all your colors and your visitors will tell you in the data which color they prefer.

14. Social Proof Effect on Visitors

In this situation, social evidence can help you inspire people to take the action you want them to accept to opt-in to your email list. The social proof rests heavily on numbers.

In other words, humans are doing as they see other people doing. For starters, we’re more likely to attend a birthday party if our closest friends are there.

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So, how do you use social data on your site to get more email subscribers? It would help if you had customers’ testimonials, asking them to share their tales of success.

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15. Channel Visitors to Your Opt-In Page using Hellobar

To extend your email list, you can use the Hellobar plugin. Sometimes, using multiple lead generation strategies and deploying them in the platform, not just in the sidebar, is the fastest way to double your email subscribers.

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Email marketing is taken seriously by savvy marketers. Outside of their list, they won’t do much, and that’s where the real engagement starts and finishes.

Using social media marketing, search engine optimization (SEO), native ads, sales funnels and other established content marketing best practices to attract traffic to your site, whether you’re only beginning out or are an expert marketer. Have a plan and Be ready to make them into subscribers to your list.

When you approach your targeted audience, building relationships and marketing goods online is a lot easier. It’s very unusual to see a targeted demographic without any interaction right off the bat. This is why the distinction is made by email. Be personable in your emails. Tell stories and show your personality.

The more active subscribers you have on your list, the more traffic your content can create. And, consequently, in the long-run, you’ll make more money.

Please share with us in the comments below what has been working great for you and your business?

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4 Tips To Dramatically Increase Your Social Media Reach and Engagement

how to increase social media reach and engagement
how to increase social media reach and engagement

4 Tips To Dramatically Increase Your Social Media Reach and Engagement

Hi everybody. This is Nancy Dent with Top Rating SEO

Okay. So today I’m going to teach you about how to increase your social reach Okay for your business So, Super exciting!

Before I get started, please subscribe to the channel You’re watching me on or follow me or like my page do something about so that every time that I go live you get notified of all the amazing tips I am putting out.

One question for you. The first question I have for you is how many of you are social media gurus and you’re getting a ton of traffic Okay? So if that’s you please comment below and say I’m a social media Master. If you are like most people, You’re gonna be struggling to get your post seen and to increase your reach…

so if you are struggling to get some engagement and some reach, please comment below and say I am struggling or write: Yes That’s me!

  • 1st tip of the 4 tips to dramatically increase your social media reach is the following:

I want you to go to QUUU (1a) and sign up for a free account. I also want you to go to buffer (1b) because QUUU and buffer work together. I want you to go to buffer and sign up for a free account. You may have to upgrade to the pro account. It will cost you 10 bucks a month but well worth it. What this does is fabulous: because you’re gonna go on Quuu and you’re gonna pick the categories that you’re in: for instance if you are a dentist, you’re gonna pick the dental category or whatever right if you’re an electrician or whatever your businesses it doesn’t matter. So you’re gonna pick the category that is closest related to your niche and what this does when you connect you and buffer together is that it automatically looks for articles to share on your social media on your behalf. How cool is that?  It will take the curated content: curated simply means that it’s an article that has already been written by someone else and it’s going to share it automatically on your social media. Now you’re probably saying: Nancy why would I wanna do that? Thinking like this is a mistake.

You wanna do that because A) you’re not gonna have to post 50 times a day by yourself and come up with all that content and you’re gonna have you’re gonna want to do that because it’s related directly to your industry. And it will make you look like a superstar Which is what you wanna do, without increasing your workload! So yes you’re gonna be promoting someone else’s content and they’re gonna have like a little link or whatever in there but that’s not the point, the biggest part is that you’re gonna be helping you!

