Estimated reading time: 11 minutesHome » Social Media »
TikTok has slowly transformed to be of the most popular social media apps in the world.
In Q1 for 2020, the app crossed a record-setting 315 million downloads, and soon dance routines, competitions, and #MedievalTikTok got all the rage.
As the popularity of TikTok increased, so did one question: “How do I get on the TikTok For You page? “This is the key page that consumers of selected content can see as they log in.
This article will address the question and tell you everything you need to know about the TikTok algorithm and how to use it to your advantage.
TikTok is a popular social media app that allows users to access, create and upload 15-second videos taken from their cell phones. With its personalized sources of quirky and creative short films, the app is marked by its addictive content and high level of commitment. Besides adding effects such as filters, background music, and stickers to their posts, users can also collaborate on content even though they are in different locations and create split-screen duet images.
This popular app is an iOS and Android social media app designed to create and distribute short videos of between 15 and 60 seconds on any subject.
In 2016, the app was launched as Douyin in China, and in the following year, ByteDance released it as Musical.ly for markets outside China before being rebranded as TikTok.
Since then, this app has been downloaded more than 2.6 billion times and has over 800 million users a day, making it the ninth biggest social networking network globally.
While it began as a fun lip-syncing app that followed the Gen Z cult, it evolved into a way for users to share short comedy sketches, business tips, and more.
As the newest social networking platform on the block, it would be much easier to create a follow-up to TikTok than over-saturated sites like Instagram and Facebook with limited algorithms.
In case you were not aware, Twitter has come out with voice tweets that are also very useful. if you want to know how to use voice tweets to increase the popularity of your Brand, click here.
The For You Page, known as “FYP,” is the first page to appear when you open the TikTok app. It’s a curated feed of the artist videos that you might not follow, but TikTok’s algorithm predicts that you’re going to like it based on your preferences and past experiences.
For instance, if you like and leave comments on a few Instagram tip videos, you can expect to see a fresh content of TikToks social media ads on your For You page every day.
Only think of it as the Instagram Explorer page. The app is trying to pair you with more information you need to keep you scrolling longer.
The TikTok For You page is the most important part of the app’s development. It means you’ve produced a piece of content that resonates with your audience. The algorithm has picked this up and rates your content’s consistency above all other videos in the store.
The TikTok For You page algorithm has indeed been kept secret for years. Rumors and rumors spread across the internet, prompting the rise of hashtags like #fyp and #ForYou before TikTok HQ came out with a declaration to resolve the controversy once and for all.
The further views, likes, shares, and duets your video gets, the more likely the algorithm will pick up.
Another rating aspect that you need to bear in mind is the rate of completion of your film. When more people watch TikTok to the end, it’s more likely to be sent out for more distribution.
Hashtags, sounds, and captions are a treasure chest of information to help you get to the For You website. For illustration, whether you’re using a trending hashtag or sound bite, you’re more likely to note the algorithm.
Note that TikTok aims to keep users on the app, and to serve up trendy content is one way to do that.
Your location, language tastes, device, and country settings play a part in curating your FYP. After all, a comedy sketch on South African politics would only appeal to South African customers.
These signs, though, do not carry as much weight as the others, allowing you the opportunity to meet a worldwide audience.
There is no blueprint for success on TikTok or any other social media network. Algorithms are continually evolving, and if the content doesn’t resonate with your audience, it won’t be rated.
However, you can do a few things to boost your odds of reaching the TikTok For You page:
Some people claim that using #fyp or #ForYou would have their content sent out to the masses, but it’s just a rumor. TikTok has never verified this, and these hashtags do not guarantee any viral popularity.
You do not want to use these hashtags as a crutch and neglect the essential keywords to the content and niche.
After all, social media’s main purpose is to draw the right fans and then monetize the audience.
Here are several simple TikTok hashtag guidelines to be followed:
Know that there’s no tried-and-tested formula, but, as with Instagram, you’ll need to do some experimentation and find a hashtag technique that fits well on your account.
The best way to get top scores for this rating aspect is by making shorter, more entertaining videos.
While you can film 60-second videos, using all available time would not necessarily translate into viral success. The less time anyone has to waste watching your TikTok, the more likely they will watch the end and not swipe forward.
You will boost your watch time by making sure you have a hook right at the beginning to inspire audiences to continue until the end.
If your video completion rate rises, so your odds of landing a top spot at the FYP.
With so small real estate, you need to concentrate on writing short captions that force audiences to interact with your content.
The perfect TikTok caption should be:
You might stir up some mystery by saying things like, “This took me five attempts to get right” or “wait until the end.” This could inspire people to hang around to watch the whole film.
Another technique is to ask questions. Comments are another aspect of interaction, and having people watch and respond will help you give all the right messages to the FYP algorithm.
Finally, you will tease audiences with the details you show in your video. For instance, “How do I find clients as a freelance writer” or “One easy hack to make $100 online.”
Are you still sharing grainy, low-quality TikTok videos? That may be one reason you haven’t won a spot on the For You list.
High-quality videos are more likely to hold eyeballs on your content, which means better completion rates and more viewers.
TikTok won’t drive low-definition, fuzzy, or grainy images to the masses. It could lead consumers to swipe away; at worst, people will close the window.
With most smartphones providing Hd videos, it’s easier than ever to produce high-resolution videos without a huge budget or a full production staff.
In addition to the consistency of your content, the platform also rewards editing abilities. Experiment with filters, stickers, and animations to make the videos more fun and keep viewers watching (and potentially re-watching) until the very end.
With interaction being such a vital factor in getting to TikTok’s For You website, posting at the right time will make or break your film’s popularity.
How can you find out when your fans are online and willing to get involved?
Upgrade to a TikTok Pro account free of charge. It’s akin to Instagram Analytics, as you can see:
However, you need a minimum of 100 followers to start seeing your audience info.
Think about TikTok’s music and sounds like hashtags. You can use trendy audio clips to improve your exploration and bump into shares, feedback, and views.
How do you find trendy sounds to be used in your videos?
You’re going to have to put on your stealth hat to discover what’s going to get the most momentum. Here are three ways to discover trendy music:
When you make a video, press the “Sounds” button at the top of the page. You’ll load a new tab, and you’ll see the “Discover” page.
Here you can see the recommended sounds you want to use and the “Playlist” portion featuring viral photos, trending sounds, and TikTok music charts. You may also visit the “Trending” tab to see what’s going on in various categories like “fitness” or “food and drink.”
When you scroll through TikTok and come across a sound you want to use for a video, add it to your Favorite list.
The feature gathers your clips in one easy spot, and you don’t have to spend time trying to recall the name of the sound.
If you like the sound and want to save it, click the sound’s name under the user’s name. The audio tab will be loaded, and you can see a list of all other videos using it and a button to link the clip to your favorites.
Once you’ve moved to a TikTok Pro account and reached 100 followers, you’ll get access to another juicy analytics tool.
Under the “Followers” tab, you’ll see a list of sounds that your followers have been following for the last seven days.
It helps to minimize testing time and shortlist sounds for your next film.
By following the tips above, you are not guaranteed a spot on the TikTok For You list, but it will significantly improve your chances.
Know that all the hashtags and trendy sounds won’t help your mainstream success on your TikTok For You mission if you don’t create memorable and shareable material for your audience.