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How To Do Dental Marketing
As a solo dental practice, you will need more than 20 patients per month in order to succeed, and that’s a minimum.
In this new age of digital marketing, the average advertisements won’t work anymore. It’s proven that 97% of your consumers go online when they want to find products or services. So, when the traditional marketing ideas don’t work, you will need new strategies to find patients and hold onto your old ones.
The key to success to any business, dental practices are no exception when it comes to marketing. When you are trying to find out how to properly market your practice the first step is to know your strengths, weaknesses, to spot the right opportunities, how your practice can grow over time, and to determine what are the real threats for which you need to be prepared.
Strengths are the things that set your practice apart from others in your community. List those advantages, preserve them and make your practice stand out because of the unique products or services you offer.
When it comes to weaknesses, you need to be honest with yourself. What’s the biggest flaw that your patients criticise? Recognise your mistakes, and you’ll be able to eliminate them and be in front of your competition.
Once you have figured out where your dental practice is positioned, you will easily be able to determinate which ideas can help you, and with ease answer the question: How to do dental marketing?
In this article, you will find some advice and marketing ideas which are proven to work.
Optimise your Google My Business Page
This is one of the easiest techniques, but it works wonders. A small marketing idea that makes you attract patients almost immediately. Of course, not enough to make your business grow only from this, but a significant number. Get this Service done for you.
Modernize Your Website
Here ’s one fact you should probably know by now. Your website is the first interaction between you and your patients, and they will judge you based on its look and functionality. In fact, people often decide whether they’ll visit your practice or not, based on your website. Here are some ideas to make your site stand out: Online bill pay, scheduling and prescription renewal, quick response on messages, profiles for your colleagues, a few videos ( patients love when they can see how you work), and one of the most important – content which will help your patients keep their teeth healthy, tips on
Another important thing is to make your website fast, secure, mobile friendly, and make sure to code it for SEO, that is crucial if you want to make it visible to others.
Don’t have a website? Hurry, and make one as soon as possible, nowadays that is the key to your success.
Invest in Video Marketing
A video is an incredibly valuable type of media, and consumers like them a lot. Your industry is perfect for using videos because technically you can film everything you do and add a visual element to your work. If you have some patients that love your work, ask them for a testimonial on camera. Your future patients will love to see a testimonial and an experience of others. This makes them value you and your practice more.
You can make welcome videos on your website as well. Introduce your facility and show that you are trustworthy. People love to know what to expect from their dentist’s office before they go there for the first time.
Educational videos are also something your patients will search for. ’How to whiten my teeth?’, ’How to prevent cavity?’, ’Is Invisalign expensive?’ and similar topics will undoubtedly attract a lot of viewers and possible patients.
Be Active on Social Media
Don’t forget that in our modern world, social media is where your patients are. Create useful and quality content, bring value and entertainment, with a bit of professional advice and magazines, and always be up to date. If you do it right, people on social media will do your marketing for you by sharing your posts and recommending your service or product to others.
How to do dental marketing without making a mistake?
If you are still not sure exactly how to make the right moves when it comes to marketing, you should probably hire a professional marketer to help you.
Call Top Rating SEO!
You maybe find it hard to trust an SEO agency and trust me I believe you, but Top Rating SEO really does what they say they will do. One of the most important things is that they are really transparent about the whole process. They will explain their tactics honestly and tell you what you need to emphasize and what to avoid. Why they really stand out? Because they build trust upon hard data, trust the clients put in them, unique solutions and honest communication with their clients. They achieve every goal you put in front of them by listening to your ideas and problems, by creating you many solutions to choose from and at the end by delivering you the best results you can get. Don’t trust me? If you give them a call, you’ll see they will come up with a detailed plan and pretty soon you will see the results for yourself.
The people from Top Rating SEO are incredibly professional when it comes to Internet Marketing, Social Media and Search Engine Optimization, they are a fantastic team to work with, and will definitely take your business to the next level. Read Top Rating SEO’s Google Reviews here.
How to do dental marketing with ease?
These proven dental market ideas are created to help you grow your business and stand out from the crowd. Busy and don’t have enough time to dedicate to marketing your practice? Then it’s essential to hire a professional who will help you and take care of your marketing. Looks are everything, so don’t look unprofessional, no one will believe that you actually are. The best marketing companies like, Top Rating SEO, are well versed and know which data you should use and what marketing tricks really work. With them, you won’t have to worry about anything, only about doing your job, and they will bring you patients right at your doorstep. Do what you do best and hire the rest!