  • The 2nd Tip of the 4 tips to dramatically increase your social media reach and engagement is: HOOTSUITE (2)

Hootsuite allows you to post or schedule your own post ahead of time. So you can go on hootsuite and you can produce let’s say seven days of post and post it automatically like 4-5 times a day. It’s awesome because it’s very easy to use and it’s cool. It’s a very cool too cuz you don’t have to remember to go live or you don’t have to remember to post very so often a day. The thing that you need to be cautious about with Hootsuite is because Facebook and Instagram and the social media platforms the algorithm does not like hootsuite because it actually detects that it’s hootsuite posting on your behalf and it doesn’t like it. Although it’s a very useful tool and it’s very convenient the algorithm does not favor Hootsuite so you may want to use it at your own discretion. Understanding that it’s not going to help you when it comes to the algorithm.

Another thing that you need to remember that your reach is going to be about three percent. So all Your post are going to be you’re gonna reach about 2-3% of your audience every time you post unless you go Live and you do what I’m doing here Okay, that’s why I’m telling you guys to be consistent with your Facebook lives because then you’re really tapping into the algorithm… so every time you post, you’re gonna reach about two to 2-3 percent of your audience if it’s just a regular post. So, I am suggesting that you guys start recycling your content every two to three months. Why would you do that is because most of your audience will not have seen your content and the ones who have seen it most likely will have forgotten about it. People don’t remember yesterday never mind three months ago – LOL

You can look at your engagement to and see what people liked and then start recycling that and re-post it. That will reduce your workload as well!

  • Tip #3 of the 4 tips to dramatically increase your social media reach and engagement is: ManyChat (3)

If you are not using manychat, Holy cow, you’re missing out on a huge opportunity! But first of all, what is ManyChat? Manychat is a software that allows you to create chatbots. What is a chatbot? A chatbot is a tool to engage your audience and getting the chatbot, to say anything on your behalf so people will go into your chatbot and they won’t actually most of the time unless you tell them upfront. They will not know it’s not you! They’ll think it’s you because you can get it to engage with people and people will click on answers and stuff like that. So make sure to use Chatbots! If the thought of building a bot is overwhelming for you, reach out to me because I have a chatbot builder person that is phenomenal. So get a chatbot built if you can’t do it yourself, reach out to me.

Now, why would you want to get your audience to engage with your chatbot and why would you use chatbots for your business? Remember back in the days like many moons ago the emails were like THE money generating machine because the open rate was crazy high? Remember those days??

Nowadays emails, you’re getting 1-3 percent open rate on average If you’re a superstar and a Master Scriptwriter that converts with juicy headlines, you probably get like five percent at best… With a chatbot, the open rate on average is about 60 percent! So, it’s like emails back in the days!!

So if you’re not using chatbots right now, it would be a great idea to look into chatbots. My favorite platform that I use myself for our business is ManyChat. Manychat is easy to use It’s Super cool and it Really really, really works! Well so looking into it. I think like a pro subscription for manychat is like $10 a month and then you can get up to like 500 subscribers for 10 bucks a month. So well well worth the investment.

  • Tip #4 of the 4 tips to dramatically increase your social media reach and engagement: Buzzsumo

What you’re gonna do in Buzzsumo (4) is you’re gonna go and look you’re gonna put your whatever it is that you’re looking for your niche or you know whatever business you’re in and You’re gonna put your niche and then you’re going to look at the Very top articles for the ones that are getting the most engagement. Say it’s an article with 4 tips… you are going to take that article and make it 100% better. So, instead of 4 tips, you are going to offer 20 tips and post it on your blog. And then you’re from and then you’re gonna share it on social media from your blog. You’re gonna take the link from your blog and write whatever you want to write for your social media post and you are going to include your blog link that way all the traffic that you’re getting from your social media is gonna go back to your website, and on your website, you know that you need to have a pixel…

Are you guys getting this, Now?

This is getting really exciting!!

When you have a Pixel installed on your website, all the traffic that is coming from your social accounts can be retargeted on FB, Insta, etc!! What??

Now, you’re going to want to boost the social media post that has your blog link on it for $1 a day. One buck a day. That’s it… make sure you target the right audience here. Then all the traffic that you will generate from your Facebook ad, will also go to your blog on your website and guess what? All that traffic will be pixeled too!!

Which means what?? You can retarget that traffic too!! OMG!!

Is that exciting or what? This is Super duper cool!!

