The Five SEO Trends Of The Most Importance In 2019
To be the very best, you must think in advance about your SEO strategy. A shortcut to success: learn what are the upcoming trends and work out an action plan for each one.
2. The Speed of the Page
The primary focus of Google is that they need to deliver the best UX and to do it extremely fast. The loading time of the desktop pages was a factor in ranking for some time. In July, it was intertwined with another – the speed of mobile page version started to be that other factor.
It is this change that makes you think which are the factors you need to take into account when it comes to Google’s page speed evaluation.
Usually, when analyzed using PageSpeed Insights, one’s site was evaluated only on basic technical parameters. Nowadays, desktop as well as mobile, are graded by these two new metrics: Optimization and, a new metric – Speed.
The part that changes the game is the way in which Speed score is generated. This metric is from Chrome User Experience report, which is a database from the real users’ performance. It’s reflected on how your site loads for each visitor. Since it is hard to measure correctly how fast each visitor’s device loads your site, the result is that the metric is impossible to get through local tests. You can control the Optimization score by fixing all the issues and preventing the site to load fast.
So, which metric can have the most substantial influence on your rankings? According to the mobile page speed experiment that conducted the SEO Powersuite, the relationship is strong (0.97)between the page’s Optimization score and its position in SERPs. But, there is no correlation between the page’s position and its Speed score. Which means, now Google can rate your site as slow, but your rankings will stay the same.
On the other hand, Speed metric is something that is new, so it’s evident that Google’s testing it. Give it time and, those correlations will probably change.
Plan of action from Top Rating SEO:
Now, what matters for rankings is Optimization score. Luckily, the good thing is that site optimization and result tracking are entirely in your hands. Google’s nicely provided with a whole list of handy recommendations. There is also a guide with more details on how to improve your score of Optimization to which you can refer.
3. Ranking signal – Brand
One of the Google Webmaster Trends Analyst, Gary Illyes, at Pubcon said that Google uses online brand mentions in its algorithm for searching. in two ways brand can be used as a ranking signal.
One, through brand mentions which are unlinked: this is when the search engine acknowledged your brand as an entity. By analysing every single mention of it, Google creates a sketch of your importance in that particular field.
Two, every single sentiment and context has a specific effect: advertising, trust, reputation, etc. Understanding the context, Google differentiates good from the bad. For example, its Search Quality Guidelines plainly say that reputation has an impact on rankings. Because of that, the way of people’s reactions to the brand directly affects its rankings.
The Plan of action from Top Rating SEO:
4. General Data Protection Regulation (GDPR)
General Data Protection Regulation is something that the European Union passed. The thing it regulates is the ownership of the data which was created by users online interactions. Corporations no longer collect it, and the user is one doing it. Therefore, every user can now request from any company with which he or she interacted the data they have about him or her, alter that data or export it. For refusing to comply, companies have to pay outstanding fees ranging from €20 million to 4% of the company’s annual income.
EU companies and customers are the ones affected by this regulation, but international companies are supposed to respect it and comply with it. Because of this Google has made alterations to their Analytics. All user data has an expiration date, and it’s 26months from the moment of collection. In this data is included demographic and affinity data, earlier kept permanently. But this doesn’t include sessions and goal completions. However, collection, default period can be changed by each site owner. Furthermore, individual users can request to delete their personal data.
Plan of action from Las Vegas SEO Expert:
If you don’t have any customers from Europe:
5. Amazon search
First things first, Amazon’s a search engine that is not a universal one. It’s an algorithm similar to Google’s, but it is used for internal search within Amazon pages. What’s the fuss about then? Well, more and more people buy straight from Amazon when doing shopping. According to one study, 56% of consumers visit Amazon first if they have
These figures tell us that Amazon’s becoming equivalent to Google when it comes to e-commerce. In other words, that means that if you are selling something and you’re not doing it on Amazon, you won’t have those 56% of potential customers.
Moreover, if your occupation is selling books, music, electronics, etc., you should include in your SEO strategy the optimisation for Amazon.
Looking at the year ahead
There are few trends, but the changes are significant. No matter the fact that all things related to mobile are going far, we still need to keep an eye on consequences related the Amazon and GDPR. The list is still just a prediction, and we have a billion things to discuss in the following 2019. What do you think about the SEO and Marketing landscape for the new year?