Estimated reading time: 11 minutes
Google Ranking: How To Be In Control Of Google In 2021
SEO: AN OVERVIEW
To those new to this word like I was back then, SEO means Search Engine Optimization. SEO can help you build better relationships with your audience, build importance and visibility. SEO can improve the customer experience, increase your authority, and drive more people to your site, SEO can give you an edge over the competition, increase conversions, which means more sales. Google Rankings are of crucial importance in 2021. With Google rankings come more customers, more sales, more brand recognition, and more growth for your business.
But with change comes innovation, and some people cannot really keep up with change.
SEO is becoming harder and harder, from the process, to the analysis to the SEO plan.
It takes longer to rank, and you must spend cash to get great results.
The thing is you cannot wait forever to get what you want.
You must use SEO because everyone big CBD Company is doing it, so if you want to grow and have a fighting chance to get known in your space, SEO is a must.
Many brands and businesses know that they need SEO for their digital properties, and the benefits they get from that SEO is their apparatus to get their brands going.
SEO will certainly improve a website’s overall hit and visibility.
Instead of teaching you how to rank for competitive terms, which is so difficult in 2021, I am going to give you a formula that will give you a must faster result, sales, and an extremely competitive environment.
Here are 4 steps of SEO strategy that can help you dominate Google rankings in 2021.
GOOGLE RANKING STEP ONE:
Attracting customers before they are ready to buy. Customers do not know they need it until they see it or the ads, or clickbait.
I, myself, admit that I am like that sometimes.
The most valuable keywords to go after are buyer intended keywords.
These are the ones where someone types a keyword or keywords and then a product that they need pops out wherein they are ready to lay some cash on it.
Even though sometimes they don’t need it.
That is the case, not just from an SEO point of view but in any pay per click standpoint. So do not ignore these money-making keywords.
Instead, use these to generate more customers and leads.
People usually scroll and search what they need before they buy it.
If you generate those keywords early, then you can lead them to click and maybe buy your products.
Try using Ahrefs or Moz allows you to get insight into the strategies that are working for others.
So, you can learn and use it in your market, so you can adopt them, improve them, and gain an edge.
It works like this:
Let’s say you are selling CBD Creams, and you know that the market is super competitive, and you have to wait and use cash to rank.
Ahrefs will show you all the terms people use and search for on Google that can be related to CBD Creams like joint pain, relief, anxiety, pain relief, etc.
With Moz, you will get a list of queries that have similar trend pattern to the main keyword, and it will show you other terms that match the same pattern.
Try typing in CBD Cream and then click “keyword ideas”, it will show you a lot of suggestions and click “related.”
Here is what I have:
This is how most people generate more sales, from content marketing.
You don’t even have to write a blog for publicity, though it helps. Just create landing pages targeting those new keywords.
GOOGLE RANKINGS STEP TWO:
LAND & EXPAND
Even though SEO has a very big ROI (Return of Investment) it is a strategy that truly requires you to have patience.
Everyone focuses on ranking for new terms but did not think of the issue… that it is hard to rank new terms.
The thing is, you can get results faster if you use the land and expand strategy.
Land and expand strategy work on the notion that your current customers are also your best source of revenue.
Upselling and cross- selling engagements will exist when you know your customers well.
This is how it works – Go search Google Search Console.
Click on “performance” and you will see a list of terms that you rank on.
Then click on one of the most popular terms you already rank for and then click on pages.
After that you should see reports that show you the URL’s that rank for the term on Google.
When adding the long-term tail phrases, always make sure to adjust your content to be relevant.
Always pick those related to your product.
Long term tail phrases or long-term keywords are search terms with relatively low search volume and competition levels.
Adjust content and don’t provide a good user experience to searchers. The solution to this strategy is to pick the right longtail keywords.
BUILD YOUR BRAND
Having a strong brand means you get to rank faster.
Google is placing more value and importance on brands that stand out from the rest.
Focus on building a great name for your brand and your network traffic will skyrocket.