If you don’t understand because I know I am talking about, reach out to me. We can get this done for you too.

That is all the tips that I have for you today.

If you are looking for an amazing SEO Agency that kicks butt and takes names ? Please reach out to us. We will be honored to help you. Top Rating SEO is known to deliver results.

Our website is:

My name is Nancy Dent – AKA Queen of SEO (this is such a compliment to me btw)

Talk to you soon,


4 Tips To Increase Your Social Media Reach

4 Tips To Increase Your Social Media Reach

Posted by Top Rating SEO LTD on Wednesday, August 7, 2019
4 Tips To Dramatically Increase Your Social Media Reach and Engagement

Regain your Follower’s Engagement in Facebook’s New Algo

facebook new algo

facebook new algoRegain your Follower’s Engagement in Facebook’s New Algo

The new Facebook algorithm and the advantages it brings

Facebook is the largest mean of communication on the Internet but like everything, it is far from being perfect. Like ourselves, it constantly needs to improve itself in this ever-changing modern world. Its creator, Mark Zuckerberg, has a well-developed marketing strategy and at the beginning of the current year, he announced the new algorithm on Facebook, which gives the advantage and prioritizes the interactions between friends and families in the News Feed and decreases the importance of the content from brands and companies. It became almost impossible for companies to have priority in the News Feed with the unpaid content, so-called – organic content. This algorithm actually enabled people to get the feeling of an old Facebook when it was used only to connect people, friends, and families.

What does it actually mean?

While reading this it is certain that all of you are wondering what are you supposed to do to prioritize your business in the News Feed and how it will affect advertising your brand on Facebook. How can you continue to provide your followers with the quality service and still be well advertised on the biggest social network site? This is not a simple task, but if you inform yourself well about the new changes, they can actually work on your behalf and even make you more connected with your followers. Continue reading and I will bring you forward with the newest Mark Zuckerberg’s webinar and advice he has to offer.

We all know that in its humble beginning Facebook placed itself as a network that allows families and friends to stay in contact and it is returning to its roots with this new algorithm. Now, the most important is not the amount of time you spend on Facebook, rather than your actions on the site. The biggest social media network wants you to be less passive and not to just scroll lazily without any interactions with other users. You need to make more effort if you want to communicate the message successfully.

What should a business focus on to stay in the prioritized News Feed?

Hearing about this new algorithm, most of the leading companies got worried because they were not sure what they were supposed to do to constantly stay in the prioritized News Feed. Mark Zuckerberg explained that he wanted to make a space for more meaningful content, interactive content, which resembles more real-life conversations, and that the businesses should work hard if they want for their customers to trust in them. The main goal of the new algorithm is that the time spent on Facebook should be a quality spent time, as Mark himself explained at his webinar for publishers. With their network’s success, it’s not crucial the time people spend on Facebook, they want for them to be constantly engaged while communicating through the network.

How to successfully gain a boost in the News Feed by commenting?  – (PS: it now works a bit like SEO)

One of the most important and highlighted things in this new algorithm is the comment you leave.  Pages on which family and friends comment between themselves will have bigger visibility in the News Feed. Brands should work on posts that contain more questions and sparks more interaction between friends. For example, your Facebook posts will be more popular if other friends are commenting on them. The same goes for the ”love, haha, wow, sad, angry” and ”like” buttons. If people mostly choose those stronger emotions over a simple ‘‘like”, you will have a better boost in the News Feed.

That is good information for brands, as long as they post content that sparks some emotions, they can expect some quality response. Here is something that maybe sounds strange, but if you think about it, it’s quite logical actually; the content you share with your friends through Facebook messenger will be viewed as a high priority in this new algorithm. If you took the time to send the content to a friend or relative that means the content is more important than the one you just comment on. For that reason, it will be valued as a high priority, because you thought it was worth your time as well as that person’s you just sent the post to.

So, there is no more simply sharing the posts, you need to be active, comment on them, and encourage others to comment as well by sharing posts with them or tagging people. Comments, where people respond often, will be of the most importance. Think about it, it’s not that important if you simply comment on some post, it’s important if what you said inspired people to react and express their opinion about the topic or the product.

