Estimated reading time: 18 minutesHome » 10 suggestions for turning visitors into email subscribers
10 Suggestions for Turning Visitors Into Email Subscribers
Ok, we actually have 15 tips, not just 10. We couldn’t stop writing it all down. We poured our best tips into this article. These are great for you to consider for your website. We trust that you are Ok with having 15 tips instead of 10 suggestions for turning visitors into email subscribers ?
Let’s get to it!
Do you want to know how I am persuading web visitors to opt-in to my email list? I’m using some simple strategies that do not annoy my readers, and I will share them with you in this post.
Email marketing is here to stay and, by generating more visitors, can help you create and improve your income.
For years, “money is on the list” has become a common mantra in the world of internet marketing, and there is a good reason for that.
When you consider the amount of noise on Facebook, Twitter, and other social media networks, it becomes clear that the best way to communicate with potential consumers is through their inboxes.
Keeping a list has many advantages, but it comes down to this: email outperforms display ads and social media advertising together.
For instance, my blog here generates a massive amount of traffic to my website. Why? Because we deliver value and stuff that really works. We are not into fluff. We just talk about real things that people can implement that will truly increase their revenue.
However, it can take up to 2 days for Google to send it’s bots for your new content to be found, which is not the case with emails.
With emails, you write it and boom, click send and it’s delivered to thousands of people right away.
Here are simple tips to help you convince more people to sign up for your list.
1. Encourage email forwarding by subscribers
You can increase the number, no matter how many subscribers you currently have, by encouraging your subscribers to send your emails. Giving so much tangible meaning that they want to do you and their mates a favor, inspire them.
Not all email marketing tools allow for forwarding tips, so you should search with your provider for autoresponders.
If their terms require it of operation, do it. Find an alternative way to get your loyal subscribers to spread your material if not.
Forward beneficiaries are more likely to subscribe on their own when someone they know has earned a recommendation.
2. Leverage Smartphone QR Codes
The opportunity to activate your promotions, including opt-in forms, is provided to your mobile website users with QR codes. QR codes, those 2-D bar codes that anybody can create, appeal to those looking for versatility.
Typically, QR codes consist of black and white squares, although you can make them in color and graphics to make the codes more visually appealing. As a module, it corresponds to each of these squares.
Some particular modules must be uncovered and unedited when a QR code is created, or else the code will not work effectively. They are all outlined in various colors here:
So, let’s say that you’re an immovable organization. To find your listings quickly, you want smartphone users. Through one of the QR code generators, you can make a code and make it readable (so users can search it to discover what’s behind the code).
Then, they see your listings as real estate users search your QR code. You should generate a QR code for your opt-in box in the same vein so that smartphone users can search it to discover the type of deal you are giving away (ebook, online course, software).
You can create your own FREE QR code generator here
3. At strategic positions, place Opt-In Types
For creating connections, any segment of your site is essential, so the more opt-in forms you strategically put on your site, the more chances you’ll have of turning visitors into subscribers.
To turn more guests into subscribers, there are several locations where you can put your opt-in form:
- Underneath your posts
- Footer at the site
- Using the content upgrade technique inside the body of the article (more on this later)
- On the side of your “about”
4. Remind the customer that at any moment, they may unsubscribe
Email is important, and even mobile email is becoming more common and used. That means that there are lots of brands wooing your subscribers. As a content marketer/blogger, you must guarantee that visitors to your site are safe.
For most small firms, the overall cancellation rate is less than 1 percent. The fact is that when you give them the chance to do so, most persons are not able to unsubscribe. And they’ll expect your emails and send them more consideration if they decide to continue on your list.
#5 of the 10 suggestions for turning visitors into email subscribers
People want to be involved and compete with other entities. This is also one aspect of “social evidence,” which means doing as people do, partly because they do so.
To many users, some of whom are your dream opportunities, a social media contest reveals your website and post. Then, you can add them back to your platform quickly.
You have to pick a forum before holding a contest. You can successfully run competitions on Facebook, LinkedIn, or your blog.
To convince visitors to your site to join your list, you should deliver several rewards. Research suggests that you’ll have a better exchange rate than you will for a single prize when you give multiple prizes.
For instance, you could offer:
- $250 for the 1st place
- $150 for the 2nd place
- $50 for the 3rd place
Don’t forget that your content aims to encourage people to search your site and convince them to join your email list from there.