“Brands are the solution, not the problem. Brands are how you sort out the cesspool.” – Ex CEO of Google
You must build a brand, and as this grows your search traffic will too. The way to monitor your brand growth is to use Google Trends.
Type your brand name into Google Trends and come of your competitors to see how you are stacking up.
For example, I want to know how Jollibee, McDonalds and Burger King’s sales are going in the Philippines since they are a hit in the Philippines.
This is the data I have collected.
If there isn’t a quick skyrocket in your brand, then do something bold to make a scene in social media and these networks.
When it comes to building a brand, you must take the opposite approach of being bold with the people in your workspace.
Whatever is working for you, will not or may not work for them. No one really cares for the copycat, when consumers are satisfied.
Here are examples of how to do the opposite of your competition:
- Help people, genuinely – (I cannot emphasize this enough)
Always respond to the community, take time in taking care of the community, by giving back.
There is at least 1% of brands who have responded to comments.
Though a lot of people participate on social media, but most people don’t take the time to build a connection.
- Content. Content. Content.
Find a way to separate yourself, an edge. Be creative, have more words than usual.
Don’t just blog because you feel like it is your obligation to blog. Blog because you want to and it is what feels right.
- Video Content
Creating video content is easier, people can access them through any social media platforms.
Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube and even blogpost.
Instead of giving speeches and wasting your breath by saying the same thing over and over again, why not create a video and let the video market for you.
This is how you stand out as a brand; this is how you stand out from your competition.
Now go build that brand.
No matter what you are selling, you will always have competitions.
May it be online or in a physical store. So how do you make your brand be different from the rest and stand out?
Here is an example:
In the USA, there are tons of cellphone companies or carriers that are available.
How does one brand stand out when everyone (Verizon, Boom Mobile, AT&T, T-Mobile) offers the same unit but in a very competitive price?
T-Mobile separated themselves by offering free Netflix and unlimited data.
You don’t have to do something big to be bold, just create and choose the right choice.
Being bold does not mean you have to take a big leap and break bank; it can be as simple as providing amazing customer service and be known for great products.
Just have patience, being bold won’t make your brand stand out overnight.
GOOGLE RANKING STEP FOUR:
BUILD A GREAT APPEAL
Link building is a great way to boost and generate leads.
Link building is the process of adding hyperlinks from other websites to your own website.
A hyperlink or a link is a way for users to navigate between page to page on the internet.
In the field of SEO, link building is an action that is aimed at increasing the number and quality of inbound link to a page or visitors to a page or a website.
Backlinking refers to a tactics that is used to gain beneficial backlinks to boost traffic to a website or specific page.
Google, and other search engines, use backlinks to create a map or a web, of the internet.
So how do you build links when everyone is getting spam emails asking for links, such as this one:
You have to build a mouse trap that is so amazing that everyone wants to link it to you without you even asking from them.
You start by consulting firms about free analytics software, like ProfitWell or MOZ.
A good place to look to find out which questions people are asking Google is answerthepublic.com
This will give you a great idea as to what to kind of content to make to deliver answers that your audience in your niche and thus, will inevitably attracts new customers/fans/followers in the process.
To track your rankings on Google, we suggest you use this platform – click here
This is a great service and very helpful in figure out where you are in the rankings at all times.
You don’t even have to sign in to find out.
A great example in the consumer space is animated infographics. Using infographics can boost lead generation by 10x.
Here is a sample.
If you want to use old school backlinking tactics, you can. They are just not as helpful this 2021 than last year.
So, get creative and use that creativity of yours to garner leads.
Instead of using traditional SEO, why don’t you shift your strategy?
SEO is getting harder and harder, Google, keeps changing their algorithm. Though traditional SEO will get you results, it usually needs several weeks to kick in.
Using a content strategy detailed above as well as a social media strategy will work well in conjunction with SEO (and with that, you can also cross reference your social media posts with your website pages) and will deliver faster results.
In order to get more Pro SEO Tips, get your hands on our FREE SEO Course. This will really help you as well.
Or, if you are ready for our team to handle all this marketing stuff that gives you a headaches on the daily, click here and we will take great care of you.