If you thought this is it, that you only need to follow those instructions and you will have high visibility on the News Feed, well then you’re mistaken. It is just a little bit more complicated than that. The Facebook algorithm also cares about the average time you spent on some content. Did it make you get yourself involved and active? If it did, then it’s a success. However, it’s not quite specified if the time spent is only what it counts; presumably, it will be better explained during this year.

Keep making those live videos!

Another info, you need to be careful at what time your content is posted. A perfect time for your posts is when a lot of people are online and then you’ll get a slight boost. Interestingly, the stories that have the most boosts in the News Feed are the live videos. Keep them posted as much as you can and try to inspire people getting involved and commenting on your videos. Don’t be afraid to share your ideas and ask for others ‘opinions. One of the most important things in this new algorithm is the increase of the organic reach. That means that Facebook supports the main reason for Internet existence – posting valuable information that is free for everyone. If your goal is to increase your popularity, focus on the live videos. Post them as many and as frequent as you can, because you can have live interactions with your followers and instantly show them your content. The good example is National Geographic. They literally take their followers to some distant safari or some steep mountain through their live videos. People who are not able to travel often will fall in love with videos like those because they will have the feeling as they were there. However, you don’t have to be a traveler to affect and inspire your followers, just be sure to know your audience and their interests.

What does it mean to run a successful business page?

If you want to successfully run a business page, it is advisable to complete your Facebook profile to the fullest and try to keep your posts informative for the group you want to target. You need to be and to look legit for your business to thrive. People love details, it gives them some assurance that what you do isn’t just some other scam.

The Internet nowadays is not that trustworthy, so be different and gain your customers’ trust. There are various means of how you can assure your targeted audience that they can trust you, therefore, it’s strongly advised to focus on these. The more they trust you, the easier for it’s going to be to reach that top on the News Feed. For example, working side-by-side with an already trustworthy website gives you a lot of credit, and people who already use the services of that other website will accept you on the same level.

These are just some of the rankings in the News Feed, but we think there is a lot more to be revealed during this year. If you find out something that works for you, and gives you a lot of publicity, stick with that, but don’t be lazy to improve it and try new tactics once in a while.

Future of advertising products on Facebook

Certainly, by now, businesses have become experts in advertising their products on Facebook. But, now with this new algorithm that will be a little bit more complicated. Businesses will need to reach to their customers, to sell their content, and target their audience in the right way. They will need to do thorough research to ensure their followers’ constant support.  If you are a little bit confused by all of this, we certainly can’t blame you, but here is some good advice on how to run a successful ad campaign. For you, Hootsuite Academy has an advanced advertising course where you can learn how to pay attention to all of the tiny details.

Bait comments are not a friend of the new algorithm!

Surely, with this new algorithm, there will be some ‘’wise ones” out there who will think they can hack the algorithm just by using baits such as ”comment LIKE if you agree” or similar. Because of them, Facebook is getting even cleverer. This won’t be seen as meaningful interaction and won’t help you get on top of the News Feed. These actions will be instantly ranked lower than the others as they don’t inspire any sort of meaningful conversation. Instead of inspiring those lazy comments to continue just that you get a boost in the News Feed, try some tactics that the new Facebook algorithm is keen on.

Public Facebook groups are good for your business

A good suggestion for making a successful thriving business is creating public Facebook groups. They connect your business with people and inspire them to talk about your product or service. If your business has a public group and people are constantly posting there, you found yourself a gold mine for the boost in the News Feed. A great example is the Canadian skincare company Deciem. That company has a Facebook group where their followers post about updates, reviews, or advice for better service and it has a more meaningful interaction with their clients.

Keep in mind, that the crucial thing for you is to know what content people want to see, meaning you need to know your clients. The best way to do that is to constantly research your audience, run checks, and ask your followers some questions about the services you provide.  The best content is always the quality one, meaning that you have to invest something to get something in return, in this situation that is giving your followers well researched and constantly updated information. With a quality product, your followers will do the advertising for you, with their talking about it and recommending it, you will instantly succeed to get on top.