6. Using the content from Leadboxes
You will chase them away automatically by asking users on your site to subscribe to your list. Many customers do not like the opt-in type since they have had poor experiences with get-rich-quick advertisers who have continuously bombarded them with new deals.
If you subtly guide users from Point A to Point B instead, they will react positively when the opportunity is finally raised without forcing them to subscribe.
It might be easy to get people to sign in, but ensuring that those subscribers are of good quality is a considerable challenge.
With a single shortcode, you can put a LeadBox anywhere on the web. LeadBoxes are used by many advertisers and practitioners in diverse sectors to improve their opt-in rates.
7. Content Update Used Strategically
Marketers recognize that the lifeblood of any online company is content. You have to invest in high-quality content if you want to make your name as an online entrepreneur.
You have to create custom content regularly that appeals to your target demographic, not the world at large.
Content updating has become one of the most effective ways to transform subscribers into email users. Before all else, it places valuable material at the forefront and shows the value for the prospects.
You will build a dedicated following out of them as you get subscribers by content updates, so your concept or product is already pre-sold. And your ROI will increase as soon as you have established an audience that believes you.
So, what is a content update exactly? It’s just a way of updating your useful content with lead-generating features. In other words, in your content, you strategically put an opt-in box or a LeadBox, so that readers can conveniently subscribe to your list and get a given value.
In other words, for current readers, the deal should be necessary, valuable, automatically accessible, and accurate.
- Keep it closely connected to the material on the list, too. When the article is about increasing sales, it makes no sense to deliver an e-book about keyword analysis. Knowing how to learn keywords would not have a significant effect on how many transactions near you.
- Ensure the high quality of the content. Using a content update (e.g., a PDF checklist version of the post tips) to satisfy a condition not met by the post.
- Give away valuable services that are related to your content. Be succinct. Tell the customers exactly what they’ll get by joining the mailing list.
8. Your Opt-In Forms Split Test
When you try to raise conversions, split testing a must.
Research is not an easy or fun thing to do. Tactical knowledge of statistics and how those numbers align with the ideal clients are needed.
A significant consideration for turning guests into subscribers is the email opt-in type. You know what will happen if the form is not well-designed-it would be an annoyance all the way, even though you get a lot of search visitors or referral traffic.
You have to check the conversions are tailored to the forms you’re asking people to fill out. That’s the essence of optimization of conversion rate.
“One accurate measurement is better than a hundred expert opinions” – B.T. Hall
Based on the number of visits your platform attracts regularly, you need to predict how many opt-ins your form can produce.
And making a few modifications here and there would have a significant impact on bringing individuals to include or discourage them from the list.
Our own submission form has the following fields:
A distraction-free shape is another central design element. Make subscribing simple for your customers, free of any obstruction.
You will quickly increase your email sign up rate by reducing noise on the landing page, especially around the form.
9. Set up Independent Guest Vistors Landing Pages
I’m talking about people on another blog who read your guest post, found it valuable, and followed you back to your website when I said, guest visitors.
A quick landing page with plenty of white space helps you do the same (great for user experience).
Or, to set up a different and appropriate landing page for your guest guests, you might use a landing page creator, like Instapage or Unbounce.
But top our favorite is Clickfunnels because it’s easy to use and you can get some truly great landing pages that look very professional. Click here to reach Clickfunnels website now
You can connect to it in your author profile or reference it in the post if you have written an in-depth article on your blog that is important to your guest post.
Since your purpose is to persuade visitors to subscribe to your list, if it’s not designed for guests, there’s no need to connect to your home page.
Note that your guest’s guests are eligible now. A nudge to join your list is what they need from you. So, make the deal proper and use different landing pages customized to them.
Remember, you will need a landing page designed specifically for each of the segments of your prospects cause a great landing talks directly to its audience that can relate to the design and the language of the landing page.
This is also true for your blog.
10. Persuade the use of long-form interactive material
It’s about time to offer a multimedia boost to your content marketing. Some individuals agree that the next big thing for content marketing is interactive, long-form content.
Marketing of multimedia content caters to the user’s interests, no matter what the claim might be (e.g., article, audio, ebook, or online course, or video).
It is not a shortcut to the addition of thousands of clients. But, the more long-form, immersive content you produce for your brand, the more your results would be excellent.