Asking questions will always be endorsed

As you already figured it out, trust is one of the most important things you should build, like in real life, right? With all those networks around us, Facebook wants us to make more real-life-like relationships.  Business companies need to provoke some emotions, reactions, and to know what they are talking about, to provide the right and inspiring answers. The best way to do that is by asking some questions. If you are a serious business company then you certainly know what your audience prefers and what they want to know about. Even if you are not quite sure, you need to ask and inspire conversation, learn more about them; meanwhile, they learn about your business and product, which inspires people to trust you and your quality.

Influencers are new celebrities

New algorithm puts videos with meaningful comments from your family and friends in the first place but we all know that the best advertisement is when a celebrity comments your product. However, we all know that most of the brands on Facebook cannot access celeb product promos. Until now, that was a big disadvantage if you didn’t have a celebrity working for you. Here, in the picture now enter regular people who have a lot of followers, because they tried hard to gain their trust, not because they are a celebrity.

Those people are called influencers and now they are more meaningful than a celebrity. So, if influencer posts on a behalf of your business or brand on their page, your brand will get an increase in the number of followers, because people are more likely to trust in someone who is just like them, a regular person, it has a more authentic and realistic meaning to them.

That means that Facebook will give an advantage to common people, people who their community finds trustworthy.  On the other hand, be careful, it doesn’t have to mean that the content it’s always good if the influencer posted it, it’s mandatory that that content has to be well researched and has to attract people to comment on it and lead a conversation about the brand or the topic.

Try to stay local when publishing news

At his News Feed webinar, Mark Zuckerberg stated another important thing in his algorithm. He prioritized local news over the global ones. That is great for businesses that already target locally but it’s not that simple for the ones who work on a global scale. If you are reading this and you’re not quite sure how to work more locally, the advice is to try changing your geographical areas once in a while, or publish stories that include only some specific area, or even promote an event in a certain city. There are many ways to do this successfully, just be creative and innovative, this new algorithm wants you to think a little out of the box and be connected with your surroundings.

You still have an option to choose what do you want to ‘’See First”

There is one thing that is not changed with this new algorithm – the option for ‘’See First” in your News Feed. You can still choose what content do you want to see first and what’s your top priority. That means that businesses can ask for people to follow them and have a benefit from that, and it’s even advisable to encourage their followers to hit the ‘’See First” button.

In the end, you cannot just post something and expect your business to be an instant success. Just like in real life, you need to give something to get something back, you need to invest your time, creativity, and will to make it work. This advice can help you with all social networks, not just Facebook, but you don’t have to follow them blindly to acquire a lot of followers or for your brand to succeed. The key is to always think of new ways how you can connect with people, inspire them, and influence them in any kind of way that is suitable for your brand.

Be a business that values people and gives them a quality service; get to know your audience and you won’t have to worry about achieving a certain goal. Success will come to those who work smart and honest.

To get in touch with a great Facebook Ads Agency known to deliver incredible results for their client with massive ROI- click here

How to Use Snapchat

how to use snapchat

how to use snapchatHow to Use Snapchat

Plus List of 10 Best Social Media Platforms and How to Use Them:

Social media has indeed changed all our lives for the better. Let’s just ignore the fact that people don’t have time to appreciate and adore the beauty of nature these days because of social media. Well, not unless you can consider that as a plus for businesses.

It has been found that almost 81% of the US population owns at least one social media profile and more than half of them have two or more. From a business perspective, this means that you can pretty much invest in any of the top social media channels and you’ll have a high chance of reaching a majority of your target audience, that you may not have been able to otherwise.

What’s the best part?

And the best part is that a lot of social media users often make important purchase decisions with the help of their favorite channels. About 71% of consumers are more likely to purchase a product or a service based on social media referrals.

Furthermore, 31% of consumers have revealed that use social media channels to look for new products to purchase.
Clearly, there is a lot of sales to be made and money to be earned on social media. The only thing you should probably pay attention to is the kind of platform that you’re planning to use. You obviously don’t want to be wasting time on where the engagement levels are low or one where the user base is not your target audience.

You also need to pay attention to the user-friendliness of the platform you’re choosing. For example, a lot of users have confessed to the fact that they don’t know how to use Snapchat even if they like using the camera filters on there. This is in the case of an older category of Millenials though; many youngsters have also expressed that they love Snapchat more than any other channel.

Hence, you need to do your homework before deciding on the channels to invest in based on general engagement levels and of course your target audience.
To help you get started, here are the top 10 best platforms for social media marketing in 2018, and also some tips on how to use each one.


Yes, Instagram is first on the list, not Facebook anymore. There are currently more than 25 million business profiles on Instagram now and the number is growing.
Of late there has been an 80% increase in the time spent watching videos on Instagram. This shows that people have switched from watching video content on other platforms like YouTube to Instagram. Many YouTubers have also been moving a larger chunk of their weekly content uploads to Instagram.
Furthermore, about 60% of users have said that they do discover new products on Instagram. Hence it makes sense for businesses to make the most of out of this channel.

How to use Instagram:

All you need to do is set up a business profile and start earning organic followers by regularly uploading interesting and relevant content. Stories are also a great way to interact with customers on a daily basis. You can make use of the polls and other feedback features available for stories. Other than that there are loads of features for even the CEO of the company to engage with customers. And we’re not joking. Customers like absolute transparency and if you can get your CEO to talk to your customers through the Live option or through comments, that would be one of the best ways to direct customers back to your website.


A close second on the list is, of course, Facebook; owned by the same person as Instagram as we all know. Facebook still stands as the most popular social media website with over 2 billion active users in a month. However, the difference lies in terms of B2C engagement, which is interestingly more on Instagram according to recent usage trends. C2C engagement, on the other hand, is widely preferred on Facebook. People make full use of the reviews and testimonials left by customers on the relevant business pages.

How to use Facebook:

You can create product and company pages on Facebook with options for customers to contact you. Additionally, you can have a plug-in for reviews where customers can leave their feedback. The Live feature is also a great option for engagement.


Snapchat is another very popular social media platform just like Tumblr is, which has more than 300 million active users in a month. And most of these followers are below the age of around 30 or 34. Initially, a lot of users had a common complaint that Snapchat wasn’t user-friendly and they didn’t know how to use Snapchat. But later on, people probably got around to it. As mentioned before, if you’re targeting an older market, then you may want to focus on Facebook or Instagram.

How to use Snapchat: Being just a mobile application, you may be wondering how to use Snapchat for business. And the answer to that question is videos. Create engaging short videos and of course images to be shared among followers. And lead them to your website. Additionally, there are also Snapchat ads that you can make use of.


Twitter is probably the best place for you to put out short updates and super interesting insights to generate engagement. The more the engagement, the more reach you will get, as then your content will be featured on the trending topics, which is a unique feature of Twitter that you can make use of. It is also a place of fast growth in terms of followers.

How to use Twitter: The best way to use Twitter is for posting very short updates with relevant hashtags. As we all know, hashtags help gain a wider reach for the post. Additionally, it has been found that link clicks make up 92% of all interactions with tweets. Hence, Twitter can be a great channel to increase traffic to your website.


YouTube is the second largest search engine only after Google itself. Being owned by Google, YouTube is a place where you can probably get an advantage in terms of search engine optimization, as YouTube videos are more likely to appear on Google’s search results. It is a good place to upload longer videos than Snapchat or Instagram.
How to use YouTube: Use YouTube to upload longer instructional or how-to videos. For example, if you are in the marketing niche, you could upload detailed videos and video series on how to use Snapchat for business or how to grow followers on Instagram, and put short updates about the video on Instagram and Twitter.


Pinterest has more than a 250 million active users and it is well on its way to becoming the most popular social media channel, outperforming even Facebook in the future. Pinterest is also a visual sharing platform, but the difference between Pinterest and Snapchat is the fact that you can also share informative and fairly long info-graphics through Pinterest. Needless to say, such graphic shareable grab more attention and engagement than any other type of content.