“Good enough” content is no longer acceptable to help you conquer your market, whether it takes the form of blog posts, blogs, or videos. There’s far so much material out there that is ‘good enough.’ You’ve got to go past good-enough-you need to make your content perfect.
Within 15 minutes, everyone can launch a WordPress blog and start cranking out generic posts. As part of their marketing campaign to expand their companies, smart marketers have perfected the art of multimedia, long-form content.
By taking an existing piece of material and repackaging it differently, you will merge multimedia with a content repurposing approach, thereby breathing new life into your old work.
E.g., based on a high-performance blog post, you can make a short video, maybe illustrate a particular point further, then upload it to YouTube and share it with your social media followers.
You can also reformat older posts as ebooks, documents, and other magazines, and then upload to Scribd.com the new version. You will create a new revenue source by formatting your blog post into some of those sellable assets while also pushing traffic back to your landing page to gather email leads.
Here are 8 ‘golden’ steps to increase your conversions on your website and maximize exposures for your services:
Lastly, understand that the best way to ‘sell’ anything to your audience is through feeling and telling stories. Make it real so that your readers can relate.
11. Pre-sell the next content
Customers do not like your advertising, but as long as it addresses a dilemma for them, they will flock to your branded content. Then start pre-selling the content if you want more subscribers. Pre-selling is essentially teaching individuals, even before pitching or telling them to purchase, on a single commodity.
Before you give your sales letter to individuals, teach them first. One way to pre-sell, though not usually the most effective, is product reviews. Brian Clark, the founder of Copyblogger, used high-value material to pre-sell.
The teaching sells, he believes. This means the more you educate; the more your target demographic is seeded.
12. First Time Commenters Award, Redirect Them to a Landing Page Thank-You
You are undoubtedly familiar with loyalty incentive schemes, but did you know that they can inspire buyers to buy more and chat about your new product to their friends?
By rewarding first-time commenters, you will invite the web members to reach your mailing list. I’m sure you’ve seen a lot of first/one time users who find your content beneficial and leave a message, but they’ve never heard from you again.
Don’t ever just let go of these folks. Instead, install the plugin First Comment Redirect that takes first-time commenters to your preferred landing page. For example, you can guide them to the ‘About’ tab, a unique squeeze page, or a login page for a webinar.
You’ll turn loads of consumers into email subscribers by taking advantage of this basic approach. Only a few advertisers and writers currently use it at present.
13. Understand and Use Color Psychology
Colors have the innate ability to persuade tourists to your site. If you haven’t picked the colors on your landing pages carefully, it’s time to make a move.
Colors impact moods and affect individuals, according to Live Science. It won’t be that easy to get web users to join your list when they’re not ready (perhaps because of the low interactions they’ve had with other marketers). Although you can alter their moods or beliefs, you will manipulate them more successfully.
Always use the landing page with the right colors. Keep checking, above all, and that’s the best way to realize what functions and what you need to ignore.
Dmix got an increase of 34% in their conversion rate by changing the color from green to red.
Test all your colors and your visitors will tell you in the data which color they prefer.
14. Social Proof Effect on Visitors
In this situation, social evidence can help you inspire people to take the action you want them to accept to opt-in to your email list. The social proof rests heavily on numbers.
In other words, humans are doing as they see other people doing. For starters, we’re more likely to attend a birthday party if our closest friends are there.
So, how do you use social data on your site to get more email subscribers? It would help if you had customers’ testimonials, asking them to share their tales of success.
15. Channel Visitors to Your Opt-In Page using Hellobar
To extend your email list, you can use the Hellobar plugin. Sometimes, using multiple lead generation strategies and deploying them in the platform, not just in the sidebar, is the fastest way to double your email subscribers.
Email marketing is taken seriously by savvy marketers. Outside of their list, they won’t do much, and that’s where the real engagement starts and finishes.
Using social media marketing, search engine optimization (SEO), native ads, sales funnels and other established content marketing best practices to attract traffic to your site, whether you’re only beginning out or are an expert marketer. Have a plan and Be ready to make them into subscribers to your list.
When you approach your targeted audience, building relationships and marketing goods online is a lot easier. It’s very unusual to see a targeted demographic without any interaction right off the bat. This is why the distinction is made by email. Be personable in your emails. Tell stories and show your personality.
The more active subscribers you have on your list, the more traffic your content can create. And, consequently, in the long-run, you’ll make more money.
Please share with us in the comments below what has been working great for you and your business?