How to use Pinterest:

Create interesting and informative graphics pins just like blogs and post them with a link to the actual content on your website. Create relevant boards and increase followers organically with regular content. You can also interact with other influencers by saving their pins. Additionally, you can also join group boards and post your content in there for a much wider reach.


Yelp is like the king of customer reviews. It is one of the best places for your customers to leave feedback about you and also interact and share experiences with other customers of yours. This will help spread the popular word of mouth and in turn, help you gain a popular reputation in the old school way. It is not exactly structured like the other social media channels, but it does have more than 140 million active users and it is a widely trusted place for genuine reviews by customers.

Having a good number of positive reviews on Yelp about your company may, in fact, reflect quickly increased customers and sales.

How to use Yelp:

Be vested in providing stellar customer service and high-quality products for your customers. That’s the first step. Once you are sure that your customer is happy with the product and the service, ask them politely to leave a positive comment about your company on Yelp.


LinkedIn is more of a formal social media channel for your business. You can consider this as a place to reach out to higher business officials or partner with other brands relevant to your business. You can also use it to look for impressive human resources for your business. LinkedIn does have quite a considerable level of engagement, which you can also make use of.

How to use LinkedIn:

LinkedIn is like the formal profile of your company. Hence, craft an interesting and impressive portfolio of your company and connect with other business professionals including those in the top management levels, to broaden your network and gain a popular reputation in the business world. You can also discuss business topics in LinkedIn groups and connect with other brands for possible collaborations. Additionally, publish job openings to hire talented resources as well.


Quora is a more intelligent question and answer platform where people can ask questions and authoritative answers can be given. Some of the most popular influencers from various fields like Neil Patel (1) are active users on Quora. By posting regular, accurate, and prompt answers to questions on Quora with of course links to your website, you will be able to generate a larger inflow of traffic than you think.

One of the main reasons why this is bound to happen is that people who post questions on Quora are genuine information seekers. Hence, when you post a link to one of the questions, you are not approaching them coldly and solely from a marketing perspective. They have a need and you’re addressing the need; that’s the marketing model that sells in Quora. Hence, all you need to do is promptly answer questions.

How to use Quora:

You need to create an impressive profile with all the great qualities of your business listed well. This is very important as people who read your answers will definitely want to check your credibility. Hence, when they browse your profile, you may want to appear as reliable and authoritative. Once you have been established as a reliable information giver, then your audience will automatically turn to you and your website for all their needs.
Make use of these top 10 incredible social media platforms for your business intelligently, and in no time, you will start seeing positive results.

To get in contact with Top Rating SEO, please click here

Las Vegas SEO Expert

Let’s say that you have just bought a Las Vegas marketing company that was once a very profitable and thriving business. You were able to secure this once thriving company for a fraction of its past value as it has fallen on hard times over the past few years. New competitors have come taking away an already shrinking market share. But that is okay as you see it, you were able to get a real deal, a real steal, if you can generate new revenues by finding those lost customers and return this company to its past glory.

So the company is yours now, you are great at internet marketing but really know little about traffic or lead generation. So where do you go? Who do you speak with? How do you secure those lost customers before this great deal, this steal becomes your nightmare? (1) You are confident that the lost customers will give your Internet Marketing Las Vegas company another chance if they know that the company is under new ownership and is ultra-focused on customer service. You have heard of some SEO Services in Las Vegas but do not know the names of any companies. Even if you did, you certainly do not know which ones are a true Las Vegas SEO Expert.

You reach out to a few of your trusted business owner friends for advice on how to proceed. Based on the consensus of their feedback you determine that it is best to locate a Las Vegas SEO Expert by simply doing a search engine query and then contact, vet and select from the SEO Services in Las Vegas that show up on the first page of your SEO Search. At first you do Internet Marketing Las Vegas query. However, you find these keywords to be too general as you are getting several Las Vegas Companies who do not specialize in search engine optimization. Such as Internet companies in Las Vegas pop up, IT company in Las Vegas show up but not that many true SEO specialists.

So you change your tact, you now run a search engine query for SEO Services in Las Vegas and the result in multiple pages containing page after page of Las Vegas SEO Expert.(2) Now you are in business. You now have the names and contact information of the search engine optimization companies and you are armed with questions regarding Lead generation, traffic generation and conversion rates. So you begin with the SEO companies on page one and will move to page two if you do not find the right fit with any of the Las Vegas SEO Expert on page number one.

After significant dialogue with three different SEO Services in Las Vegas you believe that you have found your partner. They will direct an internet marketing campaign that will focus on getting your Las Vegas marketing company on page one of the Google search engine. They will also develop a lead generation strategy by assigning your company with targeted keywords that the completion that stole your market share and customers away with are currently utilizing. They will also do on-page optimization and content optimization to help increase your conversion rate translating the increase in website traffic to sales.
You are pumped. You have your Las Vegas SEO expert and you will soon have your lost customers back.

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Las Vegas SEO Expert
Las Vegas SEO Experts at your service. Contact us today. 888-658-6444


Las Vegas Souvenir Show

Wow, The Las Vegas Souvenir Show (1) was incredible!

I have attended the Las Vegas Souvenir Show for many years now but I must say that the 2016 show was perhaps the best show in terms of attendance and even more critical in terms of an incredible product selection. I found over 120 new products that I hope to infuse into my aging product line. Over 120! I had at best hoped for 40-50 new products but this year the exhibition space was configured in a much more ‘finder’ friendly configuration. I was much more easily able to navigate the over 1200 booths which represented multiple categories of products such as; resort, tourist, giftware, toys, souvenirs, fashion, jewelry and more.
I cannot wait to infuse these great new products into my product offering as it will freshen my lines and make them much more productive. It will also arm my distributors with many more products in their toolbox. This will excite them and will incent them to focus on selling more of my product than my competitors’ product. Also, due tho the addition of so many products my company can now compete to own certain retail categories by bundling our best sellers with other new products to make a compelling presentation to retailers to allow us to be the ‘category captains’. I love the Las Vegas Souvenir show!
I was also pleased to see that there were a record number of new artists and Manufactures of products at the show. It is great for the newcomers to get the exposure that the show brings and it is mutually beneficial as the buyers such as myself can build new relationships, infuse new product and many times at a steeply reduced price as the newcomers are often eager to place their products even at greater discounted prices that their competitors offer.
There were also a few suppliers who were willing to produce customized products which would be reserved only for one buyer. I was able to get a few of these ‘exclusive’ arrangements on a few products that will be the ‘shiny’ offerings in my product portfolio. This will also help me to differentiate from my competition and provide me with leverage in negotiating with retailers.
It is obvious to see that there is a very positive trend of manufacturing coming back to the United States as there were more ‘Made in America’ products this year then I can remember in several years. (2) Going back before China became such a Manufacturing power. It is advantageous to have several Made in America products in your line as many retailers, e-tailers are wanting to increase the percentage of ‘Made in America’ products in their product lines.
As always, it was great to meet up with longtime friends, many of whom I first met at the Las Vegas Souvenir Show many years ago. The show is a great place to network with other like industry professionals who have a tendency to help one another as we all can relate and commiserate with the others pressures and challenges.
To top off a great show, during the last hour of the final day, I ran into an owner of a Las Vegas search engine optimization– firm. He was passing out cards and happened to hand me one. I have really struggled to monetize my website, to fully maximize the revenue potential that my site has. I have spent significant money on a great website but simply have not been getting the traffic I need. After my conversation with the SEO firm owner, I am very excited and optimistic that his firm can maximize the sales of all the new products I have found at the show.
Thank you Las Vegas Souvenir Show!

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Do this and not that when it comes to Google and SEO
Do this and not that when it comes to Google and SEO


Digital Trends 2016

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Is your business Current to the Market? Stay on Top of the Digital Trends of 2016.
Is your business Current to the Market? Stay on Top of the Digital Trends of 2016.

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